A new car, has not yet been officially listed, has become the object of young consumers "playing with the terrier", such a scene is not common in the current automobile market, can make the Z generation that has "eaten and seen" so "on the head", this new car is not simple.
This new car is SAIC Volkswagen is about to introduce the new Lingdu L to the market, for this replacement model, netizens can be said to be "not stingy praise", such as "drive on the Lingdu, the main driver and co-driver dialogue needs a walkie-talkie", "talk about love Do not buy 'spicy steamed buns', otherwise it feels like in a long-distance relationship" and other wide-body and high-value play with the new car's wide body and high value can be seen everywhere.
Can attract such heated discussion from netizens, it can be seen that the new Lingdu L this replacement is to accurately grasp the needs of young consumers, and such a change is actually a microcosm of SAIC Volkswagen's insistence on youthful transformation, in the transformation of the new Lingdu L, the outside world can feel the new idea of SAIC Volkswagen's youthful transformation.
Maverick in the "inner volume" of the face value
Although the compact car market is divided into two camps of "home" and "sports", from the perspective of product design, these models are either old and hold important ghost fire teenagers, especially in the styling design, either not enough force or too much force. Until the arrival of the new Lingdu L, it broke the dull situation of the sports family car market and made young consumers shine.
As a compact car, the wheelbase of the new Lingdu L has been extended to 2731mm, and the body length has been extended to 4784mm, which is almost as large as that of a mid-size car, which also makes the body line of the new car appear more elegant and tense. In the choice of color matching in the car, mustard green, young ginger powder, ice mellow blue, cardamom powder, juniper green and other highly visual impact color matching will also fully interpret the beauty of the new car.
This time the product replacement is obviously different from the past, under the work of SAIC Volkswagen, which is immersed in Haipai culture, The new Lingdu L car is more aesthetic and recognizable - such as enlarging and moving the intake grille down, doubling the sense of movement of the whole vehicle, and the through-line light strip with the "45 ° looking up at the stars" luminous car logo makes the whole car more refined.
In addition to the brilliant front face design, the frameless door of the new Lingdu L highlights SAIC Volkswagen's full sincerity of "adding points for elegance".
At present, in the compact car market, new cars are the only models with frameless doors, and even in the higher mid-size car market, including luxury brands, there are still only a few models that offer frameless doors. At the rear of the new car, the rear of the car doubles the sense of movement of the new car, and the new car also adopts a hatchback rear tailgate, which echoes the tail of the sneaky back, highlighting the sports atmosphere at the same time, but also taking into account the practicality.
From the elegant posture to the trend of color matching, and then to the unique front face, frameless doors, hatchback rear doors and other designs, the new Lingdu L can be said to be the current young people like the elements of the perfect integration together, no wonder the debut has aroused the attention of so many young people, and throughout the entire compact car market, on the face value, the new Lingdu L has undoubtedly stood at the top of the food chain, more worthy of the name of "wide body coupe".
It starts with the appearance of loyalty to talent
The current young people are naturally "value is justice", but they also have high requirements for the intelligence and power performance of the product, and the new Lingdu L has achieved all the "greed" of the Z generation.
First of all, the root point is an upgrade of the technology platform. The new Lingdu L was born on the MQB Evo platform, which has significantly improved in the field of intelligence and digitalization. From the perspective of the interior design of the new car, the dual screen and the lever type electronic barrier bar are all characteristics of the model built on the MQB Evo platform, including the new Lingdu L and the new eighth-generation Golf.
As Volkswagen's latest digital platform, the key to the MQB Evo platform is "fast transmission". It is understood that the new Lingdu L will upgrade the CAN bus to the CANFD bus, the bandwidth will be increased to 2M, and the transmission rate of core functions will reach 100Mbit/s. Taking the internet of vehicles system as an example, the new car supports intelligent navigation, intelligent voice, smart home, intelligent car control, online entertainment... Due to the larger bandwidth, the smoothness of these functions can be guaranteed, and there will be no stuttering during the use of the car.
The second is that dynamic driving performance far exceeds that of "home". For example, the new Lingdu L is still equipped with the recognized TSI+DSG "Golden Power" in terms of power. Among them, the 1.4T turbocharged engine codenamed EA211 has a maximum power of 110 kW and a peak torque of 250 N·m, which is matched by a 7-speed DSG transmission. Judging from the book parameters alone, you may feel that the maximum power of the new car is average.
But don't forget that this is a Volkswagen that moves without ambiguity, not only the power parameters will not be falsely marked, but the extremely high transmission efficiency of the DSG gearbox will also show the power of the new car without reservation. It is no exaggeration to say that throughout the compact car market, almost no one can beat the new Lingdu L in the "acceleration race". In addition to the strong power, this powertrain also has energy savings that are difficult to achieve in the same class, and under the WLTC conditions, the fuel consumption of the new car is only 5.92L/100km.
It can be seen that the high appearance value is only the appearance of the new Lingdu L to attract young users to "get on the car", and the intelligent experience transformation of the new life and the better use and better driving of the power driving control are the connotation product strength after the replacement of the new car. It is reported that the price of new cars in the future will be basically the same as that of old models, which means that the new cars have locked the "explosive models" of the sports home market segment in advance on the basis of the strong improvement of comprehensive product strength.
Give them what young people want, but also to bring them a surprise experience beyond expectations, such a Lingdu L has become another wave of climax of SAIC Volkswagen's youthful transformation, after its listing, I believe it will help SAIC Volkswagen continue to "reduce age" and play with more young people.