China's automobile sales data released by the Association of Automobile Manufacturers recently showed that Tesla's wholesale sales in March were 65,814 units, an increase of 85% year-on-year. In the first quarter of this year, Tesla's cumulative sales exceeded 180,000 vehicles, reaching the market performance of 182174 vehicles and setting a record for quarterly sales.
On March 22, Tesla's Berlin Gigafactory was officially opened, kicking off Tesla's intrusion into the fuel vehicle base camp.
According to the industrial securities report, the construction capacity of Tesla's Shanghai gigafactory is higher than 0.5, which is much higher than toyota 0.2, which is the best in the industry. After completing the ramp-up of production capacity, Tesla's Berlin Gigafactory can leave a Model Y body in just 45 seconds, while German car companies generally need 60-70 seconds.
In terms of research and development costs, according to a report released by stockApps, a British financial transaction analysis company, the average research and development cost of each Tesla car is $2984, which is more than 2.5 times that of the second-place Ford's $1186, and nearly 3 times the average research and development cost of the automotive industry of $1000.
After entering China, Tesla launched products and services that are more in line with the needs of Chinese consumers according to the hobbies and car needs of Chinese consumers, and created the Shanghai R&D and Innovation Center to further accelerate the process of Localization in China, and also accumulate new innovative exploration experience for Tesla's overseas research and development.
For example, Tesla's Tesla In the Spring Festival of the Tiger Through the OTA upgrade of TeslaMic and KTV, etc., are welcomed by Chinese car owners, in which users can customize the "custom vehicle color display" function that displays the color of the vehicle on the central touch screen and Tesla App, which is specially launched by the Chinese software research and development team.
At present, in response to sudden events such as the epidemic, Tesla has continued to innovate to promote service upgrades. A few days ago, Tesla launched a self-service pick-up service in many places, shortening the traditional delivery process of about 2 hours to a fast mode of the fastest 20 minutes, creating a "zero-touch" healthy delivery experience. Tesla also offers home delivery in some parts of the country, allowing car owners to receive their cars from their homes. Tesla has also launched in-flight services such as live lectures and online remote consultations to meet the ecological needs of consumers such as car purchase, after-sales and charging during the epidemic period, and to create a worry-free travel experience in special periods.
Author: Zhou Yuan
Editor: Zhang Yi
Editor-in-Charge: Rong Bing
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