As a car owner, do you remember the experience of picking up the car? I believe that many friends are like this: fully consider their own car needs, select a few that meet the conditions, and then go to the 4S store to shop around, and finally make a deposit to pick up the car. In this process, many people have a feeling, that is, the service attitude of the staff and the service experience and atmosphere created in the store will often influence your choice.
The competition in the car market is fierce, and many car companies are doing their best in products and services, and so is Jiangling Ford, and recently Yipinjun also felt this when he visited the store to shoot Jiangling Ford Lingrui.
1
Visit the mall and stop by to see the car
Family Space Ford Experience Store (hereinafter referred to as Family Space) is a channel upgrade of Jiangling Ford in the field of passenger cars, and there are currently more than 180 Family Spaces in more than 150 cities across the country. This time, Yipinjun went to visit one of The Family Space, which is located in Beijing Changjian Vanke Plaza, which can be said to be in the "prime location" of the mall.
If you're driving to the mall, parking in the underground parking lot, and going down the escalator to the first floor, you'll see this Family Space. If you don't have a car and enter the mall from the entrance gate on the first floor, you may not see the store at first, but there is a high probability that you will go to Uniqlo, Watsons, and then you can see Family Space. Visiting the mall to see the car itself is reasonable, but the car company did not arrange a booth in the mall before, so there is nothing wrong with seeing Family Space go in to see.
After entering the Family Space store, greeted by the lingrui, lingyu, collar and other exhibition cars, in order to facilitate customers who come to the mall with their children, there is also a children's play area in the store, so that you can place the "god beast" and look at the car with peace of mind, I have to say that this service is very intimate. If you have a car in sight, you can also arrange a test drive, which is parked in the underground parking lot of the mall, and also provides a door-to-door test drive service.
In our inherent cognition, entering the store to see the car needs to take time to go to the store, now we can visit the mall, by the way to see the car, but also can test the car, feel the service experience, Family Space has narrowed the distance between users and Jiangling Ford, so that users can understand Jiangling Ford in a more relaxed and convenient way. Maybe when you enter a mall with Family Space, your story with Jiangling Ford begins, and the story wants to be perfect, let users get a single pick-up and get praise, but also need to be strong in product strength.
2
Lingrui's leapfrog product strength
On March 28, Jiangling Ford Lingrui was officially launched, and a total of 4 models of new cars were launched, with a price range of 139,800-16.58 million yuan. In such a price range, it will be stretched to buy a joint venture compact SUV, and Lingrui is not only a joint venture mid-size SUV in this price range, but also shows a cross-level performance.
First of all, from the body size point of view, Lingrui and the same level of Veranda, CR-V, Tanyue has a very obvious advantage, and Lingrui in the body size is not only good data, 1935mm of the longest car width of the same class brings a more spacious horizontal rear space, plus 295mm aisle space with the rear flat floor, as well as 448-1422 liters of luggage compartment space, let you "promising".
In terms of power, Lingrui is equipped with a Ford 1.5T engine (EcoBoost170), which adopts Honeywell small inertia high-speed turbocharger, with a maximum power of 125kW and a peak torque of 260N m, which has a competitive strength compared with the same class of models. The transmission is a third-generation Magna wet 7DCT dual-clutch transmission with a transmission efficiency of up to 97%. Under the WLTC condition, the comprehensive fuel consumption of Lingrui's 100 kilometers is 7.5L, and the energy consumption under the WLTC working condition is closer to the actual fuel consumption level than the NEDC working condition.
In terms of intelligent driving, ford Co-Pilot360 intelligent driving assistance system that adopts millimeter wave radar + vision fusion solution, the LRAS track reversing, DCLC intelligent lane change assist, APA 5.0 fusion vision automatic parking and other cutting-edge technologies are all included, making driving more convenient and safe, while 1500MPa high-strength thermoformed boron steel plus 6 airbags greatly reduce the damage to the people in the car during the accident.
Summary: Innovative channels and service experience will allow more consumers to understand Jiangling Ford in depth, and the excellent cross-level product strength will make more and more consumers willing to make a deposit to pick up the car. Jiangling Ford entered the passenger car market with a "challenger" posture, fully prepared, but also achieved results, in the fourth quarter of 2021, Jiangling Ford passenger cars achieved a month-on-month growth of nearly 30%, in 2021 the collar exports increased by 106% year-on-year. It is believed that the listing of Lingrui will make Jiangling Ford's annual sales in 2022 "go to a higher level", and with the operation of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. and the continuous expansion of Family Space, Jiangling Ford will become a "challenger" with dark horse potential in the passenger car market.