Recently, the official website of Mercedes-Benz updated the price of Mercedes-Benz G, and it is surprising that the G350 was actually removed from the shelves. Some netizens said that there is nothing surprising about the removal, a 2.0T Mercedes-Benz G, the guidance price is more than 1.4 million, and it is not a price increase, the landing price after the price increase is basically 2 million, how many people are willing to spend 2 million to buy a four-cylinder Mercedes-Benz G? I don't know what Mercedes-Benz thinks, it should not have launched this car in the first place, in fact, from another point of view, Mercedes-Benz G350 production is not necessarily because of poor sales, and the original G350 came with a mission, this mission is to trust.
Price reduction is easy, price increase is difficult, price reduction is very popular, once the price increase is easy to cause consumers to resent. Price increase can, you have to give consumers a reason, and this reason to convince everyone, if you do not accept, after the price increase is bound to affect sales, Mercedes-Benz G price increase The reason is the comparison.
The market space of Mercedes-Benz G in China is limited, and the data shows that in 2017, Mercedes-Benz G sold 1696 vehicles in Chinese mainland, 2562 vehicles in 2018, 3248 vehicles in 2019, 2333 vehicles in 2020, and 3946 vehicles in 2021. Mercedes-Benz G350 is listed in September 2020, G350 before the listing, Mercedes-Benz G sales of more than 1,000 to more than 3,000 vehicles range, an average of more than 2,000 vehicles per year, if you are a Mercedes-Benz executive, in the case of limited market space, how to increase profits? Is it cutting corners or raising prices? Obviously, the price increase is better, but the price is not a good rise, it is easy to say, it is difficult to do, so the Mercedes-Benz G350 came.
Mercedes-Benz G350 is a Chinese exclusive model, after the price increase is basically 2 million, in this case, Mercedes-Benz G500 and Mercedes-Benz G63 price increase is easy to be accepted, which is the mission of Mercedes-Benz G350. Nowadays, the reason why this car is discontinued is because the sales are not good, this view has been recognized by everyone, in fact, it is also right to think about it, if it sells well, how can it be discontinued? If you think about the problem from another angle, will it stop production because it sells well?
If the Mercedes-Benz G350 sells well, why can't it be seen on the street? In fact, it is not that it cannot be seen, but that it cannot be distinguished. Many people buy it back and directly modify it. With today's modification technology, you can't tell the difference without opening the engine cover. 2.0T 258 horsepower, 100 km/h acceleration of 8.1 seconds, this acceleration performance and G500 difference of 2 seconds only, but it saves 1 million, as for the sound wave, change it is OK.
How many Mercedes-Benz G350s have been sold in China? Everyone does not know, but since the mercedes-benz G350 was listed in September 2020, 2021 Mercedes-Benz G sold 3946 vehicles in the Chinese mainland, this sales is the best record in 5 years, as for how much mercedes-benz G350 contributed, no one knows, it is likely that Mercedes-Benz G350 sales are higher, and then affect the sales of Mercedes-Benz G500 and G63, so discontinued, of course, the mission of Mercedes-Benz G350 has also been achieved.