In the current social context, "technology" and "fashion" are undoubtedly the two most important cores, when you wear a trendy look and hold the popular technology tips, you can always become the focus of your friends. Today, "technology" and "fashion" have been extended to all aspects of our lives, and the same is true for car purchases, and high value and intelligence have become the core demands of consumer cars.
On March 30, FAW Toyota's flagship TNGA sedan, the new Asia Dragon Shock, was launched. Relying on FAW Toyota's in-depth insight into the current consumer preferences and its own hard-core R & D and manufacturing system empowerment, the new car ushered in a comprehensive breakthrough in design, configuration, safety and intelligent interconnection, further realizing the leap in product strength, and bringing consumers the value and surprise of "zhimei re-evolution" with solid product charm.
The new Asia Dragon offers three powertrains, a total of nine models, priced from 199,800 yuan to 279,800 yuan. In order to allow users to enjoy the high-quality experience brought by the new Asian Dragon, FAW Toyota has carefully prepared "six exclusive Zhimei luxury packages" to help users start a better life with generous gifts.
01
Since the birth of North America in 1994, The Asian Dragon has swept the world with its luxurious temperament and excellent quality. As of December 2021, The cumulative sales volume of Asia Dragon in the global market has reached 2.05 million, which has won unanimous recognition from the industry at home and abroad. Since entering the Chinese market in 2019, Asia Dragon has broken the B+ market pattern in one fell swoop, bringing users a high-quality driving experience that exceeds expectations, with cumulative sales exceeding 300,000, achieving a double harvest of sales and word-of-mouth, and helping FAW Toyota develop rapidly.
Nowadays, in the face of the ever-changing development trend of the times, FAW Toyota, based on the accurate insight of Chinese consumers' demands, anchors and moves, adhering to the original intention of "mass production happiness" for consumers, once again injecting new vitality into the flagship model of the Asian Dragon, and reshaping the value model of B+ class sedans with the five bipolar product strength advantages of "bipolar design", "bipolar driving", "bipolar safety", "bipolar technology" and "bipolar efficiency", so that consumers can truly feel the brand temperature and tonality of FAW Toyota from the product itself.
In order to show the product value and surprise of the new Asian Dragon in multiple dimensions. At this press conference, FAW Toyota innovated and changed, and created a creative exhibition with the theme of "Endless Wisdom and Beauty": relying on virtual reality technology and real-life shooting, it will bring users a "press conference hidden in the art museum", so that online consumers can enjoy wonderful and unique art paintings and ingenious art buildings while watching the car, and feel the product temperament and beauty of the new Asian Dragon that complement each other.
In addition, the event also invited senior auto media people, "The Strongest Brain" column champion, Go blind chess world first person Bao Xu, well-known fashion makeup stylist Yue Xiaolin, well-known singers, actors and strings and other outstanding people in different fields to testify for the new Asian dragon, but also allow consumers to deeply analyze the advantages of the new Asian dragon from different perspectives.
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With the testimony of outstanding people in many fields, the strength of the new Asian Dragon should not be underestimated. Thanks to the advantages of the TNGA architecture, the new car has five bipolar product strength advantages of "bipolar design", "bipolar driving", "bipolar safety", "bipolar technology" and "bipolar efficiency", which can bring consumers a more quality travel experience.
Based on the aesthetic demands of current consumers and personalized expression of appeal, the new Asian Dragon brings consumers two different styles of front face design, 2.5L dual engine version and 2.0L gasoline power version using the upper and lower body high brightness modular grille, carefully carved to highlight the atmosphere of high-end; 2.5L gasoline power version using dot matrix mesh modeling front grille, highlighting the low center of gravity strong dynamic, and also provides three new design hubs, so that consumers can choose according to their own preferences, the car dressed up into their favorite look.
In today's increasing technology trend, a more convenient and intelligent travel experience is also a major element of consumer car purchase. In this regard, the new Asia Dragon also gives preferential treatment, and its entire series is equipped with a new generation of Toyota Safety Sense security system, coupled with the standard 10 SRS airbags in the whole series, to ensure that in the field of safety, "entry is high-end", so that consumers can be more at ease and at ease every trip. In addition, the new Asia Dragon also added smart keys, wireless charging, full LCD instruments and other configurations, 10.1-inch multimedia screen + 12.3-inch full LCD instrument + 10-inch HUD head-up display, three-screen linkage is more technological charm; the whole series of new Toyota Connect Toyota Chi Heng interconnection system, to achieve remote control of the vehicle, with technology to give people intimate convenience.
Of course, for a car, power and fuel consumption can still not be ignored. The new Asia Dragon provides consumers with three kinds of powertrains to choose from, of which the 2.0L engine + CVT stepless gearbox, with a maximum power of 131kW and a peak torque of 210N·m, is suitable for consumers who attach importance to travel smoothness; 2.5L engine + 8-speed automatic transmission, the power performance has been further improved, the maximum power is 154kW, the peak torque is 250N·m, suitable for consumers with driving control demands The twin engine model is equipped with Toyota's proud 2.5L hybrid system, the maximum power of the engine is 160kW, the peak torque is 221N·m, can achieve excellent power performance and ultra-low fuel consumption at the same time, in the oil price into the 9 yuan era today, this dual engine power system is also more advantageous.
Write at the end
Digging deep into consumer demands and meeting consumer expectations is the "only way" for the development of the automotive industry, and it is also the basis for FAW Toyota to "mass production happiness" for users.
In the face of the new market trend in 2022, FAW Toyota anchors the grand goal of "annual sales of one million, accumulating more than ten million", which is bound to impress consumers with more competitive products, and now, the arrival of the new Asian Dragon, with the reinterpretation of "wisdom and beauty", also effectively meets consumers' demand for personalized, intelligent and high-end travel, further realizes brand value remodeling and transcendence, so that consumers can trust and choose the new Asian Dragon.
Sichuan News Network car channel official WeChat
Editor-in-chief 丨 Zhou Yan Editor 丨 Beard Flower