Entering 2022, the days of Android mobile phone manufacturers are not good. Guo Mingxi, a well-known industry analyst, recently posted that China's major Android mobile phone brands have cut orders by 170 million units this year, accounting for 20% of the annual global shipping plan. He also said orders are likely to continue to decline in the coming months due to low consumer confidence.
At the same time, a topic about "why young people are reluctant to change mobile phones" has also rushed to the Internet hot search, in the popular answer, everyone's common answer is that the price of mobile phones is more and more expensive, but it has not brought functional innovation, coupled with the serious homogenization of the market, there is no power to change the machine.
This is true. From my personal experience of using the machine in the past two years, aside from the squeeze toothpaste design of Apple's iPhone, the Android camp has fully rushed to the high-end from 2019, and the price has soared from three or four thousand yuan to five or six thousand yuan, but in exchange for homogeneous functional hardware and a generation of chip performance that is not as good as a generation. Especially the serious heat and power consumption of two generations of Qualcomm chips last year and this year, even sometimes make me want to buy an 865 flagship three years ago to "retire".
Of course, this kind of thinking is clearly undesirable. In fact, compared with the regular Android flagship products of "a stall of backwater", some "outlier and niche" game phones in the past have now stood on the table. They are born to value the product attributes of heat dissipation and performance release, and can fully exert the potential of Snapdragon 8 Gen1, combined with a unique and trendy design, which is the best match for young people to pursue differentiation.
What's so fascinating about gaming phones today?
The popularity and popularity of large-scale online mobile games has intensified the urgent demand for high performance of mobile phones. According to incomplete statistics, the number of monthly active users of domestic mobile games has exceeded 548 million, and the monthly per capita use time has exceeded 20 hours. But sadly, the vast majority of mobile phones on the market at present are difficult to meet the "high frame rate" of some mobile games to run stably and smoothly, and it is even more difficult to maintain 60 frames for a long time like "Original God".
But what traditional mobile phones can't do, game phones can. In the just released Black Shark 5 Pro, the measured half-hour "Glory of the King" average frame rate of 119.3fps, the whole process did not occur half a point frame rate fluctuations, the final body temperature is moderate, the user game experience is extremely excellent; and in the half hour "Original God" running, the average frame rate of the machine is 59.6fps, there is no obvious frame rate fluctuations, is one of the few mobile phones that can achieve "Original God" without shrinking the resolution full frame operation.
In terms of core hardware, the Black Shark 5 Pro is equipped with the Qualcomm Snapdragon 8 Gen1 processor like other mobile phones, and everyone's starting point is the same, but why is The Black Shark the only one that can run to the end? The answer is heat dissipation and other features built specifically for gaming phones. It has a built-in 5320mm VC vaporizer, which is the largest smartphone in the current stack area, and with space-grade box variable heat dissipation material and graphene coverage, it is possible to achieve such excellent game frame rate and temperature control through the strongest passive heat sinking material of "madness".
In addition, Black Shark 5 Pro also took the lead in installing the PC SSD into the smartphone, and formed a RAID array with the UFS3.1 hard disk, which significantly improved the memory sequential read and write performance, greatly improved the random read performance, and further improved the game loading speed and frame rate performance.
For a gaming phone, the user's vision, touch, and hearing are the three core factors. The Black Shark 5 Pro adopts a 6.67-inch OLED direct screen with a high refresh rate of 144Hz and HDR10+ display certification; the side of the fuselage has a magnetic power shoulder key specially set for gaming, and the built-in dual X-axis linear vibration motor supports dual-zone screen pressure sensitivity; and also adopts a fully symmetrical dual speaker and four-microphone design to fully ensure external sound quality and voice recording.
The popularity of "game phones" has come in the spring
Snapdragon 8 Gen1 chip frequently overturns on mainstream mobile phone products, but it can be successful in game phones, which may affect the purchase choices of young consumers to a certain extent.
After all, performance is always at the top of the list of reasons to buy a machine. Gaming phones like the Black Shark 5 Pro, which can fully realize the full performance potential of the Snapdragon 8, often also have the industry's top vibration, sound quality, screen, large battery capacity, ultra-fast charging, and personalized unique trend appearance.
However, performance is not the whole story, at least "image" is also a key reason for many people to decide whether to buy this phone. There is no doubt that in the past, the game phones in the image performance can only barely use the word "pass" to describe, other aspects of the cost of the pile of materials caused them to be unable to take into account the flagship image, but now with the sinking popularity of sensors and the maturity of the algorithm, we can also see the emergence of a hundred million pixels on the Black Shark 5 Pro, as well as a stable and good actual imaging quality.
Again, that sentence: scene revolution drives tool innovation. For today's young people, playing with mobile phones has gradually become a part of daily life, leading them to attach great importance to the performance scheduling of mobile phones. At the same time, the specific performance of Qualcomm, as the most core of Android, has also forced mobile phone manufacturers to work hard for the heat dissipation and performance optimization of the new machine.
Therefore, we can clearly perceive that some of the normal high-end mobile phone series in the past have begun to increase their efforts to promote their heat dissipation and performance, and there are some signs of conversion to "game flagships". That being the case, why don't consumers choose the "game flagship" directly in one step? With the emergence of more and more all-round products, there is no doubt that gaming phones will usher in their own sales spring.