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Tesla announced wholesale sales of 65,814 units in March, up 85% year-on-year. In the first quarter of this year, Tesla's cumulative sales exceeded 180,000 units, reaching a market performance of 182,174 vehicles.
Advanced Factory and Advanced Ideas Progress Together On March 22, Tesla Berlin Gigafactory was officially opened. For German Chancellor Scholz, who attended the ceremony together, what he hopes to see is that the German automotive industry has ushered in the accelerated transformation of the automotive market in the direction of new energy with the external help of Tesla.
As early as Germany, Tesla created a new concept of intelligent travel in China to create intelligent pure electric vehicles, and consolidated its definition of the Chinese electric vehicle market with digital factories and direct operation models.
Recently, Tesla won the honor of "frontrunner" of the 2021 enterprise standard certified by the national authoritative agency. This is exactly what Germany urgently needs, after all, the automobile, as Germany's fist industry, has actively promoted the transformation of electrification in recent years, but it has faltered due to historical baggage.
At the beginning of Tesla's founding, both the direction of pure electric research and development and the "secret grand plan" of subverting the business model were controversial. However, Tesla has laid the trend of intelligent development of new energy vehicles with innovation and technological breakthroughs.
At the same time, from the advanced nature of the factory, we can glimpse tesla's "future". According to the industrial securities report, the construction capacity of Tesla's Shanghai gigafactory is higher than 0.5. After completing the ramp-up of production capacity, Tesla's Berlin Gigafactory can leave a Model Y body in only 45 seconds, greatly improving the delivery rate of the vehicle.
Continuous innovation is the way to sustainable development From its establishment in 2003, to the delivery of the first electric sports car Roadster in 2008, to the S3XY today, Tesla has maintained a positive development trend. When Musk said about Tesla's opening up of more than 300 patented technologies, he said: "It is useless to block competitors with patents, and it is more important to maintain continuous innovation." ”
From Tesla's research and development costs, it can also be intuitively seen that Tesla has worked innovation. According to a report released by StockApps, a British financial transaction analysis firm, the average R&D cost per Tesla car is $2984, which is nearly 3 times the average R&D cost of the automotive industry of $1000.
After entering China, Tesla launched products and services that are more in line with the needs of Chinese consumers according to their hobbies and car needs, and also created a Shanghai R&D and innovation center to further accelerate the localization process in China.
For example, Tesla launched TeslaMic and KTV through OTA upgrades during the Spring Festival of the Year of the Tiger, where users can customize the "custom vehicle color display" function of displaying colors on the central touch screen and Tesla App, which was specially launched by the Chinese software research and development team.
In response to sudden events such as the epidemic, Tesla has also responded to the times and promoted service upgrades with continuous innovation. A few days ago, Tesla launched a self-service pick-up service in many places, shortening the traditional delivery process of about 2 hours to the fastest 20 minutes of fast mode, and the entire pick-up process avoids the risk of close contact with other car owners and Tesla staff, creating a "zero-contact" healthy delivery experience. In addition, for car owners in need, Tesla also provides Home Delivery (delivery to home) service in some parts of the country, so that car owners can receive their cars from sitting at home.
Not only that, Tesla has also launched air services such as live lectures and online remote consultations to ensure that consumers' ecological needs such as car purchase, after-sales service, and charging can be met during the epidemic.
After 19 years of unremitting efforts, Tesla has changed the urban pattern of Fremont in the United States, from the concept of automobiles to Make Silicon Valley a real threat to Detroit for the first time; in the past few years, Tesla has driven a complete new energy vehicle industry chain in Shanghai, China, and even the surrounding Yangtze River Delta region; now, Germany, the base camp of fuel vehicles, has also ushered in a new opportunity for electrification and upgrading.