With the same market positioning, the price of SUVs will often be more expensive than the same level of sedans, plus SUVs are currently hot-selling cars, and consumers who choose small SUVs are not in the minority. If you look at the sales volume of the market segment, Honda XR-V and Binzhi can be described as occupying a dominant position. In February this year, Honda XR-V monthly sales were 11,735 units, Binzhi monthly sales were 11,073 vehicles, as a pair of brother models, both cars showed uncompromising strength. But from the perspective of market attention, the popularity of Binzhi is obviously higher than that of XR-V, why is this?
From the price point of view, the guidance price of Binzhi new car is 127,800-176,800 yuan, which is almost the same as XR-V, but the gap is reflected in the terminal discount of the two cars. Having the same powertrain, the same size and space, the factors that ultimately determine a consumer's purchase depend entirely on the price concessions. Let's take the 2022 1.5L CVT Phantom Night Pioneer Edition as an example to see how the product performance of Binzhi is.
In terms of appearance design, compared with XR-V, the shape of Binzhi is more rounded, but the body adopts rich line treatment, which can still give a young and fashionable feeling. The appearance of the polygonal front grille has been disposed of in black, which has a visual experience of a performance car. The shape of the light group is relatively bland, and the guidance price of this car is more than 140,000 yuan, and the far and near light is still equipped with halogen effect, and the configuration is slightly low-end. Coming to the side of the car, the length, width and height of Binzhi are 4340/1790/1605mm, and the wheelbase is 2610mm. The paint used in the model in the picture is called rose black, which will be somewhat purple under the illumination of the light, with bright black aluminum alloy wheels and bright color decorative strips of side skirts, which is more in line with the aesthetics of young users.
Inside the car, the interior of The Prime interior is designed in a different style from the XR-V. For example, the front air conditioner outlet adopts a horizontal penetration setting, while the appearance is made of leather soft bags, and the edges are sewn, which is helpful for improving the visual effect. The style of the dashboard is more conventional, using mechanical pointers plus LCD screen; the multimedia screen of the center console is oriented to the main driver's seat, the screen size is 8 inches, and the function of the car is more general. In the storage space, in addition to the conventional glove box and door panel storage slot, the lower part of the center console adopts a hollowing out process and is equipped with a power interface, which is more practical.
Honda's call to the "space magician" is based on it, and although it is positioned in a small SUV, the rear space is not stingy. Taking the author's height of 178cm as an example, sitting in the back row leg space is more than one punch, and the head space is equipped with a panoramic sunroof, which does not cause a feeling of space constraint. The floor is almost flat, and even when full, it maintains a good horizontal space. The trunk volume is 437 liters, which is definitely enough as a family car; after the rear seat ratio is receded, the maximum volume can be extended to 1456 liters, which has a good loading capacity.
In terms of power, this Binzhi (2022 1.5L CVT Phantom Night Pioneer Edition) is equipped with a 1.5L naturally aspirated engine, with a maximum power of 96kW, a maximum torque of 155N·m, a maximum horsepower of 131Ps, and the transmission part matches the CVT infinity gearbox. Compared with the same displacement engine from the book parameters, this 1.5L engine code-nameD L15B3 does have a good performance, the official acceleration time of 100 kilometers is 11.5 seconds, the comprehensive fuel consumption of NEDC is 6.1L/100km, and no. 92 gasoline can be added; it can take into account both household transportation and acceptable fuel consumption performance.
During the driving process, the chassis has been improved compared with the past, and it has a more holistic sense and rigor. In terms of suspension, it is equipped with front McPherson independent suspension and rear longitudinal arm twisting beam non-independent suspension, which is a commonly used suspension form at the same price. The overall adjustment is more focused on comfort, but the control of noise is still worth optimizing, which is deeply complained by consumers; the noise performance in the middle and low speed vehicles is moderate, and the performance of tire noise and wind noise after high speed will indeed affect the overall riding experience.
Judging from the performance of the whole car, Binzhi is more competent as a family SUV. The appearance of beauty and ugliness is a matter of opinion, but the practicality of the space inside the car is placed at the same level, which has certain advantages, coupled with high sales, the reputation given by users to this car also makes this car more competitive. If the 1.5L power can not meet the needs of driving, Binzhi also provides a 1.5T version, with faster acceleration strength. Sound insulation tranquility is indeed not Honda's strength, but another way of thinking, since you can play with the engine, a little effort in sound insulation, the product will be closer to perfection.