Wise self, the beast out of the cage

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Introduction

With the arrival of the Zhiji L7 Pro, it also means that Zhiji Automobile is pouring spring cold in this car market, and the beast is out of the cage.

Author 丨 Li Sijia

Responsible editor 丨 Yang Jing

Edit 丨 Chic

In recent years, due to the global epidemic and the shortage of raw materials upstream and downstream, it has had an impact on the production, transportation and sales of the automotive industry. The problem of raw materials in the previous wave has not been completely solved, and the "black swan" of the epidemic has once again flown over the automotive industry, although the domestic epidemic control has been carried out in an orderly manner, but its impact on the automotive industry chain has not stopped.

Taking Shanghai as an example, the recent implementation of the global static management policy means that Shanghai has entered a critical stage of the epidemic battle, and the suspension of production, production reduction, and change of the rhythm of product dissemination have become the status quo that many car companies have to face. The zhiji car is constantly moving in this "black swan" flying and the "gray rhinoceros" jumping around.

The "New World Driving Flagship" Zhiji L7 open lock order and the L7 Pro announced price are among the landmark events. From methodically preparing products for the race track to paving the way for the brand to continue to attack, behind these actions is the best proof of the emergence of Zhiji, an emerging brand beast.

The product is the best and not afraid to question

Recently, Zhiji Automobile announced the price of Zhiji L7 Pro for 408,800 yuan and the complete "exclusive rights and interests of A round users" and "special rights and interests of angel wheel users". At the same time, the angel wheel and A round of user lock orders were officially opened.

For an emerging car brand, the arrival of the first product will naturally have a different sound.

On the one hand, the arrival of Zhiji L7 Pro means that Zhiji Automobile officially rushed into the high-end new energy track with its first product; on the other hand, the competitiveness and market feedback of the first product will also become the key to whether the brand can play a good lead. When this situation comes to Zhiji cars, the price of the first model has become the first problem that the industry is worried about.

408,800 yuan, which covers the price range of most of the major models of luxury brands, will be the main obstacle to the performance of the Zhiji L7 Pro market in the eyes of relevant people. After all, compared with them, Zhiji Automobile is "not deeply involved in the world", and whether consumers are willing to buy for a newly established car brand is still unknown.

As Liu Tao, co-CEO of Zhiji Automobile, said in an interview: "You may be a new brand, the price is closer to the luxury brand, but the new experience, new value, new performance provided by the new brand, the new configuration includes new technologies, must far exceed the original traditional luxury brand, consumers will give you a choice." ”

From the perspective of the product strength matched by the Zhiji L7 Pro, the industry's worries are really superfluous. Because of the product power today, the purchase cognition of automobile consumption has also changed dramatically, and the brand has long been not the most important thing for consumers to buy a car. Product power is more reliable than the brand beliefs that are easy to collapse.

If the appearance is difficult to adjust and is a subjective assumption, then the power performance and technology configuration are completely objective presentations.

We all know that the energy innovation in the era of electrification has promoted the progress of new technologies, and has also given electric vehicles the original advantage of reducing the dimension of power performance to combat traditional fuel vehicles.

The Zhiji L7 Pro, which adopts the front and rear dual permanent magnet synchronous motors, can release 425kW/725Nm super power, reaching more than 2 times the power of the same level of luxury fuel vehicles. In the actual measurement of the National Motor Vehicle Product Quality Inspection and Testing Center, it achieved an excellent result of 3.87 seconds of 100 kilometers acceleration, and easily ran into the "3 seconds club" that makes traditional supercars proud.

At the same time, in the pursuit of the car to break through the limits of freedom, not only the substantial improvement of power performance, but also the top electrification performance chassis that matches it is the foundation of the ultimate driving control.

The chassis of the Zhiji L7 Pro adopts the unique "four-wheel vector drive" technology of the same class, and the rear wheel can achieve a total of 12 ° super steering angle in both directions, and the minimum turning radius of the vehicle is only 5.4m. This allows the Zhiji L7 Pro executive-class sedan-like body to drive the corners with ease and achieve the flexibility of a "small steel cannon".

In addition, in order to achieve the ultimate "driving control", Zhiji L7 cooperated with the top team of global automotive performance tuning - Williams Forward-looking Engineering Team, after a year, in the prestigious British Millbrook Proving Ground, the Zhiji L7 was carefully tested and adjusted on the front and rear wheels, 108 chassis indicators and software parameters, so that the potential of the zhiji L7 top chassis was exerted to the extreme.

