Recently, the Association released China's car sales data showing that Tesla's wholesale sales in March were 65,814 units, an increase of 85% year-on-year. In the first quarter of this year, Tesla's cumulative sales exceeded 180,000 to 182,174, and the market performance in the field of new energy vehicles can be described as a ride.
On March 22, Tesla's Berlin Gigafactory was officially opened, and Musk kicked off the era of Tesla's intrusion into the base camp of fuel vehicles.
Long before Germany, Tesla has shown a unique charm from the future in China. Not only has the pioneering intelligent pure electric vehicle redefined the new concept of intelligent travel, but also the breakthrough innovations such as digital factories and direct operation models have reshaped the development pattern of China's electric vehicle industry and promoted the leap-forward development of China's new energy automobile industry.
Recently, Tesla has won the honor of "front-runner" of the 2021 annual enterprise standard certified by the national authoritative institution, which once again highlights the leading role of the industry and the promotion of high-quality standards. This is exactly what Germany urgently needs, after all, the automobile, as Germany's fist industry, has actively promoted the transformation of electrification in recent years, but it has faltered due to historical baggage.
In fact, at the beginning of Tesla's establishment, whether it was the direction of pure electric research and development, or the "secret grand plan" to subvert the business model, it was controversial. However, Tesla still pushes new energy vehicles onto the stage of the general trend of the "future" of automobiles with its absolute innovation strength and technological breakthroughs, and makes intelligence the standard of "future" cars.
At the same time, from the advanced nature of the factory, we can glimpse tesla's "future". According to the industrial securities report, the construction capacity of Tesla's Shanghai gigafactory is higher than 0.5, which is much higher than toyota 0.2, which is the best in the industry. After completing the ramp-up of production capacity, Tesla's Berlin Gigafactory can leave a Model Y body in only 45 seconds, while German car companies generally need 60-70 seconds. Ferdinand Dudenhof, a well-known German automotive expert, also said: "For Germany, a new era of the automotive industry has arrived. ”
From its establishment in 2003, to the delivery of the first electric sports car, the Roadster, in 2008, to the popularity of the entire S3XY series of models around the world, Tesla has maintained a positive development trend. It can be said that the whole world wants to know the secret of Tesla's "success" and "always successful", and Musk's words when talking about Tesla's opening of more than 300 patented technologies should serve as a note. "It's useless to use patents to stop competitors, it's more important to keep innovating," he said. ”
From Tesla's research and development costs, it can also be intuitively seen that Tesla has worked innovation. According to a report released by StockApps, a British financial transaction analysis company, the average R&D cost per Tesla car is $2984, more than 2.5 times that of the second-place Ford's $1186, and nearly three times the average R&D cost of the automotive industry of $1,000.
The research and development costs far higher than those of its peers and the innovative thinking that transcend the times allow Tesla to maintain its forward momentum and adaptability at all times. After entering China, Tesla not only launched products and services that are more in line with the needs of Chinese consumers according to their hobbies and car needs, but also created a Shanghai R&D and innovation center to further accelerate the localization process in China and accumulate new innovation exploration experience for Tesla's overseas research and development.
For example, Tesla's Tesla In the Spring Festival of the Tiger Through the OTA upgrade of TeslaMic and KTV, etc., are welcomed by Chinese car owners, where users can customize the "custom vehicle color display" function of the vehicle display color on the central touch screen and Tesla App, which is specially launched by the Chinese software research and development team.
In response to sudden events such as the epidemic, Tesla has also responded to the times and promoted service upgrades with continuous innovation. A few days ago, Tesla launched a self-service pick-up service in many places, shortening the traditional delivery process of about 2 hours to the fastest 20 minutes of fast mode, and what reassures car owners is that the entire pick-up process avoids the risk of close contact with other car owners and Tesla staff, and creates a healthy delivery experience of "zero contact". In addition, for car owners in need, Tesla also provides Home Delivery (delivery to home) service in some parts of the country, so that car owners can receive their cars from sitting at home.
Not only that, Tesla has also launched in-flight services such as live lectures and online remote consultations to ensure that consumers' ecological needs such as car purchase, after-sales, and charging during the epidemic period can be met with high quality, creating a worry-free travel experience in a special period.
In the past few years, Tesla has driven a complete new energy vehicle industry chain in Shanghai, China, and even the surrounding Yangtze River Delta region; now, Germany, the base camp of fuel vehicles, has also ushered in a new opportunity for electrification transformation and upgrading. Under the strong support of the global multi-point layout, Tesla, which integrates innovation into its genes, will continue to open up the future transportation landscape, especially the mission of "accelerating the world's transition to sustainable energy" faster.
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