JUELUO· Car News
Foreword: There have been several mid-level cars in the Chinese auto market that have experienced the day of being snubbed, but this day of the new generation of Mondeo is definitely different from all that day.
In the current automotive market, the mid-level car market seems to be unlimited, but the competition is quite sufficient. Among them, Japanese and German cars occupy half of the country, while American cars have been covered up for several years.
But in fact, even if we come to today's "car + IT + motor", no matter how the product is iterated, no matter how the technology is more upgraded, domestic consumers will still be "lips and teeth" with the product's quality, performance, high technology and cost performance. However, for the mid-level sedans (B-class cars) of the United States, in addition to sticking to the above "hard power", learning to adhere to the quality, and taking shape with the situation in the concept, it is expected to bring lasting persuasion like "winning".
However, after winning, it still allows us to see the "desperate bet". On April 13, Changan Ford's new generation of Mondeo was officially launched, and the new car launched a total of 4 models of fashion, luxury, supreme and ST-Line, with a manufacturer guidance price of 159,800 yuan to 216,800 yuan, showing a very sincere price and product power beyond the same level.
Less than 200,000 price to enjoy 300,000 level configuration
Specifically, the whole series is equipped with 2.0T+8AT as standard, with a maximum power of 175kW, a maximum horsepower of 238Ps, a maximum torque of 376N m, and an ultra-long wheelbase of nearly 3 meters, which is the new generation of Mondeo's adherence to its organic quality and power. The 1.1-meter-long 27-inch 4K high-definition giant screen, as well as the "FNV intelligent interconnection network architecture" to empower the tram level smart cockpit and intelligent driving ability, have become the "unique example" in the intermediate sedan, which is the new generation of Mondeo's "next generation car".
In this endowment, although the new generation of Mondeo only launched four models, each of them has its own strengths, each has its own charm, and each has a different cost performance ratio. But in the "high value" choice, Aiche Jueluo is more willing to recommend the new generation of Mondeo "Supreme" to you. The market guidance price of the car is 199,800 yuan, and it can also enjoy the lifetime warranty service of all after-sales parts and the triple benefits.
In terms of design, the appearance of the Supreme type also adopts the latest family design language, but the 3D scale grille makes the entire front face look unique and highlight the personality. In particular, the more personalized two-color body and slip-on shape make the whole car look dynamic and the wind resistance coefficient is ultra-low (0.293Cd).
In terms of configuration, in addition to the most distinctive 1.1-meter large screen and 2.0T+8AT power system of the new generation of Mondeo, the Supreme model is also equipped with through-LED daytime running lights, 19-inch aluminum alloy wheels, two-piece panoramic electric sunroof, 10-way electric adjustment/memory of the driver's seat, B&O brand audio +10 speaker and LC intelligent pilot assistance system and many other practical configurations. And these configurations are superimposed, and their value far exceeds that of the Japanese and German systems, and even enough to catch up with the "300,000 level". It is believed that the new generation of Mondeo and The Supreme is enough to meet the current consumers' ardent pursuit of a mid-level sedan "high value".
It should be mentioned that the Supreme type is compared to the deluxe type, although the price increases by 20,000 yuan, but you can have a configuration of 33,000 yuan. It can also be said that the purchase of a new generation of Mondeo, the higher the upward cost performance, the more "cross-level" the medium and high-end models.
At the same time, you can enjoy a generous gift of up to nearly 20,000 yuan, including a maximum of 5,000 yuan replacement benefits, a 24-period "0" interest rate car purchase financial policy, and a 5-year/140,000-kilometer vehicle warranty. Changan Ford continues to practice the "Changan Ford Service Commitment 2.0", upgrades the "Four Hearts" commitment, and promises "lifetime warranty of parts", so that consumers can not only enjoy "car maintenance is not expensive", but also feel the "full cycle" of Changan Ford's exclusive service.
Safety, power, technology is more brilliant
In the stubbornness, in addition to passing on its organic and dynamics, "safety values" are also the last thing that the new generation of Mondeo is willing to give up. It cuts the pulse of the times in terms of appearance, technology and power, deeply understands the urgent need of consumers for "security", and relies on strong bones, ingenuity and quality, cross-level safety, and achieves "true peace of mind".
