On April 13, 2022, at the 2022 Changan Automobile Global Partner Conference, Changan Automobile announced the new product plan and annual sales target of Changan Automobile Group in 2022.
According to the plan, Changan Automobile Group will launch 36 new products throughout the year, and 19 new products of independent brands will be accounted for. Among them, 9 are brand new products and 10 are new products. In this lineup of 19 new products, new energy products account for 8 models.
From this lineup, it is not difficult to see that Changan Automobile's new products this year are not small!
According to Wang Jun, president of Changan Automobile, among the 19 new products launched by Changan Automobile's own brand, in addition to the second-generation CS75PLUS, UNI-V, UNI-K iDD and other models that have been listed in the first quarter, changan Automobile will also launch the second-generation CS55PLUS, UNI-K, UNI-T and other models of modified models this year, and the mainstream passenger car products will be as many as 5 models.
In terms of new new energy products, Auchan Z6, the first model of Auchan Automobile's new product line, the new micro-electric vehicle Changan LUMIN (Glutinous Rice), the first model of the new digital pure electric brand Changan Deep Blue (code name C385), and the first model jointly created by Changan, Ningde Times and Huawei, Avita 11, are expected to be listed in the second half of the year.
Judging from the highlights of these new products, Auchan Z6 has been well known to everyone with the fun and intelligent product image of "automotive robot". The mini-electric vehicle LUMIN, with its compact and rounded body shape, 3-door and 4-seat layout, single motor and dual motor versions and other product configurations, will compete with micro-electric vehicles such as Wuling Hongguang MINI EV and Chery QQ Ice Cream after listing.
With the launch of new vehicles, these models are expected to bring very considerable sales performance to Changan Automobile's new energy market. According to Changan Automobile's plan, in 2022, Changan Automobile Group's sales target is 2.45 million units, an increase of 6.5% year-on-year. Among them, the sales target of its own brands is 1.857 million units, an increase of 5.9% year-on-year, and the market share will increase to 11%.
From this goal, the listing of new models is undoubtedly the biggest source of confidence. It is worth mentioning that at the conference, Changan Automobile also announced its sales target plan for 2025 and 2030.
By 2025, Changan Automobile's total sales target is 4 million vehicles, of which Changan brand targets 3 million vehicles and new energy sales targets 1.05 million vehicles, accounting for 35% of new energy.
By 2025, Changan Automobile's mainstream passenger cars will launch 21 new products, 5 deep blue brands, and 4 vehicle products under the Avita brand. Changan UNI, Changan Passenger Vehicle, Auchan and Kaicheng will also make a comprehensive transformation to electrification and electrification.
By 2030, Changan Automobile's total sales target is 5.5 million units, of which Changan brand sales target is 4.5 million units, of which new energy sales target is 2.7 million units, accounting for 60%; overseas markets account for 30%.
In addition, Changan Automobile also announced that it will achieve "carbon peak" in 2027 and "carbon neutrality" in 2045, and will fully promote the two major plans of "Shangri-La" and "Beidou Tianshu".
It is worth noting that the new digital pure electric brand in the field of Chang'an New Energy, which is highly anticipated inside and outside the industry, has been officially named "Changan Deep Blue". The brand will focus on new energy users with rising quality experience needs, and provide users with efficient and low-carbon intelligent travel solutions through forward-looking and innovative product design, digital ecology and scene experience.
Red dot observation:
With the announcement of the new digital electric brand "Changan Deep Blue", as well as the new product planning and annual targets for 2022, Changan Automobile's competitive thinking and layout rhythm in 2022 have gradually become clear.
From a distance, Changan Automobile released the 2025 target, the 2030 target, and the "carbon peak, carbon neutrality" time announcement, and from a closer look, Changan Automobile's new energy product layout not only covers the mini car, but also covers the mainstream electric vehicle market, as well as the high-end intelligent electric vehicle market, it is not difficult to see that new energy and intelligence will be an important layout of Changan Automobile this year and even for a long time in the future, which also marks Changan Automobile's determination to fully transform into electrification and electrification.
Under the full layout of multiple market segments, it can be expected that Changan Automobile is expected to take off again in the sales dimension this year. So, in changan automobile's new product planning, is there a model you like?