Kenya Hara once again explains what a "minimalist" design is

Because of the latest design of the Xiaomi logo,

Master Hara Kenya is hot all over the network,

His design concept is ahead of its time,

is a typical representative of minimalism,

Here's a wave of Hara Kenya's work,

Appreciate what a truly minimalist design is.

The minimalist essence of Hara Kenya,

It lies in a strong sense of the situation,

There is a unique brand style.

01. Web Design

This set of web works designed for Font Engineering Co., Ltd.,

Didn't use any pictures,

Combine only points and lines,

The color is only black and white and red,

But it has a different flavor.

Very liberating composition and typography,

It is the core appeal of the brand: words and freedom.

02. Poster design

His posters are usually created with a simple, unique graphic as the main visual

03. Advertising design

The advertising he directs is unique,

Either unique perspectives and compositions,

or deep creative concepts,

Clean, beautiful, but with connotations,

Like this set of familiar MUJI horizon series.

04. Logo design

For the requirements of themselves to be concise, unique logo design,

Don't deliberately do a graphic idea that incorporates a bunch of allegories,

Pay more attention to the logo from the visual can be in line with the brand's philosophy and tone.

05. Book design

Brochure designed for the 1998 Nagano Winter Olympics,

The cover uses a very thick, very handy white special paper,

The text on it doesn't have any color, just does the concave process,

At a glance, it looks white, and when you hold it in your hand,

These words are like the footprints of people stepping on the snow,

Bring in the sense of explosion.

06. Packaging design

Hara's packaging design is also outstanding,

The packaging of this platinum gin,

The bottle is made of stainless steel with strong reflective light,

In addition to being cool,

In fact, it expresses the concept of seeing itself as a mirror that accepts the world.

If a design work seems very simple,

But very delicate, enduring, and different,

Then there must be a lot of deliberate consideration behind it,

It also does a lot of work in terms of execution that we can't see.

It's like the rounded corners of Xiaomi's new logo, simplifying into complexity, in order to simplify complexity.