Although the sales data for March has not yet come out, it does not affect the results of BYD's imminent breakthrough of the monthly sales mark of 100,000, and even, the author speculates, may break through the monthly sales of 150,000 vehicles within this year.
Ask why you are so optimistic, and listen to the author!
In the past year, BYD, with its killer skills such as blade battery, DM-i super hybrid technology and e-platform 3.0, has followed the trend and ushered in an explosive increase in sales of its new energy models, with annual sales reaching 740,000 units. It is not difficult to find that the blessing of core technology is the key to BYD's sales volume to a new high, and the title of "leader in new energy vehicles" can be described as well-deserved.
As we all know, subversive technology and new products that are highly suitable for the market have brought a lot of impetus, but as everyone knows, BYD's new energy list actually has another mystery. On March 28, the author went to inquire about the BYD Dynasty Network Chongqing Qianyuan Xinjing store and found clues about the upward brand.
The "vein" is clear, and the storefront has been upgraded
Through the new store design, you can feel that BYD has given consumers a higher quality car buying experience.
Standing outside the store, the transparent and high-brightness floor-to-ceiling glass and the very textured light gray aluminum-plastic board present a new storefront with a simple tone, coupled with the "Dynasty" hollow wording and the red dragon scale elements of the sailboard, not only skillfully integrate the design of the Dragon face, but also change the dull and boring style of the traditional 4S store, so that the overall vision is very atmospheric and the recognition is enhanced.
Entering the store, the flat and simple "BYD" new LOGO is large and eye-catching, next to the huge "leaf vein" is even more eye-catching, according to reports, this "leaf vein" not only means the crisscrossing urban transportation network, but also to the leaves symbolize the green, environmentally friendly, natural essence, in line with BYD's brand vision of "cooling the earth by 1 ° C", there are new ideas and intentions.
In terms of design, we can not ignore the after-sales service area, a large number of wood grain colors to give a European-style sense of comfort, both the taste of home, but also through the sense of simplicity and environmental protection, with the "leaf vein" design, will make people feel very relaxed.
The design change is refreshing, and the expansion and upgrading of the functional area in the store can allow consumers to experience a more comfortable car purchase and car process. In the exhibition hall, the functional partition is very clear, and the wide vehicle display experience area, independent and comfortable negotiation seats, leisure water bar area and video playback area make the whole car purchase process have a little more life atmosphere, no longer monotonous and cold.
Generally speaking, a good pre-sales experience is the façade of the brand, and a comfortable after-sales customer rest area is a plus for the brand's reputation and loyalty accumulation. 1-to-1 service reception area, do not disturb each other, can provide users with exclusive sincere service. The film and television area, reading area, bar area, competition area, Internet access area, children's interaction area, massage leisure area, etc., meet the needs of different users, and easily and happily spend the waiting time.
How, is there a very nice and warm feeling?
Exclusive becomes more to one, service involution, more intimate
Although the appearance of the store has received a good review, the key to obtaining the word-of-mouth publicity of "Di Powder" lies in the quality of service.
Regarding pre-sales, the sales director shared BYD's entire pre-sale and sale rigorous process, and emphasized that in order to provide better service, the store area has been expanded, the soft decoration of the store has been upgraded, and even the service has been upgraded to version 3.0.
At present, the store has a construction area of 4,000 square meters, a new car display area of nearly 800 square meters, and 16 exhibition cars can be placed for tasting. In addition, more than 30 sales elites have passed the double test of the manufacturer's iron army training camp and store-side training, and from the beginning of entering the store, consumers have obtained a confident, professional and intimate pre-sales service experience.
If you have become the owner of the car, the professional delivery team composed of 6 people will lead you to complete the payment, car inspection, license plate, insurance and new car delivery, etc., and the efficiency of the work is high, and the satisfaction will naturally increase.
It is worth mentioning that for different consumer needs, BYD also provides door-to-door test driving, door-to-door signing, door-to-door delivery and other luxury brands to provide car purchase services, looking back, it is really rare.
What is even more rare is that BYD has achieved "before marriage and after marriage" are intimate. Taking Qianyuan Xinjing store as an example, on the one hand, the store will organize car owners' activities every month, breaking the single relationship between Di Fan and traditional 4S shop maintenance, and establishing a "family" relationship of mutual trust and mutual love in self-driving tours, BBQ, parent-child interaction and other activities to accumulate deeper brand satisfaction.
On the other hand, the hardware foundation of 2,000 square meters of maintenance workshop, 200 square meters of customer rest area, 40 special parking spaces, etc., minimizes the waiting time of users; and nearly 40 professional after-sales maintenance teams, with professional testing and maintenance equipment, allow users to obtain high standards of service from manufacturer certification.
If you feel that the above is not enough volume, then the store provides a multi-to-one exclusive WeChat service group, which can always answer user questions, and I have to say that when luxury brands enshrine exclusive services as a golden rule, BYD has pulled the ceiling of quality services to users higher.
Written at the end: A netizen shared such a story, "I have always looked at the BBA, and once thought of replacing my joint venture car with a luxury car, but I never expected that I actually changed a BYD!" It can be seen that she has a hint of ridicule about herself, and from this, she can see her change in contrast to BYD.
As the saying goes, shibei three days should be treated with admiration, not to mention that since last year, the new LOGO, new platform, new technology, new network, and new products have been launched, which has formed a multi-strand booster force for the BYD brand. This time visiting the store, we saw BYD's new terminal image and better service experience, so we have reason to believe that under the dual reputation of product + service, BYD's brand recognition will usher in higher prospects, and its sales will continue to set new records.