Today, the stock competition pattern of the automotive industry has once again deepened.
Under such a general environment, there are two phenomena: one is to follow the trend, and the other is to roll inward.
The so-called follow-up is that everyone aims at high-selling models and competes with them as a reference; the so-called inner volume is to win with a higher cost performance under the premise that the conditions are roughly the same. Following the trend means passive innovation, and the essence of the inner volume is to be better than excellent.
Taking the current joint venture SUV in the current price range of 150,000 yuan as an example, due to the crowd of followers, the vast majority of consumers who buy this price range can only choose compact SUVs, but they cannot look forward to medium-sized SUVs. Until the emergence of the "game breaker" Jiangling Ford Lingrui.
On March 28, Jiangling Ford Lingrui was officially listed. As a medium-sized SUV, its guidance price is 13.98-16.58 million, which directly breaks through the price bottom line of the joint venture mid-size SUV!
Such one-step pricing makes consumers excited and competitors afraid, and Lingrui is known as the "inner roll king" of the joint venture SUV.
This also makes us quite curious, as a "newcomer", can Lingrui provoke the reshuffle and integration of the entire market structure? Therefore, we compare today with the popular model in the compact SUV - Dongfeng Nissan Qashqai (Qashqai 2.0L CV T XV TOP flagship version, the official price of 188,900 yuan, hereinafter referred to as Nissan Qashqai) and the top match of Jiangling Ford Lingrui (Ruizun Collar PLUS, official price of 165,800 yuan, hereinafter referred to as Jiangling Ford Lingrui) to see who can pick who.
Young people love intelligence the most, who is stronger?
When it comes to intelligence, many people will say: joint venture brands are not as "playable" as independent brands, and they are not as powerful as new forces. However, this sentence does not apply to these two cars.
In fact, one of nissan Qashqai's main selling points is intelligent driving. It is equipped with The ProPILOT Ultra Intelligent Driving L2 level intelligent driving assistance system, which supports one-click opening and full speed domain at any time to follow and stop, and can also clearly identify the lane line, so that the vehicle is always in the middle of the lane to ensure driving safety, which is also the general configuration of mainstream models on the market.
But these intelligent driver assistance systems are only basic operations for Lingrui. Because Lingrui has two magic weapons in terms of intelligence:
1. Ford Co-Pilot360 Intelligent Driving Assistance System, which gives Lingrui an extremely intelligent brain.
How smart is the system? Let's take an example.
Everyone has experienced the process of a novice driver, and when we think back to the beginning, there must be these two things that the driver is most afraid of encountering: 1, after entering the alley, how can not come out; 2, the parking space is there, how can not stop in.
But in Lingrui, this situation will never happen, because its BMW same LRAS trail reversing assist system will control the steering wheel, brakes and throttle, automatically according to the vehicle record of the latest 50m original road return, to avoid novice drivers in narrow alleys, alleys and other places, easy to pour out of the dilemma; at the same time, it is equipped with Tesla's same APA5.0 fusion visual automatic parking assistance system, but also makes parking more convenient.
In addition, the system includes more than 20 leading intelligent driving technologies such as DCLC Intelligent Lane Change Assist and APA 5.0 Integrated Vision Fully Automatic Parking. This means that when users drive Lingrui, they will enjoy no less intelligent driving assistance than Tesla, which is not only safe, but also allows them to achieve a greater degree of liberation.
2. The intelligent cockpit comparable to the new forces of car manufacturing
As we all know, with the evolution of cars from "means of transportation" to people's "third living space", intelligent cockpits are becoming the most mainstream development direction of the current automotive industry. Therefore, who can make a breakthrough in this direction, who can maximize the user experience.
At present, in this regard, the new forces are far ahead, and as a joint venture brand, even the hot-selling Nissan Qashqai is much inferior in this regard, and there is no advantage that can be taken. It is equipped with the Nissan Connect super intelligent connection system, for the control of cost, there are many functions are not equipped, can only perform music, navigation, telephone, air conditioning and other voice commands, as well as lights, doors and other remote control functions and vehicle remote real-time monitoring functions. The list of smart cockpit functions given by Lingrui is enough to rival the new forces!
First of all, let's talk about the Tencent TAI 4.0 intelligent car machine system, which is quite "Chinese", which will be one of the most frequently used apps in China, WeChat, which is highly customized and integrated, and can realize the seamless flow of mobile phones and car versions of WeChat. When others are still "looking at the mobile phone while driving", the owner of Lingrui can already read WeChat information and launch information with one click. Not only that, but the problems of slow machine and card that have been complained about in other joint venture models are completely absent in Lingrui.
In addition, thanks to this intelligent car machine system, Lingrui can also realize AR real-life navigation + AutoNavi Baidu double high-precision map + lane-level precision navigation. For these, it is needless to say that the car machine experience is still in the "last century" of the Qashqai, even Tesla can only look at the ocean and sigh.
These powerful intelligent experiences are entirely due to The Ford Motor Company's research on autonomous driving and intelligent interconnection as early as 2004, and as a direct competitor of Tesla, its technology and data reserves have far exceeded the recognition of the Chinese people. Under the Ford China 2.0 strategy system, Ford has also given Lingrui almost 100% empowerment, so that Lingrui can truly enjoy the convenience brought by the intelligent era with a more intelligent configuration and more humanized convenience.
Power, interior and space, who is stronger?
Of course, in order to catch up from the seriously internally rolled joint venture SUV market, only the blessing of science and technology is far from enough, and it must come out on top in the essence of a car. So, what is the essence of a car? There is no doubt that space, interior and power will always be the most important concerns of users when buying a car. And this, Lingrui is even more of a second kill qashqai.