In terms of "invisible safety", the new generation of Mondeo adopts a high-safety cage body design, and the key parts use 1700Mpa ultra-high-strength materials to create a high-strength cage-like body like a reinforced iron bone, bringing a stable and tight driving experience and improving the sporty texture of the control. And the new car is equipped with 7 airbags to make safety even stronger. In contrast, the new generation of Mondeo let competitors of the same level know that the safety of a car is the "quality" of beauty.
At the same time, on the basis of inheriting the excellent handling DNA of the Ford brand, the new generation of Mondeo has made in-depth improvements to the chassis and body structure, reduced the steering force at parking and low speed, steered lighter, adjusted more comfortably, handled more smoothly, and also adopted a lightweight aluminum alloy under the control arm, making the Mondeo with a length of nearly 5 meters more flexible and bringing a comfortable and smooth driving pleasure.
Good looks and surging power are important, but there must be a funny enough soul behind it as a support. For the new generation of Mondeo, which was born from the ford FNV architecture empowerment, it has taken on a similar responsibility.
The new generation of Mondeo is based on Ford's FNV intelligent interconnection network architecture, with a "second to understand you" smart cockpit and a more "predictive" smart driving capability, as well as a vehicle-wide OTA capability. At the same time, the SYNC+ 2.0 Zhixing interconnection system equipped with virtual artificial zhixing partner VPA meets the user's "new travel" from many aspects, and the intelligent related configuration is "fully matched" as much as possible, and it is played to the extreme.
Among them, the Ford Co-Pilot360 Intelligent Driving Assistance System with up to 18 functions includes Ford's world's first L2-level active driving assistance function BlueCruise, which effectively alleviates driver fatigue, and the industry's first mass-produced V2I vehicle-to-road coordination system, which alleviates drivers' anxiety about unknown road conditions by easily mastering traffic and road conditions.
Pre-sales + after-sales "dual engine drive"
As a global model of Ford, Mondeo has been well received since entering the domestic market in 2004, although there have been "dissentercies" among car owners for the quality of workmanship, but overall, Mondeo's market performance is still eye-catching, and it has received the recommendation of most people.
But for rational consumers, any recommendation is a spiritual absorption, and what can be accepted is the continuous upgrading of a car company and a model in terms of pre- and post-sales.
From the "Changan Ford Service Commitment 2.0", to the "Four Hearts" upgrade, and then to the launch of the "Parts Lifetime Warranty" service project, it should be said that Changan Ford and the new generation of Mondeo have proved their original intention unchanged through great changes, and more carefully created the Ford Smart Space Ford Intelligent Third Space, bringing consumers a digital intelligent and temperature driving experience.
It is not difficult to find that the continuous development path of Changan Ford and the new generation of Mondeo is the same as the way contemporary consumers continue to improve themselves. It is the consumer's yearning for a more perfect self that prompts the new generation of Mondeo to move forward with a "feeling" pace.
There is reason to believe that in the "rolled up" scene of the mid-level sedan market, the new generation of Mondeo is using the brand's view to support consumers to live their own appearance through products and services, and in this regard, Changan Ford has a firm concept. All indications show that in the past, Ford used the Model T to let human beings enjoy the "welfare", and today's Changan Ford has brought subversive changes to the mid-size sedan, bringing a new generation of Mondeo and contemporary consumer demand a high degree of "fit".
However, when faced with the choice of mid-level cars, it is believed that there will still be consumers who pay attention to Japanese and German. However, containing innovation, accumulating benefits, and leading the fit, the new generation of Mondeo has shown a "non-replicable" product type. With a slender body, strong power, sincere price, and generous configuration, I believe that the new generation of Mondeo will become the main choice for consumers to buy mid-level cars. And among them, the Supreme type will also bring fun to consumers and bring more!
Edit | symyan
Permanent Secretary-General of North China Automotive New Media Cluster
Vice President Unit of Liaoning Automobile Circulation Association