On March 30, FAW Toyota's flagship TNGA sedan, the new Asia Dragon Shock, was launched. The new Asia Dragon offers three powertrains in total, nine models, priced at a price range of 199,800 to 279,800 yuan. In order to allow users to enjoy the high-quality experience brought by the new Asian Dragon, FAW Toyota has carefully prepared "six exclusive Zhimei luxury packages" to help users start a better life with generous gifts.
For the new generation of users, FAW Toyota innovated and changed, and created a creative exhibition with the theme of "Endless Wisdom and Beauty": relying on virtual reality technology and real-life shooting, it brings a unique immersive experience to the audience, highlights the value and surprise of the new Asian Dragon "Wisdom and Beauty Re-evolution", and opens up a new wave of marketing.
Since the birth of North America in 1994, The Asian Dragon has swept the world with its luxurious temperament and excellent quality. As of December 2021, The cumulative sales volume of Asia Dragon in the global market has reached 2.05 million, which has won unanimous recognition from the industry at home and abroad. Since entering the Chinese market in 2019, Asia Dragon has broken the B+ market pattern in one fell swoop, bringing users a high-quality driving experience that exceeds expectations, with cumulative sales exceeding 300,000, achieving a double harvest of sales and word-of-mouth, and helping FAW Toyota develop rapidly.
Carrying the responsibility of FAW Toyota's flagship sedan, the new Asia Dragon is of great significance. In order to better present the "wisdom and beauty" upgrade of the new Asian Dragon, FAW Toyota brought users a "press conference hidden in the art museum" through the wonderful linkage of six scenes. Wonderful and unique art paintings, ingenious art architecture, and the temperament of the new Asian Dragon complement each other, allowing users and media to fully feel the "endless wisdom and beauty of the new Asian Dragon".
FAW Toyota also witnessed the listing of the new Asian Dragon with the majority of netizens through online live broadcasting on all platforms, so that more users who pay attention to high value and pursue high quality can fully feel the "wisdom and beauty life" interpreted by the new Asian Dragon.
As an upgrade of FAW Toyota's flagship sedan, the new Asia Dragon has ushered in a comprehensive breakthrough in design, configuration, safety and intelligent interconnection, further realized the leap in product strength, and reshaped the value model of B+ class sedans with the five bipolar product strength advantages of "bipolar design", "bipolar driving", "bipolar safety", "bipolar technology" and "bipolar efficiency".
In order to better meet the diverse aesthetic needs of users, the new Asian Dragon integrates more design into the front grille and provides two different styles. Among them, the 2.5L dual engine version and the 2.0L gasoline power version adopt the upper and lower integrated high-brightness modular grille, which is exquisitely crafted to highlight the atmosphere and high-end; the 2.5L gasoline power version adopts the dot matrix mesh modeling front grille, highlighting the strong dynamic of low center of gravity. The new three wheels are refreshing, with both dynamic and stylish styling and a calm and atmospheric style, showing a unique high-end posture.
In order to meet the advanced needs of the new generation of consumers for smart life, the new Asia Dragon has comprehensively upgraded its technology configuration. The whole series is equipped with a new generation of zhixing safety, ensuring that in the field of safety, "entry is high-end", to create a full range of peace of mind driving experience for users. In addition, the new Asia Dragon also adds smart keys, wireless charging, full LCD instruments and other configurations, 10.1-inch multimedia screen + 12.3-inch full LCD instrument + 10-inch HUD head-up display, three-screen linkage is more technological charm; the whole series of new Toyota Zhixing interconnection system, to achieve remote control of vehicles, with technology to give people intimate convenience.
At the same time as Zhimei upgrades, the new Asian Dragon also inherits the excellent genes of the previous generation of products. Based on the TNGA architecture, the new Asia Dragon has effectively reduced the center of gravity through the optimization of the vehicle components, making the body shape more aerodynamic, greatly improving the grip, supplemented by high-end equipment such as double wishbone rear suspension and AVS adaptive variable suspension system, to achieve the industry's top handling stability. In addition, the whole series is equipped with 10 SRS airbags as standard, always insisting on providing users with industry-leading flagship level security. Equipped with a variety of Toyota's global powertrains, the new Asia Dragon combines excellent fuel economy with high thermal efficiency and high power output to achieve excellent power performance and ultra-low fuel consumption.
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