Not only that, through the material, net taste technology and intelligent technology, to create a high-end private space; the "180+ net taste level" cockpit space allows users to enjoy a truly safe deep breath; based on the "huge immersive intelligent scene screen" that can be automatically lifted and lowered, it can enter the "sound and photoelectric global immersive supercar mode" with one click...

Zhiji L7 Pro uses the top performance chassis of the complete innovation of electrification technology, perfectly drives the innovation of new energy power, comprehensively crushes the century-old performance advantages and game rules of traditional fuel luxury vehicles, and is not afraid of questioning in the automotive market where the product is dominant, creating a new peak of intelligent electric driving control for users.

The value card of the zhiji car

The first mass-produced model, the Zhiji L7 Pro, has redefined "what is the value card of the new world luxury electric vehicle" by reducing the surging power of traditional fuel vehicles, the completely innovative vehicle design of electrification technology, and the world-class top tuning from the british WAE Williams forward-looking engineering masters.

Zhiji Automobile's ultimate pursuit of products is behind its confidence and determination for the long-term development of the brand. At the same time, a great brand, if it wants to develop for a long time, in addition to solid product strength, it is inseparable from solid brand power.

In other words, if the performance driving control is the bottom card of the Zhiji L7 Pro as the new world luxury electric vehicle, then the user is the bottom card of the Zhiji car New World luxury electric vehicle brand. Therefore, in the attitude towards consumer rights and interests, Zhiji Automobile has revealed its brand power and determination to develop the brand.

Zhiji Auto said that despite the rising pressure of raw materials such as batteries, the prices we have promised for angel wheels and A rounds will not rise. For the overall sales price of the future Zhiji L7, there is no plan to increase the price at present.

In the limited booking of the "A round users" seat, the matching "exclusive rights and interests for A round users" are also fully released on the basis of the original. Among them, the free upgrade benefits of A-round users include free upgrades to Nappa punched front-floor premium leather seats, Brembo one-piece four-piston exclusive color calipers, superior massage seats for the main and co-pilots, and Bavarian semi-aniline leather seats that can be selected for 6,800 yuan in top luxury cars. At the same time, Zhiji Automobile will also open high-end art car paint Raphael tea to A-round users for free to meet the user's advanced aesthetic taste.

It is worth mentioning that in terms of the core software and hardware of electric intelligent vehicles, A-round users will use im AD to evolve the intelligent driving assistance system for 3 years free of charge, and after 3 years, they can choose to buy out at a price of 8,800 yuan, or exchange it with the corresponding value of data rights "rough" and enjoy it for life; they can also upgrade the lidar fusion intelligent driving system with "data rights rough + cash" and super high-end energy batteries to ensure that the core equipment of L7 resonates with the same frequency of the times.

At the same time, Zhiji Automobile started from the voice of angel wheel users and upgraded a "special benefit". Angel wheel users can freely choose the Carlog intelligent car camera system, or the first year of "IM Care one-click high-end service package" and a one-time 10,000 crystal gift, to create their own "best rights".

In addition, affected by this round of epidemics, many enterprises in Shanghai are facing suspension of work and production, while Zhiji Automobile is still ensuring that it meets the requirements of epidemic prevention, carrying out production and manufacturing work, and striving for the timely delivery of Zhiji L7 so that users can experience the new car as soon as possible.

At the same time, at the moment of epidemic control, Zhiji Automobile sends care to users. It is reported that the employees of the Zhiji Automobile Experience Store have recently sent gift packages containing rice, vegetables, fruits and meat products to users in a zero-contact manner, and written the identity of "Zhiji" with practical actions during the difficult period.

Stable product prices, matching "exclusive rights and interests of A-round users", "special rights" related to upgrades, careful care under the epidemic... Zhiji Automobile continues to show its own bottom card from product pursuit and brand value!

From SAIC's "No. 1 Project" to the landing of the brand, Zhiji Automobile has entered people's vision with the dream of high-end electrification of SAIC; Zhiji L7 has officially rushed into the track from the Beta experience version to the mass production version. With the arrival of the Zhiji L7 Pro, it also means that Zhiji Automobile is pouring spring cold in this car market, and the beast is out of the cage.

| Li Sijia |

Leader of the anti-parsley alliance and long-time occupier of the first floor of the commune