Text/Paula
I believe that everyone has recently paid attention to the price increase of new energy vehicles, due to the rise in raw material prices, the national subsidy slope, from foreign capital to independent brands, have begun to increase prices. Brands such as BYD, Xiaopeng Automobile, and Zero Run have also increased prices to varying degrees from thousands to tens of thousands, and even some models have risen two or three times in a row.
The rise in oil prices is undoubtedly a good news for the sales of new energy vehicles, and many users have begun to think of selling oil vehicles for new energy vehicles, but the price increase of new energy has blocked their pace. As everyone knows, scalpers have already set their sights on this "business opportunity" and taken advantage of the opportunity to make profits.
Scalping orders make an average profit of 3000+, and scalpers are everywhere
With the advent of the price increase boom, there have been many posts on the sale or recycling of new energy vehicles on platforms such as Xiaohongshu and Idle Fish, the vast majority of which are published by scalpers.
According to CCTV financial reports, in the new energy vehicle market, because some car owners predict the rise in the price of new energy vehicles, some car owners will even order more than one new energy vehicle at a time, first lock in price and then sell the order indicators at hand, and the middlemen will earn the difference by recovering these order indicators and then selling them.
Taking Xiaopeng Automobile P5 as an example, the price of the whole series subsidy before the adjustment was 162,700-229,300 yuan, the adjusted price was 17.79-24.29 million yuan, and the whole series rose by 1.32-1.56 million yuan, and some owners ordered the car entry model last year, the price was 162,700 yuan, and now the price is increased by 4,000 to the scalper, and the scalper is then sold to others at a price of 4,000, at which time the person who buys the car gets the car at a price lower than the official 8,000 yuan.
This operation has saved thousands of dollars for users, scalpers have also made money, mutual benefit, why not enjoy it? From the price point of view alone, the owner of the car is indeed saving money, but his own interests have been potentially endangered.
The rights and interests of consumers whose second-hand orders become "used cars" are threatened
In many resale order posts we can see keywords such as "pick up the car immediately" and "full escort", and it is true that picking up the car immediately has a fatal attraction for new energy prospective owners, but this is also a "trap". The most common way to resell orders is to transfer the property, although the contract is signed with the seller, but it is still full of huge risks, when the seller defaults, the difficulty of rights protection can be foreseen.
In addition, a set of procedures down, the new car seconds into a second-hand car, and then want to sell this car, this car in the market has become a third-hand car, the price of sale is bound to be greatly reduced.
Therefore, there are many risks in order to save thousands of pieces, and it is not cost-effective to think about it. In the face of this situation, car companies have already noticed it and have begun to act.
Car companies intervened to stop it
For car companies to resell, scalping not only has a great impact on the price system, but also endangers the rights and interests of car owners, so Tesla and BYD, Ideal, Xiaopeng, etc., which involve more resale orders, have taken corresponding measures to restrict this behavior.
Tesla issued a "non-resale commitment letter", requiring the owner of a cumulative order to purchase multiple Tesla vehicles to promise not to resell to a third party within one year, and the violator paid a penalty of 20% of the vehicle's fare, which is equivalent to a minimum compensation of 60,000 yuan per car.
Xiaopeng Automobile issued an announcement that The purchase channel of Xiaopeng Automobile is unified nationwide and cannot be operated through private online transaction resale. We reserve the right to pursue legal liability from the parties involved. If the consumer has any dispute or damage to his or her rights and interests due to private transactions, Xiaopeng Motors will not be liable. Xiaopeng's orders must be real-name system, before the contract must verify the identity information before entering the delivery link, in addition, when the customer cancels the reservation for personal reasons, the vehicle order will be reintroduced into the unified management, completely eliminating the possibility of second-hand order resale.
According to industry research, the new energy price increase will last for about half a year, so restricting scalping has become a test that car companies must face.
Write at the end:
Raw material price increases, chip shortages, the international situation have made the development of new energy vehicle companies into hellish difficulty, according to the industry professional research, the price increase will last for about half a year, this half year of the new energy industry pattern may change, the price increase will make most companies be impacted, but this is an opportunity for some companies, in the survival of the fittest mechanism, the product force of the model may stand out.