In the past March, the joint venture brand has been greatly impacted, especially in production and marketing, the average decline has reached 10%, and some brands are even higher, which directly led to the first two years of the forefront of the north and south Volkswagen was pulled off the horse by the independent brand Changan, three of the top five are independent brands, and the joint venture brands generally decline seriously.
In fact, this trend has already had signs last year, for such a situation, in the final analysis, the joint venture manufacturers in recent years of products have no highlights, and even continue to regress, the most obvious is last year's Nissan three-cylinder new Qijun, directly the SUV market once the signature model into the abyss.
For Ford, they desperately need a conscientious, distinctive, volume and discussed product, and the new Mondeo (picture | configuration | inquiry) came into being. Some time ago, at Changan Ford's spring new product meeting, the new generation of Mondeo officially opened pre-sale, which also attracted a wave of market discussion.
In fact, everyone who knows the car circle has more or less heard of the big name of Mondeo, who was named "Little Martin" nine years ago, and firmly occupied the heart of the younger generation, in a sense, the previous generation of Mondeo was the Dream Car of that era.
On April 13, Changan Ford announced at the "New Generation Mondeo Listing Meeting" that Mondeo was officially listed on the market and delivered to the first batch of users, which indicates that new Mondeo has begun to fight with direct competitors including Han DM-i, Accord, Regal and so on, which almost determines how far Changan Ford can go in the whole of 2022.
At the press conference, Changan Ford announced that the official listing price of Mondeo has hardly changed, but compared with the price of 219,000 at the time of the pre-sale, the new generation of Mondeo top matching sales price has been reduced by 3,000 yuan, which is very good news for consumers who like Mondeo or are waiting to wait and see if they want to directly top it.
"This is right, improve the power, reduce the price in China to have a way out" "Ford began to exert force" After the pre-sale of Mondeo was opened, users praised Changan Ford's move, and the sound of the new Mondeo vaguely had the feeling that the fourth generation of Mondeo had just entered the market, and now the official Mondeo put on the market also showed that Changan Ford returned to the first echelon of the joint venture brand.
In addition to announcing the official listing price, Changan Ford also launched a financial plan including 24 periods of 0 interest rates, pre-sale of customers to increase 3,000 yuan points, 5 years / 140,000 kilometers of warranty and other Ford, and for Ford's old owners there are additional replacement subsidies, driving subsidies and so on. For consumers who book in advance, as well as old Ford owners, buying a new Mondeo can save a lot of money.
Is every ford mondeo, which is now on the market, worth buying?
In fact, the travel bureau has studied the four configurations related to Mondeo as early as the beginning of the pre-sale, in general, most people feel that the middle top of a model is a more suitable solution, but Mondeo is the conscience of Ford to create, unlike other joint venture brand models, for most people, less than 180,000 luxury version is the most suitable.
The new generation of Mondeo is equipped with a 2.0T+8AT gold powertrain, and the four versions have not changed in wheelbase size, so space, power, and appearance do not need to be considered when choosing.
First of all, for the lowest-equipped fashion type, the price of less than 160,000 does make many people excited, but it is worth noting that the fashion type, as the entry version of the new Mondeola low price, lacks the most eye-catching triple screen, knee airbag and intelligent driver assistance system of Mondeo, in addition, similar to the reversing radar, the electric adjustment of the main co-pilot, leather seats and other comfort configurations are also missing, such a "version" of Mondeo is difficult to impress your heart.
The luxury version recommended by the travel bureau is the second lowest-end, and the price is 179,800. Don't look at the nominal low-end, in fact, the configuration has been relatively rich, with the core of the central control screen and intelligent driver assistance system, such as reversing radar / image, power seats and other mainstream configurations are also readily available.
Of course, compared with the higher price of the Supreme and ST-Line versions, the missing configuration of the deluxe type is mainly a segmented electric sunroof, ACC adaptive cruise, wireless charging, seat memory, B&O audio, mood lights and other content, it is obvious that these configurations do not affect the driving experience in daily use, more are some icing on the cake. From the perspective of cost performance and economy, the 179,800 luxury type has been able to meet most of the needs.
The shock and topic brought by the new generation of Mondeo proves that Ford's efforts in this car at this stage have not been in vain, and now Mondeo has fully invested in the market, once again carrying the banner of Ford brand rejuvenation, as for the final result, let's look forward to Mondeo's next market performance.