The latest car company's 2021 financial report is released: there are still car companies that make a lot of money under the lack of core?

Recently, some car companies have released the latest 2021 financial report data. As many people imagine, loss is the main theme, but there are still some car companies that are profitable, such as Geely Automobile Group's annual profit of 4.35 billion yuan. Next, Brother Rumble analyzes the success of these car companies and the reasons for their losses.

Geely Automobile

Geely Automobile Holding Group achieved a total revenue of 101.6 billion yuan in 2021, an increase of 10.3% year-on-year, while the net profit reached 4.35 billion yuan and the total cash flow reached 28 billion yuan, a record high. It is worth noting that other revenues such as Geely Automotive's technical services and licensing profits have continued to grow, and licensing revenue has become a new profit growth point. Judging from the main data, in the first half of this year, Geely Automobile's revenue, net profit and sales have maintained growth, and in the context of a sharp decline in the automobile market, such a performance shows that it still maintains its leading advantage, indicating that its operating quality has further improved.

According to public data, Geely Automobile sold a total of 1.328 million units in 2021, winning the sales championship of its own brand passenger cars for five consecutive years, and the "China Star" series became the main force in sales, in addition to achieving a year-on-year increase of nearly 50% in the field of new energy. It can be seen that Geely Automobile has seized a lot of discourse power at the level of electrification and intelligent transformation.

According to the plan, Geely Automobile has set a sales target of 1.65 million units this year, of which Extreme Kr Automobile will undertake the task of selling 70,000 vehicles. It is not difficult to guess that Geely Automobile will make inexhaustible efforts to transform to electrification and intelligence, and As a high-end new energy brand under Geely Automobile, Geely Automobile carries the burden of brand upwards. It is reported that the annual sales target of the Krypton brand in 2025 is to reach 650,000 vehicles.

In order to maintain the brand's market share in the domestic market, Geely Automobile will increase its investment in product research and development. It is understood that in the past five years, Geely has invested a total of 25.6 billion yuan in research and development, and its annual investment in research and development has increased year by year, and the total investment in research and development will increase by 16.1% year-on-year by 2021. In 2022, Geely Automobile will continue to increase R&D investment in new energy products and comprehensively promote the landing of the smart Geely 2025 strategy.

NIO

NIO's operating income for the full year of 2021 was 36.1 billion yuan, an increase of 122.3% year-on-year, and the net loss for the whole year was 4.02 billion yuan, narrowing by 24.3% year-on-year. However, during 2021, NIO delivered a total of 91,429 new vehicles, an increase of 109.1% year-on-year, and the substantial increase in sales is still difficult to make profits positive.

You know, the products currently on sale in Weilai are basically SUV models, and the starting price is also 350,000 yuan, which is higher than many new energy vehicles on the market. In fact, even if the market price is higher, WEILAI's sales gross profit margin for the whole year is only 20.1%, which is much lower than Tesla's 30.6%. Officials said that the main reason for the long-term loss is the large investment in research and development and the development of overseas markets, and it is expected to achieve breakeven in the fourth quarter of next year and achieve profitability in 2024.

It is reported that Weilai spent a total of 4.59 billion yuan on research and development last year, accounting for 12.7% of revenue, while the research and development expenditure in 2020 was only 3.998 billion yuan. It is worth noting that Weilai also has a lot of investment in power exchange technology and power exchange peripheral system.

For NIO, this year should be a year of pressure. First of all, since the beginning of this year, a number of new energy vehicle companies have announced that due to the increase in the price of battery raw materials and the reduction of subsidies, the price of their products will also increase to a certain extent. However, NIO has not yet announced a price increase. In addition, Weilai will have three new models delivered this year, whether it can attract consumers to start is still unknown, but there is no doubt that Weilai will continue to "burn money" this year.

Beiqi Blue Valley

In 2021, the total operating income of Beiqi Blue Valley reached 8.697 billion yuan, an increase of 64.95% year-on-year, but the net loss attributable to the shareholders of the listed company reached 5.244 billion yuan, a decrease of 1.239 billion yuan year-on-year. So far, Beiqi Blue Valley has lost money for the third consecutive year.

In 2018, BAIC Blue Valley won the sales championship of the national new energy market with BAIC EU series and EC series models, and from 2019 onwards, the increase in competitive products, the shift of policy focus, and the low-end product positioning have greatly affected the online ride-hailing market field of Beiqi Blue Valley.

Of course, Beiqi Blue Valley also recognizes the importance of the problem. In 2020, Beiqi Blue Valley launched the main high-end pure electric vehicle brand ARCFOX Jihu, and in-depth cooperation with Huawei to improve the added value of products, the official set a sales target of 12,000 vehicles for Jihu in 2021, but due to the influence of more competitors, Jihu only sold 4993 vehicles last year.

The main reason why Jihu has not received a good market response is that BAIC BJEV itself has little market influence, if the brand can highlight the advantages of people without me and people with my superiority, it is expected to open the C-end consumer market and usher in a market turnaround.

The impact of global lack of core on car companies is very large, even if many car companies have achieved relatively brilliant results in the domestic market, but the difficulties they need to face have not decreased, what kind of way will major car companies take this year to enhance market competitiveness? We might as well look forward to it.