[Mobile China News] Early in the morning of April 1, Lei Jun published a dynamic on Weibo - Xiaomi has changed the logo for one year, which caused great controversy at the time. Now, what do you think?
Xiaomi new and old logo
At a Xiaomi conference last year, Lei Jun said that Xiaomi would replace the new logo. The new Xiaomi logo was designed by Japan's national treasure design master Kenya Hara and took up to three years, while Xiaomi paid a heavy fee of 2 million. However, what surprised many netizens was that this new logo seems to have only changed from the original right angle to a pure rounded angle. For a time, many netizens on the Internet debated endlessly about this, and many people even called Xiaomi pitted.
Now that a year has passed, let's look back at the facts and really do so? Xiaomi has always done "de-logoming" work on products, so that everyone pays more attention to the product itself rather than the brand. Xiaomi's choice to replace its logo is also part of its long-term strategy. The choice of Hara Kenya is not only because of its fame, but also because it has considerable experience in the design of the logo.
Kenya Hara once said: "I am a designer, but a designer does not mean that I am a person who is very good at design." Fine-tuned on the Xiaomi logo instead of redoing it. It is not only to continue the user's recognition of the Xiaomi brand, but also to respect the culture of the original Xiaomi brand. The exaggerated changes will only be counterproductive for Xiaomi, and perhaps the appropriate "subtraction" is exactly what Xiaomi needs.
Lei Jun posted
Now let's look at Xiaomi's brand logo, which is very different from before, but it is still the way we are familiar.