On April 13, Changan Ford's new Mondeo was officially listed, priced at 159,800-216,800, directly lowering the price threshold to 160,000. For the joint venture mid-size car, the new Mondeo is very lethal, lower than many competitors, and even cheaper than some compact cars. The price advantage not only makes it attract the attention of consumers who intend to buy compact cars, but also provides new options for friends who intend to choose a joint venture mid-size car, let's analyze what advantages the new Mondeo has in the highly competitive mid-size car market.
Who are the competitors of the new Mondeo?
There is a saying in the automobile market that those who get mid-level cars win the world. If a car brand wants to gain a foothold in the auto market, it must have its own fist products in the mid-size car market, looking at Volkswagen, Toyota, Honda and other car companies, all without exception. At present, the domestic mid-level car market has long been firmly occupied by Accord, Tianlai, Camry, etc., so when the new Mondeo returns with full blood and fights again, is there still its position? Throw out this question first, and we will answer it later.
Like the Accord, Tianlai, Camry, Passat, Magotan and other models, Mondeo also has a deep history and a wide range of consumer groups in China. In 2004, Changan Ford introduced a mid-term redesign of the second generation of Mondeo, in 2007 the third generation of models introduced and named "Mondeo Zhisheng", where Mondeo began to become popular, to 2013 the fourth generation of Mondeo with the "Martin face" shape and excellent dynamic performance, favored by consumers, but also at that time was not much of a sporty mid-size car. In the future, until the arrival of the new Mondeo, Mondeo is only a small change, and has long been marginalized. Judging from the sales volume in February 2022, it is completely inferior to the fraction of accord, Camry and Tianlai.
Therefore, back to the previous question, combined with the overall performance of Changan Ford in China and the strong performance of Models such as Accord and Camry, it is still difficult to shake their position after the listing of the new Mondeo, so in the early stage, it is still difficult to compete for the market share of Regal, Maribao XL, Sonata, K5 Kaiku, Artez and other models, because compared with these models, the influence of the Ford brand and the strength of all Mondeo are better. In the future, with the accumulation of word of mouth, the probability of sales will be significantly improved.
In addition, the price of the new Mondeo and the stay to 160,000, which basically touches the price of some compact cars with high-end models, such as Sagittarius, Asiatic Lion, Lingshang and Lingdu L and other A+ compact cars. Compared with these models, the new Mondeo has obvious advantages in body size, space and power.
Therefore, from the pricing point of view, the new Mondeo is taking the route of joint venture B-class cars such as the Accord and grabbing A+ class compact cars such as Sagittarius, and the joint venture medium-sized car with a price range of 180,000-200,000 yuan is its main opponent, and down, with a low-price threshold of 15-17 million, I believe it can also seize the share of some compact car markets.
How powerful is the new Mondeo?
The rejuvenation of car buyers is already a trend, and in order to comply with this trend, B-class cars have also embarked on a youthful design route. From the perspective of internal and external design, the new Mondeo is undoubtedly successful, and the very sporty appearance keeps up with the trend of the times, in addition to the use of young design elements such as long locomotive, short tail, slipback shape, hidden door handle, two-color body, etc., so that it is more prominent than the Japanese three in terms of sportsmanship.
The interior does not need to be said more, by the 12.3-inch full LCD instrument + 27-inch 4K central control screen composed of up to 1.1 meters of one-piece giant screen is unique in the same level, the creation of a sense of technology and the richness and intelligence of the car machine function is also stronger than the Accord, Camry, Tianlai and other competitors.
In addition, as a mid-size car, space and comfort must be compared. The new Mondeo has a length, width and height of 4935/1875/1500mm and a wheelbase of 2945mm, which is 95mm more than the wheelbase of the current model, and the length, width and height are also significantly increased, and the overall level is close to the level of B+ class. Compared with other models in the same class, the new Mondeo also has obvious advantages in terms of body size, especially the wheelbase is more than 2 meters 9, which unexpectedly has a very large rear seat space.
In addition to the body size has a cross-level performance, the new Mondeo series uses a 2.0T+8AT powertrain, there is no high and low power, even the entry-level model can enjoy the same power treatment, which makes the low-end model in the competition with A+ compact car, there is an absolute advantage in power, because the absolute number of compact is 1.4T or 2.0L power equipment.
The new Mondeo set of 2.0T powertrain, the maximum horsepower of 238Ps, the maximum torque of 376N·m, 0-100 km acceleration of the fastest 6.5 seconds, in terms of power performance has exceeded the Accord's 1.5T, Camry's 2.5L, Passat's 2.0T high power, and Regal, Tianlai's 2.0T close, but the latter price has exceeded 200,000, and the new Mondeo in 200,000 is provided, the cost performance is self-evident.
Finally, let's take a look at the configuration, the new Mondeo standard 6 airbags, passive pedestrian protection, reversing image, keyless entry / one-key start, leather steering wheel, 12.3-inch central control screen, automatic air conditioning, electric sunroof, LED headlights, rearview mirror heating, etc., the overall has a good practicality, will not make people feel the entry version of the shabby, and the A+ compact sedan compared with the high version, did not open a big gap, plus the advantages of space and power, let it and compact A+ The sedan is not inferior to its rivals in the competition.
Looking at the main sales range of 180,000-200,000, the new Mondeo provides knee airbags, BlueCruise main driver assistance system, full-speed adaptive cruise, mobile phone wireless charging, fur material seats, driver's seat memory, gesture control + facial recognition, 10 speakers B&O audio, 7-color mood lights, 19-inch wheels and other configurations that are superior to the same level of the same price model, and there are still certain advantages in configuration.
On the whole, whether it is facing opponents at the same level or the next level of A+ cars, the new Mondeo has more prominent advantages in terms of size, space, configuration, performance, etc., especially the dynamic shape and highly technological interior are more likely to be favored by young people. Just considering that consumers will also pay attention to brand influence, retention rate and other aspects of car purchases now, so the new Mondeo wants to immediately seize the share of Japanese opponents, which is a bit different from reality, but with its excellent product strength will win the attention of more consumers, if the quality and reputation pass, I believe there will be good performance in the follow-up.