BYD's determination, the lament of the fuel age|

The official news about BYD's suspension of the production of fuel vehicles since March 2022 has attracted great attention from the entire automobile industry and even the socio-economic field, and comments from all sides have also come and gone, including some praise:

"The world's first car company to announce the suspension of production of fuel vehicles." "Ushered in the vast world of the new energy vehicle era." Wait a minute.

There is no bias in such a reputation. When car companies can only give the era table of stopping the sale of fuel vehicles, BYD quietly put into action, which is tantamount to throwing a huge bomb in the era of automobile reform.

Perhaps, public opinion analysis is reasonable, such as fuel vehicles have indeed become chicken ribs in BYD's automobile sales business, for example, BYD does lack in brand high-end and product intelligence, for example, BYD does have a strange circle of "increasing revenue and not increasing profits" in terms of revenue... However, after careful consideration, these are actually just problems that occur in the process of bydie's enterprise development, and are not enough to become the fundamental reason for BYD's determination.

As it is said in "Ice Cream", "Do not do what is not necessary, and do what is necessary as soon as possible." "In fact, BYD is exactly that.

Looking back at BYD's development history, its founder Wang Chuanfu was originally an expert in the field of batteries, and BYD also started from the battery business. By 2003, BYD, which is already the world's second largest rechargeable battery manufacturer, officially entered the vehicle manufacturing industry through the acquisition of Qinchuan Automobile, although limited by the factors of the times, BYD can only open the road to building cars with fuel vehicles, but BYD's original intention is still new energy vehicle manufacturing.

After some vehicle manufacturing experience, BYD began the research and development of electric vehicles, in 2006, BYD's first F3e electric vehicle equipped with iron phosphate batteries was successfully developed, which can be said to have created a precedent for domestic electric vehicles, although it was not officially listed, BUT did not give up the electric vehicle business, but began the 1st generation of hybrid technology and S6DM pre-research projects, which can be seen as the beginning of BYD and Wang Chuanfu's "big gamble" new energy.

By 2009, BYD already had its own lithium iron phosphate battery, which means that BYD and Wang Chuanfu have decided to go all the way to the end on the road of new energy.

The rest of the story is well known. Since 2013, BYD launched the first model of the Dynasty series, BYD Qin, followed by the Yuan, Song, Tang and other models have appeared one after another, since then BYD has opened a real "dynasty"; with the help of the Dynasty series of models, BYD's new energy vehicle sales exceeded the 100,000 mark in 2016, and Wang Chuanfu's "big gamble" was initially successful. Later, Wang Chuanfu continued to invest in new energy, and the blade battery launched in 2020 and the DM-i super hybrid technology in 2021 pushed BYD to the peak; and with BYD officially announcing the cessation of production of fuel vehicles, this also means that Wang Chuanfu's "big gamble" in the field of new energy has officially been successful.

This shows that the fuel vehicle is only a springboard for BYD to build a car, and its goal from beginning to end is only one - that is, to develop new new energy vehicles, and wait for the arrival of the new energy era, and then resolutely say goodbye to fuel vehicles.

So from this point of view, BYD's abandonment of fuel vehicles at this time is not sudden, nor is it due to pressure, Wang Chuanfu just put what BYD is doing, and will always do, in an early way.

Of course, BYD's choice to break with fuel vehicles in March 2022 also has its own development environment.

First, BYD's current product sales structure has been dominated by new energy vehicles. According to the data, BYD sold 426,000 vehicles in 2020, of which fuel vehicle sales were 237,000 units, accounting for 55%; in 2021, BYD's total sales were 730,000 vehicles, of which about 600,000 new energy vehicles, accounting for 82% of total sales, while pure fuel vehicles only had 130,000 vehicles, accounting for 17.8% from 55% in 2020.

By 2022, that percentage is still rising. From January to February, BYD sold 181451 new energy vehicles, accounting for 97.29% of total sales. In March, BYD sold 104,300 units, including 104,200 new energy models, basically achieving a full proportion of the brand's passenger cars.

It can be said that BYD has firmly occupied the top spot in the domestic new energy vehicle market, and within BYD, new energy vehicles have replaced fuel vehicle models, which also shows that although gasoline vehicles are still the mainstream of the current automotive industry, BYD's fuel era has become a thing of the past.

Second, BYD has accumulated enough electrification technology. From 2006 to 2020, BYD ushered in a breakthrough in cost and scale in its traditional advantage project , lithium iron phosphate batteries. This includes blade batteries and DM-i super hybrid systems, and then with the gradual switching of the previous DM products to DM-i, the production of the third generation of new energy vehicles, with the help of low fuel consumption in the feed state, in 2021 to achieve full discharge.

After the blade battery and DM-i technology have been harvested in the market and word of mouth, consumers' acceptance of BYD has increased, allowing BYD to have the confidence to comprehensively replace fuel models with new energy models.

Third, the prosperity of the new energy market also gives BYD the courage to decide. At present, new energy is the future development trend has become the consensus of the industry, from the overall sales ratio in 2021, it can be seen that the penetration rate of new energy vehicles has exceeded 20%, which gives BYD a huge force. According to industry forecasts, in 2022, the penetration rate of domestic new energy vehicles is expected to rise to more than 35%, BYD took the lead in the world to stop production of fuel vehicles, in fact, it also wants to enhance the company's market influence and prestige among consumers through pre-emptive methods, thereby activating consumers' love for BYD Automobile and making BYD Automobile one of the main competitors in the field of new energy vehicles.

Therefore, based on such considerations, when BYD focuses on new energy vehicles, it can exert efforts in technology and brand, so as to achieve technical research, technological breakthroughs, brand cultivation, including cooperation with battery manufacturers, etc., which belongs to Wang Chuanfu's advanced vision, advanced goals, advanced thinking, and can also enable BYD to see farther and stand higher.

In the face of the current new energy vehicle market, Wang Chuanfu once said: "At this stage, it is not too much to use the description of 'fighting', fighting a war should be made quickly, if it is wrong, it will be changed, adjusted in the implementation process, and rapid iteration." "In this transformation, it must be fast fish eating slow fish, not big fish eating small fish."

After all, one step faster is equivalent to one more chance, and BYD is burying the era of fuel vehicles with its own hands.

Write | Water miao

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