Stagnation is about being more prepared to start over, which is what I've always defined for Ford.
Now that the running whistle has officially sounded, we can see the male lion that has been sleeping for a long time, gradually waking up.
From the birth of EVOS to the launch of the new Mondeo to the fully optimized online debut of the Explorer, it is not difficult to see that the contrast between Ford cars before 2021 and after 2021 is very obvious.
Before 2021, Ford Seems to give people a broken can and broken state of existence, the product aging is serious, the brand vitality system is weak, and even many people say that Ford Motor has completely entered the edge of the market, and it is only a matter of time to withdraw from The country.
However, after 2021, Ford Has completely changed, no longer maintaining a sluggish state, but more "alive" than the mainstream brands Volkswagen, Toyota and Nissan. Changan Ford, the release of new cars one after another, new technologies, advanced supporting facilities and competitive guidance prices, these have allowed Ford to quickly win the attention of the market in a short period of time.
After adding Changan Ford, continue to increase Jiangling Ford
In addition to adding stakes on Changan Ford, Ford also put chips on another collaborator, Jiangling Ford, including sharing technology, authorizing trademark use rights, and collaborative development of new products, which also enriched Jiangling Ford's product matrix.
In addition to the already born Collar and Lingyu, another brand new model will be launched, which is based on the mid-size SUV between the compact SUV and the medium and large SUV positioning - Ford Lingrui.
When we first learned about this new model, our first reaction was surprise and surprise, after all, the pre-sale price of the new model was only 148,800 yuan - 188,800 yuan, to know that this is a joint venture medium-sized SUV, the price has been lower than other joint venture brands of the same level of a class, and when further detailed understanding of the product, I understand that even the "diving price" known as Oncovi is not cheap.
Starting from 148,800 yuan, which is the price that can not be achieved after the "diving" of the Oncoway terminal, to guide the price of 209,900 yuan of 552T two-wheel drive elite Onkewei as an example, the current highest decline in the country is only 40,000 yuan, that is to say, the terminal transaction price is about 170,000, compared with the entry-level version of The Lingrui is still more than 20,000 more expensive.
In terms of products, Ford Lingrui also maintains the level of the joint venture medium-sized SUV, and more importantly, it can clearly read the needs of the domestic market, such as its power system is very suitable for consumers, the new car is equipped with a standard 1.5T + wet 7DCT, the maximum power is 170 horsepower, the peak torque is 260 Nm, although the power is not how fast, but 1500prm can produce peak torque of low speed and high torque performance, still able to be able to be competent for any use scenario of the user.
In addition, in other aspects, Ford Lingrui is also deeply in line with the needs of domestic consumers, and there are three points that have to be said.
First, there is a need for space, the large size of the 4630/1935/1706mm and the long wheelbase of 2726mm, coupled with the two-row seat layout, are enough to allow the driver and occupants to experience the passage, the spacious riding experience and the loading capacity of the strong storage capacity.
Second, there are requirements for the sense of science and technology, the design of the double 12.3-inch LCD instrument + central control large screen and the Tencent TAI 4.0 intelligent car machine system can also meet the user's daily interaction experience.
Third, there are requirements for driving safety and intelligence, Lingrui is equipped with Ford's own proud Co-Pilot360 intelligent driving assistance system, which supports ACC adaptive cruise, parallel assist, lane departure warning, lane keeping assistance and active safety, etc., and also has 360-degree panoramic images, one-click automatic parking, Bluetooth key (optional), remote control, mobile phone wireless charging, Carlife/Hicar interconnection and OTA and other functions, and the mainstream configuration is not missing , at the middle level of the same level.
In fact, it is not difficult for us to see from the new product of Lingrui that The cleverness of Ford Motor is that it knows how to balance product profits and sales. In terms of bicycle profits, Lingrui did not give other joint venture medium-sized SUVs such excessive product performance, if I use a word to describe Lingrui's product strength, it may be "enough", enough space, enough power, enough configuration, etc. can grasp a part of the budget is insufficient but can not give up buying a group of consumers who buy a joint venture medium-sized SUV, and at the same time, there is no excessive product force can also alleviate production, supporting costs, and further increase profit margins.
At the same time, the relatively low price of 14.88-188,800 yuan can also make people shine, which is a means of retaining consumers, and I believe that in the future, with these advantages, there will be a place in the mid-size SUV market.