At the end of March this year, the domestic BMW X5 was officially launched, and the new car launched 2 power models with a total of 4 configuration models, of which the 2.0T version started at 605,000 yuan, compared with the imported version, there was a reduction of nearly 95,000 yuan.
However, some netizens recently said that due to the increase in the strength of new car products and the instability of the current supply and production capacity, some 4S stores have a price increase, and the maximum price increase reached 50,000 yuan.
A car friend who consulted the 4S store in Beijing said that at present, the 4S store informs its domestic X5 that it needs to increase the price or add decoration package, and the price increase ranges from 30,000 to 50,000 yuan according to the different models, while the decoration package includes film, foot pads, etc., but the actual price does not reach the list price of the package. And depending on the price increase or the choice of package, the direct price increase can be picked up as soon as May, while the slowest choice of package is until June and July.
A 4S store sales in Shanghai said that due to the current epidemic, the new car needs to be picked up after June, but it can be booked, and it is necessary to choose the decoration package and the inspection fee, the 2.0T model increase is about 20,000 yuan, and the 3.0T model is about 35,000 yuan. Netizens in Shenyang, Chengdu, Shenzhen and other places said that the price increase of new cars is basically around 20,000-50,000 yuan according to different configurations, the landing price of the 2.0T version is about 70-71 million yuan, and the 3.0T version is about 820,000 yuan.
It is worth mentioning that since the imported BMW X5 will no longer be sold in the country in the future as an official, the existing inventory has begun to be reduced in price, and some models are equipped with a discount of 40,000-50,000 yuan.
The biggest selling point of the domestic BMW X5 is the localization of the configuration optimization and the lengthening of the wheelbase, and the price of the vehicle is reduced due to the reduction of taxes and costs after the domestic production, but at present, there is a domestic version of the price increase, the import version of the preferential, so that the terminal price of the two is almost no difference.
4S store this kind of "take advantage of the fire to rob" behavior has also caused dissatisfaction among netizens, "domestic is to reduce the price, now add back that still domestic for what?" "IQ tax, no one buys to see who still adds", "not much cheaper than imports, the power is still emasculated, it is really cutting leeks".
It should be noted that the mark-up is the individual behavior of the dealer, and the BMW brand has not issued a prohibition on the price increase for its authorized dealers, and due to the asymmetry of the price information and the unstable source of the new car in the early stage of the listing, the price increase and the order of the car are not the same.
Of course, with the gradual stabilization of new car production capacity in the future and the improvement of new car supply, it is only a matter of time before the domestic BMW X5 is parity or even reduced price sales. After all, the current domestic consumers have also become rational, and the Toyota Race next door is the best example.