Under the background of the "spring cold" encountered by the automobile market due to the epidemic, independent brands showed a trend of going against the trend. However, within the independent brands, especially among the head enterprises, there has been a relatively obvious differentiation trend. Among them, BYD has gained a huge increase in the new energy market, and has basically been able to stand on the same running line with the Great Wall, Geely and Chang'an.
From the perspective of sales structure, BYD has initially achieved "superiority" in the first quarter by virtue of its outstanding performance in the field of new energy, and is expected to interpret the pattern of "independent top three" into "independent top four" by the end of this year. In terms of overseas business, although the performance of Great Wall and Geely temporarily lagged behind other brands in the first layout, they did not hide it, but calmly disclosed the monthly data, and even announced the year-on-year changes in detail.
Affected by the epidemic, the domestic passenger car market moved lower than expected in March and the first quarter of this year. According to data from the Association of Passenger Vehicles, in March, the passenger car market retailed 1.579 million units, down 10.5% year-on-year; Cumulative retail sales in the first quarter were 4.915 million units, down 4.5% year-on-year.
Under the background of the "spring cold" encountered by the automobile market due to the epidemic, independent brands showed a trend of going against the trend. According to the data, in March, 750,000 self-owned brand retail vehicles were sold, an increase of 17% year-on-year. Within independent brands, especially between head enterprises, there has been a more obvious trend of differentiation. Among them, BYD has gained a huge increase in the new energy market and has basically been able to stand on the same running line with the "three independent powers" (Great Wall, Geely, and Chang'an).
China Economic Network reporter found that in March, the sales of Changan Passenger Cars, BYD Passenger Cars, Geely, Great Wall, SAIC Passenger Cars and Chery Automobile were 132,000 units, 104338 vehicles, 101166 vehicles, 100,930 vehicles, 62212 vehicles and 60273 vehicles, respectively, an increase of 20%, 160.9%, 1%, -8.9%, 7.25% and 14.4% respectively; In the first quarter, the cumulative sales of the six independent brands were 363283, 284737, 326024, 283,500, 194183 and 172155, respectively, an increase of -1.34%, 433.42%, -2%, -16.3%, 33.68% and 25.9% respectively.
From the sales ranking, in March, Changan Passenger Vehicle regained the sales championship with a score of 132,000 units; With the dual drive of pure electric and plug-in hybrid, BYD continues to consolidate the position of the head camp of its own brand, ranking second; Geely and Great Wall both sold more than 100,000 vehicles, ranking third and fourth respectively. In contrast, SAIC Passenger Vehicle and Chery still have a certain gap with the first four companies, ranking fifth and sixth respectively.
From the perspective of target progress, in the first quarter of this year, BYD Passenger Cars, Geely, Great Wall, and Chery Automobile have completed 23.73%, 19.76%, 14.92%, and 16.88% of the target tasks, respectively. Obviously, the progress of the completion of the goals of several independent brands is not ideal.
From the perspective of sales structure, BYD has initially achieved "superiority" in the first quarter by virtue of its outstanding performance in the field of new energy, and is expected to interpret the pattern of "independent top three" into "independent top four" by the end of this year. In order to show its determination to bet on the new energy track, BYD officially announced on April 3 that it will stop the production of fuel vehicles from March 2022 according to the needs of strategic development. In the future, BYD will focus on pure electric and plug-in hybrid vehicles in the automotive segment.
Following BYD, several other independent brands have diverged into several echelons in the new energy business. Among them, Chery New Energy Passenger Vehicles, driven by Chery Small Ant and QQ Ice Cream, sold 50,013 units in the first quarter, an increase of 255.4% year-on-year.
Thanks to euler good cat, Wei brand mocha DHT-PHEV and other models, the market performance of the Great Wall in the field of new energy tends to a normal level, basically eliminating the negative impact of the suspension of black and white cats in Euler. According to the data, in March, Great Wall sold 15,057 new energy models, and the cumulative sales volume in the first quarter was 35,403. The Euler brand sold 14,264 vehicles in March, of which 6,374 Euler good cats sold monthly, an increase of 56.8% month-on-month, and a cumulative sales of 19,460 vehicles from January to March, with a single model sales increase of 240% year-on-year.
Relying on Geely, Geometry, Lynk & Co, Extreme Krypton, Ruilan and other brands at the same time, Geely's performance in the new energy business is in the same echelon of 15,000 vehicles per month as the Great Wall. According to the data, Geely sold 15,557 new energy models, an increase of 332% year-on-year; Cumulative sales in the first quarter were 47,986 units, up 487% year-over-year.
In terms of overseas business, only Chery, Great Wall and Geely released the latest data, and the sales of the three companies in March were 23,010 vehicles, 10,535 vehicles and 7,788 vehicles, respectively; Cumulative sales in the first quarter were 69,907 units, 29,322 units, and 31,529 units, respectively. Among them, great wall and geely also announced in detail the year-on-year changes.
Although the performance in overseas markets temporarily lags behind other brands that have laid out in the first place, Great Wall and Geely have not hidden, but frankly publish monthly data. This year, as a key year for Great Wall Motor's globalization strategy, its globalization layout continues to accelerate, so as to accelerate the implementation of the 2025 globalization strategy. It is understood that Great Wall Motors will continue to exert efforts in the Thai market this year, launching a number of new energy models, while expanding and improving sales and charging service outlets. (China Economic Network reporter Wang Yueyue)