When the 2022 auto market takes over the heavy inner roll stick and hits the tired shoulders of major car companies, the competition for the B-class car is more like a full-load weightlifting wrestling game.
Leaving aside how exciting the white-hot B-level market competition can be, from the perspective of the strategic key position of carrying forward the upper and lower levels, the OEMs have no options that should not be fought. Without the profit margin of A-class cars, but also in the face of the extreme pressure of C-class cars, mainstream brands have to use all their strength to output them. In the new arms race of the major "mountain kings" who have been occupying Huling for many years, there is no shortage of "sons of heavenly choice" who will jump out of one or two talented people.
Flagship · Define the new wind direction
At the end of 2021, Dongfeng Honda INSPIRE (Yingshipai) was re-listed. As soon as the flagship positioning of Yingshipai was listed, the sales volume in the first month won an outstanding record of 10,054 units. Although in anecdotal terms, Yingshipai is actually the "sister model" of accord, this redesigned model has been qualitatively improved and changed in many aspects. The 4924mm long, 2830mm wheelbase, and is equipped with Honda's state-of-the-art SPORT TURBO 1.5T turbo engine and the third-generation i-MMD dual-motor hybrid system.
INSPIRE from the history of the Honda car series can not be accurately called "new people", after five generations of inheritance, 33 years of tempering, Dongfeng Honda Yingshipai also ushered in the highlight of its car career.
Dongfeng Honda gave the name Yingshipai to the new INSPIRE that was re-listed, and its deep intention is to inject a new and powerful vitality. At the same time, it continues the classic and similarly rare ADS full-time adaptive shock absorption system. The system uses electromagnetic liquid damping, and its damping coefficient can vary with the strength of the current. At the same time, according to the road environment and body posture, speed intelligent dynamic adjustment of shock absorption, up to 0.002 seconds to adjust the frequency of once, when the body through the speed bump or uneven section of the road, the system can maximize the suppression of vehicle bounce. In addition, the Honda SENSING safety supersensitive system also adds the TJA traffic congestion assist function, which can reduce the driver's follow-up fatigue in low-speed congestion environments.
"Intellectual" · Taste a new style
If the above configuration is the "intellectual" understanding of Dongfeng Honda's administrative needs for B-class administration, then the third-generation i-MMD dual-motor hybrid system equipped with the hybrid version model is a tiger. In addition to a quieter driving experience, the Yingshipai, which is driven by electric motors in most working conditions, has a power response comparable to that of pure electric vehicles and energy saving performance as low as 4.2L 100 km of comprehensive fuel consumption.
Seeing the perfect integration of "magic carpet" and "high efficiency", Yingshipai has made sufficient efforts in intelligence, and in this redesign and upgrade, the latest Honda CONNECT 3.0 intelligent guidance interconnection system is used, and its performance is more advantageous and convenient for the same level of products. For example, it supports multiple functions such as AI intelligent assistant, car home interconnection, remote control, and OTA upgrade. In the creation of the interior atmosphere, Yingshipai has also carried out a drastic upgrade. From the rare rear cup holder mood light to the wireless charging function, it brings users a home-style driving experience.
In terms of appearance, Yingshipai has chosen a more flexible and energetic line outline, and the lower and wider design of the front face is matched with a C-shaped deflector to create a youthful and gorgeous sense of layering and quality. Matching the popular slip-on roof makes the side of the body look more slender and stylish. The newly upgraded sports wheels bring the visual sense of "fighting". Just the right two-sided double-out concealed exhaust takes on the two-way charm of sports and elegance.
Dating back to 1989 in Japan, although it does not have the handsome posture of today's Dongfeng Honda Yingshi school, its history is still dazzling. For example, the earliest INSPIRE was a sincerely built sedan launched by Honda according to the changes of the times, and has since been facing the market with a plus attitude. In particular, in 1995, in order to integrate with the increasingly international Japanese domestic market, Honda no longer focused on machinery manufacturing, and the discussion on how to expand and build an elite car circle gave INSPIRE a solid position as Honda's high-end flagship model.
Empowerment · I'm an "activist"
Faced with the shift in user thinking about cars, honda's thinking about luxury cars has led Honda to re-examine the real connection between the driver and the car. Therefore, when the Dongfeng Honda Yingshipai is remodeled today, it still haunts the theme of the car such as "New Realm Flagship Car", which has fully integrated into the life of the driver and has become an indispensable humanistic value for high-end cars such as Yingshipai.
It is not difficult to see that Dongfeng Honda will not hesitate to sacrifice a powerful killer skill in order to gain a foothold in the B-class market, and the Yingshi faction, which is both internal and external, is steady and steady, and becomes a faction of its own. Unlike the competitors' consistent tentative competition and innovation, the Yingshi school is like the perfect car of the intellectual action school, which combines the golden voice of the master and the jade zhenya. While deeply cultivating the landing of user thinking, Yingshipai has made meticulous insight adjustments from connotation, other sense, social brand value recognition to multi-dimensional life car experience one step ahead of users. The author firmly believes that when INSPIRE has a formal Chinese name and shows it in front of the user's eyes with such an elegant style aesthetics, more intelligent technology configuration, and better texture driving control, it will stir up thousands of waves of sales climbing, and at the same time bring a truly personalized new choice for the wise and enterprising "intellectual action faction"!
Source: Billion Car Tide