The word "spicy" seems ordinary, who would have thought that it would have swept 2021? So far, there are still Internet celebrities around "spicy" to innovate the paragraph. In the past cognition, spicy can describe the taste, can also describe people are very sexy, but put on a car, what kind of spark will collide?
On March 31, SAIC Volkswagen Lingdu L was officially listed, bringing 4 versions at the same time, the official guidance price was 149,900-18.99 million yuan, and launched multiple order benefits, which can be described as sincere.
It has an avant-garde styling design
In the era when appearance is justice, the hot car appearance may capture the hearts of more young people. The front face of Lingdu L presents a supercar appearance, and the covered lid outlines the mermaid line, which is matched with the IQ.LIGHT headlights of the Volkswagen ID family to pull the sense of sportiness full. The slipback roof and sharp waist line look "hot", but for most young people, this does not seem to be handsome enough, so SAIC Volkswagen has equipped Lingdu L with an integrated dynamic spoiler tail + hidden double C sports exhaust.
In terms of interior, the new Lingdu L has arranged a dual-screen design, although it is not a novel design at the moment, but for SAIC Volkswagen, this is evidence to keep up with the pace of the times. Among them, the 12-inch LCD screen has a built-in MOS 3.2 intelligent vehicle connection system, providing intelligent voice, entertainment, intelligent car control and other functions. It is worth mentioning that with the blessing of the MQB-EVO platform, the new Lingdu L is equipped with a W-HUD head-up display, which allows users to always pay attention to important information such as speed and road conditions, which is still more practical for consumers.
In terms of power, the Lingdu L is equipped with a 1.4T turbocharged engine with a maximum power of 110kW and a peak torque of 250N·m, matching a 7-speed dry dual-clutch transmission. For driving safety, the new Lingdu L has arranged IQ.Drive L2 driver assistance system, including intelligent follow-up parking and lane keeping system.
The new Lingdu L supports the transformation strategy of rejuvenation
On the whole, the new Lingdu L does have a good product power, but can it contribute to SAIC Volkswagen? Looking back at 2021, the SAIC Volkswagen brand won the annual sales championship of a single brand in China with a cumulative sales performance of 1,342,788 vehicles. In fact, in addition to sales, 2021 is a year for SAIC Volkswagen to accelerate the transformation. We can see that SAIC Volkswagen has achieved remarkable results in its transformation in terms of rejuvenation, and has even launched three ID. family models, and has achieved good results at the same time. Now, with the listing of the new Lingdu L, SAIC Volkswagen's youthful transformation may be able to go further.
Since the product is aimed at young people, of course, it is necessary to understand what contemporary young people want and what their expression is, but many car companies have exerted too much force in the process of transformation, leaving people with the impression of "greasy". So, with what did SAIC Volkswagen successfully transform?
As we all know, in addition to solid products, marketing methods are also very important. According to Xiaobian's understanding, SAIC Volkswagen has integrated a variety of online and offline distribution models, penetrated into the user group, and set up official accounts on popular platforms to maximize the restoration of young people's car purchase and car use scenarios. More importantly, many offline stores of SAIC Volkswagen are set up in the city business district, and the overall design is full of science and technology, attracting a large number of young people to watch.
Nowadays, the new Lingdu L has ushered in the official listing, but the sales performance still needs to wait for the test of the market. However, Xiaobian believes that under the company's systematic rejuvenation transformation strategy, the new Lingdu L will continue to refresh the brand's presence and brand influence among young users, thereby narrowing the distance with young users.
Auto Network Review: A "spicy" car
From the ID. family to the launch of the new Lingdu L, SAIC Volkswagen's "mind" can be seen. As an A+ class sedan, Lingdu L represents that SAIC Volkswagen will continue to lay out in the field of cars, strengthen the product matrix of cars, and clearly tell consumers the "labels" of sports, youth, trend and other products. Now that the official guide price and ordering channels are known and opened, will you pay for this "hot" sedan?