Ford's recent actions are frequent, from the Mustang Mach-E, Bronco or the new generation ranger and pure electric F-150, it can be seen that the brand is trying to launch products that meet the tastes of the market, and actively carry out pure electric transformation layout. Ford's luxury brand Lincoln is relatively weak, but the brand finally wants to release the first pure electric new car on April 20.
Lincoln's next generation of product layout is a little too slow, and the last time I heard the brand was when I was working on a small revamp of corsair's small luxury SUV. Now, finally, we have to follow in the footsteps of the parent group Ford and officially launch the electrification transformation, and the first pure electric new car is expected to be released on April 20. At the same time, the original factory also released the new car trailer film and design drawings, roughly depicting the possible appearance of the interior of the new car.
In fact, as early as June 2021, Lincoln said that he would launch the first electric car in 2022, but then quietly, so it gradually let the market forget. When the news first came out, it was not certain whether it would be a mass production car or a concept car that would be published at that time, but judging from the information released now, the probability of a concept car was relatively high.
In addition, from the vehicle outline shown in the film, it can be inferred that the new car should be an SUV, and such a product layout is also reasonable, after all, this is the main source of profit for car manufacturers now. The design plan shows that there are two rows of seats with a total of 4 seats, and there are huge side windows, and the overall design is quite futuristic, beyond the contemporary car design, which is why it is speculated that Lincoln's upcoming new car is a concept car.
Not only that, Lincoln also mentioned that the concept of the new car will affect the subsequent launch of 4 new pure electric cars. But whether it's a radical concept car or a prototype that's close to a production version, the luxury pure electric SUV market is now in a white-hot phase of competition, and Lincoln has reasons to accelerate the introduction of electric new cars. In addition, although Lincoln set the first electric vehicle as a global strategic product, it is still the main market in China.