Yesterday, Honda announced the official launch of the 2022 CB400F/CB400X, in fact, the new model just adjusted the color and prints! However, at the same time as announcing the listing of the new model, Honda also rarely announced the preferential activities of CB400F/CB400X, to know that since the listing of these two cars, it has been a state of order queuing, and even raised the price once, and the discount is even more unthinkable. And now Honda has announced a "price cut" in disguise!
According to the official announcement, the value of this offer reached 4088 yuan, which has exceeded the previous price increase, and the starting price of the two cars has returned to below 30,000! I don't know if this counts as "cutting leeks"? It is certain that if the domestic brand does this, it will most likely buckle the hat of "cutting leeks", but Honda's practice is not common, I don't know what the old owners of this strategy will think?
From the initial lack of capacity to the current preferential activities, is it overcapacity or too competitive? Or is Honda's product unattractive? In fact, since Honda opened the middle displacement strategy, it has actually begun to lower its posture. The fundamental reason why imported brands can lower their posture is the rise of domestic motorcycles, and if they want to get more say in the small and medium-sized displacement market, it is inevitable to fight a price war!
It cannot be said that Honda's CB400 series products are not strong, but there are more powerful domestic brand models at the same price point, and the CB400X/CB400F itself does lack competitiveness in terms of configuration. In addition, because of the reduction of allocation, the original competitiveness has become weaker, and the listing of the new model has still not changed the status quo, which more or less reflects the objective fact that manufacturers do not pay enough attention to consumer feedback and market reaction.
The slowdown in sales growth of the Honda CB400F/CB400X is indeed a fact, after all, in the case of insufficient production capacity, the hot scene caused by the order queue has gone, and now every store has a car. Therefore, the official announcement of the offer is also an incentive strategy, and now the time has come for the riders who like these two cars to shoot. Skinny camels are bigger than horses, after all, it's still HONDA!