Lantu MPV: Electric + high configuration play alpha is fake, grab Buick GL8 is real?

Lantu Automobile is a new brand with a traditional car company background, but in terms of user co-creation, it seems to be more slippery than some old car companies. The Lantu Dreamer, which has just released a pre-sale (pre-sale range of 380,000-480,000 yuan, and the pre-price of the four-seat customized version of 600,000 yuan), has brought us a lot of surprises by giving away users' additional car purchase rights and interests in the way of "opening the blind box", which is easier to gain people's hearts than the buick GL8 that sells cars honestly and responsibly. Only careful friends found that about some of the contents of the scheduled Lantu Dreamer, the manufacturer seems to have reservations, such as free maintenance, free charging, etc. have not appeared, and we also guess that it will be announced when it is finally listed. Of course, before that, the question of whether the pre-sale price of the Lantu Dreamer is worth buying is what everyone is most concerned about, so next we will take the Lantu Dreamer and compare the Buick GL8 to analyze and analyze it together.

The advantages of MPV are all there, and the only disadvantage may be the brand

Lantu Dreamer positioning medium and large MPV, the extended range version of the model will be the first to launch, the future will also have a pure electric version of the model, in terms of this positioning and range extender power, it can be said that it is the only existence in the domestic MPV market.

Compared with the benchmark Buick GL8 in the domestic MPV market, the advantages of Lantu Dreamer are also very obvious, first of all, the size, length, width and height are 5315/1980/1810mm, the wheelbase reaches 3200mm, all aspects of the data are longer than the Buick GL8, the wheelbase is 112mm longer, so there is no need to worry about space.

Seat function is one of the core considerations of MPV users at this level, Lantu Dreamer has four seats and seven seats two seat layouts, of which the seven-seat version will be the main sales model in the future, the seat uses 2+2+3 configuration, and the four-seat version is sold in a customized way. In terms of function, the second row of seats is equipped with 8-way electric adjustment + leg rest + electric massage function, which is currently the top level.

Compared with the Buick GL8, Lantu Dreamer has a high similarity in both seat layout and function, and the two-row seats are basically fully equipped, however, the Buick GL8 Avia model has four-seat, six-seat, and seven-seat versions, which are more optional, of course, the Lantu Dreamer uses two rows of ultra-long front and rear slides, and in some cases can also achieve travel in more scenarios.

Lantu Dreamer as an independent brand model, interior workmanship, materials, can be comparable to buick GL8 Aivia, including Nappa leather, brand audio, etc. may be in the Lantu Dreamer here, can only be regarded as the basic configuration. In addition, in terms of technology, Lantu Dream home uses three screen LCD screens, L2 level driving assistance, automatic parking, four-zone voice interaction, vehicle OTA, etc., of course, although Buick GL8 has some functions, but about 5G intelligence, remote remote parking and other aspects of the "black technology" is still not as good as Lantu Dreamer, and Lantu Dreamer's only regret, we think that the retractable center console used in Lantu FREE has not appeared.

It can be said that the advantages of ride, space, comfort and other aspects of the MPV, Lantu Dreamers have almost all done it, and technology and luxury are also provided as a gift, which is better than most joint venture MPV. Only if you consider the business needs, the reception of customers may care about the brand, in this regard, Lantu dreamers are lacking, but good in the domestic MPV products, whether you are hanging Buick or Toyota standards, as long as the product is strong, there will still be a market, I believe Lantu dreamers also understand this.

Take the Dreamer as a tool car, will it still feel expensive?

Like the previous Lantu FREE, Lantu Dreamer also impacted the high-end MPV market, but from the pre-price of 38-48 million for 7-seat models, some people feel expensive, some people feel quite pragmatic, the main reason is that there is price overlap with the Buick GL8, which currently sells the best domestic MPV, and the customized version can even impact the high-end MPV market where Toyota Alpha is located.

Specifically, the starting price of 380,000 yuan can correspond to the medium and high-end models of Buick GL8 "ES Luzun", and the user travel scenarios that choose such models are relatively simple, most of which are based on online car-hailing and business reception, and pay attention to the tool attributes of vehicles. After more than 450,000 yuan, competitors immediately corresponded with Buick GL8 "Aivia", and most of the users who chose this type of car were the boss's own cars, or the reception vehicles of important customers, paying attention to the luxury and business attributes of the vehicle, of course, it was essentially a tool car.

Through the comparison just now, in fact, we also know that Lantu Dreamer has many advantages in opposing the Buick GL8, the product force is not vain, coupled with its own pure electric + extended range power, itself has better driving quality, better NVH, in addition to equipped with the same level of rare air suspension + CDC + magic carpet function, compared to the fuel power of the Buick GL8, and even toyota Alpha hybrid, I believe the advantage will be very obvious.

But the problem is that the current manufacturers in the technology of the publicity is too fierce, giving this car more, more comprehensive travel scenes, and this also allows consumers to have more expectations, hope that both business, but also home, but also like the new forces have higher technology, entertainment attributes, and even hope that it can be like Toyota Alpha, become a status symbol, obviously this is difficult to reach. So at the end of the day, there may be situations where expectations are too high. Of course, if you look down at the Lantu Dreamer and treat it as an ordinary MPV tool car, then these problems will not exist, and the price disadvantage will become an advantage.

epilogue:

In the domestic MPV market, each product has its own acre and three points, such as buick GL8 mainly engaged in business, online car market; Honda Odyssey mainly for household use; Toyota Alpha mainly high-end circle. In the case of the MPV market, which is not a big cake, a car wants to eat everything, it is obviously unrealistic, although the Lantu dreamers realize this, through pure electricity, increased range power, coupled with rich technology configuration methods, so that they have become the only one in the domestic MPV market, of course, in the eyes of consumers, it is inevitable that there will be some vague positioning, so in the end, whether the Lantu dreamers can grab their own cake, it is really an unknown.