According to the March sales data released by various new energy vehicle companies, the most eye-catching achievement is undoubtedly Eian, whose monthly sales exceeded 20,000 vehicles for the first time, reaching 20317 vehicles, whether it is a single month or a total sales volume in the first quarter, it is in the leading position in the sales list of new car-making forces.
Source: Car companies
AION Y, as an explosive trend of EIAN, has topped the top of the A-class pure electric SUV sales crown in June since its listing in April last year; sales exceeded 5,000 units in August, and the order volume in October successfully exceeded 10,000, ranking first in the sales volume of the market segment. At the same time, in the case of the continuous intensification of the "lack of core and less electricity" in the new energy industry this year, the popularity of the 2022 AION Y is still unabated, and it has topped the chinese brand pure electric SUV national service list with 9501 terminal deliveries in March, an increase of 218% month-on-month. The continuous hot sales data shows that the 2022 model is gradually reversing the current new energy market pattern, reversing the original "dumbbell type" to the "spindle type" era, and successfully leading the industry change.
The change from the "dumbbell type" to the "spindle type" era
Of course, for many people, the "dumbbell type" and "spindle type" market may be a very unfamiliar concept, and this is precisely the underlying sales logic in today's new energy field.
In order to explain these two concepts, we can analyze the sales layout of mainstream pure electric products in the past year. In the past, consumers tended to go to two "extremes" when choosing models, that is, it was easier to set their sights on high-end models based on Tesla Model 3 and Model Y, and the price was generally above 200,000; or it was similar to Wuling Hongguang MINI EV, Euler Black Cat and other entry-level pure electric vehicles with good prices.
Such a sales distribution will lead to the middle of the main cost-effective Xiaopeng G3i, zero running C11 and other mid-range new energy products in a situation where few people are concerned. And this distribution of sales with high ends and low in the middle is called the "dumbbell type" era.
If at this time, a strong leader can appear in the mid-range market, which is enough to fill the lack of sales of the "dumbbell type" mid-range model, then there will be a "spindle" pattern with two low ends and a high middle. According to the market performance, the 2022 AION Y has gradually created a new situation in the "spindle"era with the continuous single-month order volume exceeding 10,000, and has also single-handedly raised the sense of value of mid-range new energy products.
In addition, according to a sales data, since its listing, AION Y's sales in the A-class pure electric SUV market have accounted for 25%, which is equivalent to one of the 4 pure electric A-class SUVs sold is AION Y, far exceeding the Xiaopeng G3i, Euler Good Cat and other competitors of the same level. So what is the 2022 AION Y leading the change in the new energy market pattern?
Technology calls in seconds, "play" out of a new realm
The 2022 AION Y was able to achieve such a brilliant sales result in the first quarter, largely due to the increase brought by the young people. To grasp the young people, "will play" is particularly important, and the 2022 AION Y is just right to cut this.
The 2022 AION Y is equipped with the IBCM full-perception interaction system, which easily realizes the automatic unlocking of the mobile phone close to the vehicle, the seat "welcomes and retreats", the hanging gear is walking, the car is powered off, and the whole set of operations is flowing. At the same time, it also supports convenient functions such as automatic window closing when raining, automatic window opening for smoking, and automatic reduction of audio volume when answering phone calls, making "no sense car" a daily routine.
Young, is the unremitting pursuit of trends and quality, and in order to be able to "play" more tricks, the 2022 AION Y is also equipped with the leading ADiGO intelligent cockpit system in the same class, breaking the traditional cockpit pattern and making the interior space full of infinite possibilities. Bluetooth is connected to the microphone, "seconds change" mobile K song, connected to the gamepad, instantly become the champion BUFF battle room, and also provide up to more than a thousand games. After the seat is lowered, it can also bring a large lying space of one meter and eight meters, which can not only meet specific scenes such as camping in the wild and watching movies in the car, but also bring more possibilities for young people.
2022 AION Y also has black technology such as ADiGO intelligent driving system, in addition to providing a wealth of intelligent auxiliary driving functions during driving, you can also choose to use the mobile phone one-button remote control when parking, or use its own unique 150-meter over-the-horizon to summon parking, which can automatically find parking spaces across layers and easily solve parking difficulties.
"True value" blessing, no pressure to buy and change cars
For today's automotive industry, the retention rate has always been a major pain point for new energy vehicles, especially for the young users of the Z generation who are good at budgeting, which is a challenge faced by many car companies. In order to improve the quality of consumers' later use of the car, the 2022 AION Y also launched a "true value" financial car purchase program at the same level, which perfectly realized the two major problems of value preservation and down payment.
Specifically, the biggest highlight of this "true value preservation" policy is that the down payment is as low as 0 yuan, and consumers can choose to settle the balance after one year of use of the car, which is equivalent to directly giving away the right to use the vehicle for one year, or it can be repurchased through the official 1-year 90% discount program, so that the vehicle retention rate can also be compared with daily electronic products.
At the same time, the monthly payment in the later period is also as low as 33 yuan per day, which is equivalent to only a cup of coffee money per day, which greatly reduces the pressure of young people to buy a car and perfectly realizes the "freedom to change cars", and this intimate financial policy will further boost sales growth.
Automotive Network Review: The pioneer of the "spindle type" era
In fact, as a new A-class pure electric SUV under GAC Aian, the successful breakthrough of the 2022 AION Y is undoubtedly a "strong needle" to the entire mid-end new energy market, and also reverses the development pattern of the past "dumbbell type" and fills the market gap. Under the blessing of multiple upgrades such as intelligence and spatiality, the 2022 AION Y has gradually gained the trust and recognition of young user groups.
It is true that the development of leapfrogging is exactly a commitment that GAC Aean brings to all young consumers in the Z era. Because of this, the 2022 AION Y is creating a sales myth while also leading the change in the "spindle" era.