"14th Five-Year Plan" modern energy system planning", "hydrogen energy industry development medium and long-term planning (2021-2035)", "Hainan Province in 2022 to encourage the use of new energy vehicles several measures" and other national and local new energy favorable policies frequently out, No. 95 gasoline running into the 9 yuan era, which allows the automobile market to focus more on the field of new energy. Achieving carbon peaking and carbon neutrality has now become an irreversible historical trend, and domestic car companies can only stand on a new historical peak if they follow the trend.
Standing at the crossroads of history, how to expand the proportion of new energy vehicles in the product matrix and achieve growth? With its experience in new energy and intelligence, SAIC Maxus has made new interpretations and answers to this.
The whole product system leads the new energy transformation is accelerating
According to the data, in 2021, SAIC Maxus harvested market sales of nearly 183,000 vehicles, an increase of 30% year-on-year. Overseas markets, SAIC Maxus in 2021 annual sales of new energy vehicles in 2021 reached 7842 units, up 63% year-on-year, which can be described as a bright color in the overall pressure environment of the automobile market. The reason is that the multi-category product layout and the strategic awareness of accelerating the transformation of electrification have helped SAIC Maxus seize the first stick of the vigorous development of the new energy industry.
At present, under the all ROADMAP planning blueprint, SAIC Maxus has initially formed a global new energy strategic layout of "all energy, all platform, all market", and gradually completed the construction of a full energy system composed of pure electricity, hybrid to the most cutting-edge fuel cells, and has become the leader of the global new energy market segment, which can be called "new energy vehicle customization expert in all fields".
In the gasoline 9 yuan era, the real 7-seat new energy MPV EUNIQ 5 PLUG IN low car cost, no license anxiety and other advantages are fully displayed, becoming the new favorite of family cars, in the domestic medium-sized plug-in hybrid MPV market share is far ahead; high-value large 5-seat new energy SUV EUNIQ 6 is also suitable for multi-family families, which far exceeds the same level of large trunk for family travel to bring more convenience, widely welcomed by families at home and abroad; at last year's Guangzhou Auto Show, SAIC Maxus also launched the full-size luxury smart pure electric MPV MIFA 9, which laid its position in the high-end pure electric MPV market and all parties. In addition to accelerating the transformation in electrification, as the first demonstration operation enterprise in China to realize hydrogen energy passenger car, its launch of the world's first fuel cell MPV EUNIQ 7 is also a "model sample" for the commercial application of hydrogen energy.
SAIC Maxus EUNIQ 5 (left), SAIC Maxus EUNIQ 6 (right)
SAIC Maxus MAXUS MIFA 9 (left), SAIC Maxus MAXUS EUNIQ 7 (right)
Without mileage and cost anxieties, EUNIQ 5 is not afraid of soaring oil prices
For the MPV, SUV and pickup truck markets, SAIC Maxus takes into account the development of all-energy system products, and some products have already gained an advantageous position in the market. For example, the EUNIQ 5 PLUG IN market share of the medium-sized MPV market (PHEV) in January-February this year was as high as 52.5%, the first market segment, and the market share of the whole year last year also reached 38.1%, which was welcomed by many home users.
As a new energy MPV that is very suitable for home use, SAIC Maxus EUNIQ 5 is popular in mature markets such as first- and second-tier cities, especially in limited-license cities. Combining intelligent technology, comfortable space and green travel, EUNIQ 5 can fully meet the real travel needs of large families. Its full series is equipped with a 12.3-inch high-definition central control touch screen and a 12.3-inch full LCD instrument panel double large screen, the central control screen integrates the latest generation of intelligent car networking system, with a wealth of in-vehicle entertainment and car control functions. EUNIQ 5 is equipped with L2 ADAS driver assistance system, ACC adaptive cruise, LDW lane departure warning, AEB active brake assist and other intelligent driving functions are readily available, making it easier and safer for the owner of the family to drive. In addition, the EUNIQ 5 wheelbase is 2800mm long, and the 406L trunk can hold the family's travel luggage such as strollers, and the largest space in the same class is practical for large family space. In the level of battery life that users care about, the maximum comprehensive mileage of EUNIQ 5 PLUG IN is nearly 900km, which can be said to be completely without mileage anxiety, with a fuel consumption of 1.4L per 100 kilometers and a comprehensive fuel consumption of 4.9L/100KM for feeders; and its pure electric version of NEDC has a cruising range of 510km, and it can travel 120km in 10 minutes after charging, which is enough to cope with family shopping, playing, picking up and dropping off children and other home scenarios.
Nowadays, the rising price of oil and the cost of fuel vehicles have risen, and it is a good choice to buy new energy models.
SAIC Maxus EUNIQ 5
Seize the overseas market to shape China's new image of "intelligent manufacturing"
At the same time as the rapid development of new energy in China, in the overseas market, Chinese automobile companies represented by TheA Maxus are taking new energy as the starting point to reverse the import of automotive products overseas and shape a new image of China's "intelligent manufacturing". In 2021 alone, SAIC Maxus MAXUS's new energy exports to the European market have reached 17% of the brand's overall exports. In the European market, SAIC Maxus MAXUS new energy model sales accounted for 90% of the brand's total sales.
In the field of new energy passenger vehicles, EUNIQ 5, which is positioned as the first Chinese brand new energy household MPV in Europe, is sold well in Norway and other Nordic countries, and once won the "electric vehicle capital" Norwegian new energy MPV market champion. EUNIQ 6, a high-value 5-seat new energy SUV, with a maximum power of 130kW drive motor, a strong power brought by 310N·m peak torque, a wide interior space and a large volume trunk, an L2.5 ADAS system and other rich intelligent configurations, won the praise of mainstream media such as the third largest local newspaper "Evening News" in Finland as soon as it was released. At the same time, MIFA 9, which was released in many regions of the world in November last year, has also officially launched an impact on the high-end new energy passenger car market in the EU, the United Kingdom and Norway, and SAIC Maxus has become the only Chinese brand to export high-end MPV to the European market. MIFA 9 is expected to be officially delivered in the domestic market in the first half of this year, and will also be delivered in the United Kingdom, the European Union and other countries in the second half of the year.
SAIC Maxus EUNIQ 5 (left) and EUUNIQ 6 (right) are hotly sold overseas
As one of the best-selling independent brands overseas, SAIC Maxus has not adopted the strategy of "low price for market". In fact, the price of SAIC Maxus MAXUS products has long been in line with the local mainstream international brands overseas! In the United Kingdom, Norway and other regions, SAIC Maxus new energy models are priced higher than Renault, the same as Volkswagen, and on par with Mercedes-Benz. SAIC Maxus, which is the same as the pricing of foreign brands, overseas orders are pouring in, and in 2021, it still achieved a good result of 63% year-on-year sales in overseas markets, which represents "China's intelligent manufacturing" in overseas markets.
epilogue
In order to actively respond to the "double carbon" strategy, SAIC Maxus promotes the strategic layout of "all-energy, all-platform, all-market" new energy in all fields. With the launch of MIFA 9, new EUNIQ 5 and other models, SAIC Maxus has demonstrated its strong customization strength in the new energy fields such as MPV, SUVs and light passengers, which has been recognized and favored by market users and large customers. It is reported that SAIC Maxus MAXUS will launch ten competitive new energy models in the next 3 years, and new energy sales will account for more than 40% in 2025. In the context of the "14th Five-Year Plan" to promote the transformation and upgrading of the automobile industry, SAIC Maxus's leading edge in the new track of electrification and intelligence will help it accelerate the pace of driving to the new track.