First, let's look at space.
Lingrui not only has a long wheelbase of 2726mm, but also has the widest body of its class at 1935mm, which is also the widest of its class models currently on sale, even exceeding the body width of the Highlander. As we all know, one of Handalland's biggest selling points is space. This also means that in terms of space, Lingrui has become the king's choice of the same level.
Compared with Lingrui, the space of the Qashqai is a bit too much to take out... However, given the different levels of the two cars, such an intuitive comparison space is not fair to nissan Qashqai, because we will not discuss it for the time being.
But from the interior and configuration point of view, as a medium-sized SUV, Lingrui is more realistic than the compact SUV Qashqai.
Lingrui has a double 12.3-inch suspension integrated smart interface screen, while adding anti-glare anti-fingerprint coating, which means that the screen "eye-shaking" and fingerprint-filled situation that is easy to appear on other models will not appear on the Ford Lingrui; at the same time, Lingrui also supports functions such as CarLife and Hicar, and is equipped with 64-color in-car atmosphere lights; in comparison, Qashqai is much inferior. It's equipped with a 9-inch central control screen, and although it's a top-of-the-line model, it doesn't come with features like the full LCD dashboard, CarLife and Hicar, and interior mood lights.
From the power point of view, it can better reflect the strength of Lingrui. Lingrui does not have different engines on different models, there is no difference in high and low power, and it is truly the same. It is equipped with Ford's world-renowned EcoBoost170 engine, which is also the latest model of the Ward Top Ten Ford EcoBoost series, with the advantages of strong power, high efficiency, small load and low loss. In addition, Lingrui is also equipped with the same 7DCT dual-clutch transmission as bmw X1 and Mercedes-Benz GLA. It can be said that the combination of the two allows Lingrui to achieve the perfect balance of strong performance and low fuel consumption.
In contrast, Qashqai is equipped with a 2.0-liter naturally aspirated engine, which is matched by a 7-speed CVT transmission. Compared with Lingrui, it is slightly inferior in driving pleasure and has no advantage in fuel consumption.
In today's high oil market environment, the amount of fuel consumption is quite important for a car. According to the comprehensive fuel consumption of NEDC, the fuel consumption of Qashqai is 6.4L/100km; and Lingrui, which has the support of EcoBoost technology, can control the comprehensive fuel consumption of NEDC at 6.3L/100km. Although this is only a small difference, it is still very important for a family car. Perhaps starting from Lingrui, the impression of American cars on consumers to pay fuel will be changed.
Ingenuity, who is the intimate choice of consumers?
If intelligent driving and power space are the new development direction and necessary competitiveness of the automotive industry, then ingenuity is one of the important indicators of whether a car can become a blockbuster.
What is ingenuity? Those things that cannot be seen are the experience of ingenuity, and they can also test the car company's care for users.
In this regard, Lingrui is a strong point. It is equipped with a connected car seat interaction system for children. Even if parents are only a person to take their children out, they can also monitor the situation of their children in the back row at any time, and they can also control the heating, ventilation and other functions of the child seat with one button; of course, if you get off the car in a hurry, forget the child in the car, don't worry, because Lingrui is equipped with a child forgetting reminder function, which is safe and intimate.
Many users have said after experiencing this feature that such a function will really make people feel safe, and Lingrui is really focusing on guarding every consumer who trusts Jiangling Ford with ingenuity; in contrast, Nissan Qashqai does not have this configuration.
Moreover, although both models have an in-car PM2.5 filter device, Lingrui is also equipped with an in-car air purifier and a negative ion generator, which Qashqo does not.
It is reported that the filtration efficiency of Lingrui's PM2.5 filtration device on 2.5um particles has reached 95%. This means that even if you travel with your family on a smog day, Lingrui can also block a huge particulate matter outside the car, coupled with the air purifier and negative ion generator in the car, which can ensure the freshness of the air in the car at any time and protect the health of the family.
It is worth mentioning the price of both.
From the perspective of the guidance price, the price of the Lingrui top-equipped model - the prestigious-collar PLUS is 165,800 yuan, and the price of the Qashqai top-equipped model - 2.0L CVT XV TOP flagship version is 188,900 yuan, minus the preferential margin, the price of the Qashqai is about 165,900 yuan.
See?! Even after the discount, the price of the Qashqai is not fair! More intelligent experience, more powerful power, wider space, more intimate details, Jiangling Ford Lingrui is not only crushing Qashqai in all directions, but also with the attitude of a challenger, in the field of joint venture SUVs, set off a bloody fight and market reshaping!
Write at the end:
What is the significance of Jiangling Ford's entry? I think it's not just a car.
Starting from the needs of Chinese users, breaking the pattern of existing joint venture products and challenging the boundaries of traditional car companies, Lingrui brings to this market: the high energy quality of joint venture brands, the attractive price of independent brands, and the ultimate intelligence of new forces. And these are enough to make Jiangling Ford Lingrui change the mainstream SUV market pattern and become the "strongest king" of the SUV home market.
More importantly, as a pioneer of Ford's self-challenge and self-subversion in the Chinese market and a practitioner of the "Ford China 2.0" strategy, the entry of Jiangling Ford Lingrui also allows us to see the vigorous vitality of Ford in the past century. As the first practitioner of the new logic of joint venture car manufacturing in a sense, the market changes triggered by Lingrui will undoubtedly make consumers the ultimate beneficiaries.