On June 5, BYD, the International Canoe Federation and the China Canoe Association signed a cooperation agreement in Shenzhen.
The signing of this agreement means that BYD will upgrade and cooperate with the International Canoe Federation on the basis of the original identity of the "strategic partner of the Chinese Canoe Association in the Olympic Games", and unite two major institutions at home and abroad to stand in the world and promote the dragon boat into the Olympic Games.
At the signing ceremony, Thomas Konetzko, President of the International Canoe Federation, said: "We hope to enhance the status of dragon boats in world events through cooperation with BYD. From next year, we plan to include dragon boating in the official competition programme of the Canoe Sprint World Cup and the 2025 Chengdu World Games, which is also a key step in the inclusion of dragon boats in the Olympic Games. ”
Li Yunfei, General Manager of BYD's Brand and Public Relations Department, said: "BYD will use the global influence of the brand to unite car owners, media and public friends at home and abroad, and work closely with the International Canoe Federation and the China Canoe Association to help the development of Chinese dragon boat sports with science and technology and promote Chinese traditional sports culture to the world." ”
With the joint promotion of BYD, the International Canoe Federation and the Chinese Canoe Association, in August this year, the competitive dragon boat will once again be unveiled as a demonstration event in Paris, marking a further step in the process of dragon boat's entry into the Olympic Games. As a strategic partner of dragon boat entry into the Olympic Games, BYD will continue to inherit and carry forward the dragon boat spirit of "unity and cooperation, hard work, and all the way forward", actively promote dragon boat entry into the Olympic Games in many fields, expand the influence of dragon boat sports in the international community, and help Chinese dragon boats, Chinese culture, and Chinese brands go global!