Because of the unstable situation, the price of various commodities soared some time ago, such as the price of crude oil raised many times, and No. 92 gasoline entered the "9 yuan era". This change also affects the automotive sector, Ukraine as an important raw material for new energy batteries nickel production place, after export restrictions, raw material prices soared.
Tesla CEO Musk immediately announced a price increase after complaining about the increase in the cost of new energy vehicles, and the price of many models on sale in the Chinese market was raised by 30,000 yuan. Subsequently, BYD, Ideal and other new energy brands announced price increase news. BYD has raised the price of 39 configurations of 10 models, ranging from 3,000 yuan to 6,000 yuan. Although the ideal car is a range extender hybrid, carrying a small battery, the ideal one price increase across the board is 11,800 yuan.
New energy brands have piled up and raised prices
Also using "a sharp rise in raw material prices" as the caliber of price increases are many new energy brands such as Euler, Weima, Zero Run, lantu and so on. The 2022 Euler Good Cat officially opened the pre-sale on March 1, and the guide price after subsidy was 12.19-15.19 million. According to this point in time, Euler had long expected a surge in raw materials, but now did not give everyone more buffer time, suddenly announced a price increase of 6,000 yuan, but more promotional flavor. The reference property price continues to rise, but the sales volume does not fall, and the new energy vehicle seizes this opportunity to increase the price together, which is also the reason.
On the same day as Euler Good Cat, weima automobile announced the news of price increase, and the price will rise by 7,000-26,000 yuan after subsidies, which is the most brutal price increase among domestic new energy brands. According to the battery capacity, the battery capacity of the Tesla Model Y high-performance version is 78.4 kWh and the price increase is 30,000, and the battery capacity of the founder edition of WM EX6 is 69kwh, which means that the price increase of WM is comparable to Tesla. The reason for the price increase is similar to the previously mentioned brand, which is due to the continuous sharp rise in raw material prices and the tight supply of suppliers.
The people's Wuling and luxury car Ferrari could not bear it
On the night of March 23, SAIC-GM-Wuling released the latest news, because of the continuous sharp rise in upstream raw material prices and other comprehensive factors, the price adjustment of its Wuling Hongguang MINI EV, Wuling Nano EV, Baojun KiWi EV three models, the price increase range of 4,000 yuan - 8,000 yuan. According to the official current information, the price of the "king of sales" Wuling Hongguang MINI EV has been adjusted from the original 28800 yuan to 32880 yuan, an increase of 4000 yuan.
After the storm of this battery raw material rise, the pure electric car represented by the Wuling Hongguang MINI EV basically bid farewell to the 20,000 yuan era, and the price of the naked car of the Hongguang MINI EV top model entered 50,000 yuan. After the launch of this model, it has a sales performance of more than 400,000 single models, which is mainly due to Wuling's excellent cost control and cost performance that surpasses its peers, and makes up for the market gap for short-distance transportation. However, once the price exceeds 50,000, there are more models to choose from at the same price, and the advantages of the Hongguang MINI EV are greatly weakened, can the past brilliant results be maintained in this case?
After Wuling announced the price increase news, Ferrari, the big brother of the luxury car industry, also announced the news of the price increase of its 7 sports cars, the price increase range was between 38,000 and 110,000 yuan, and the specific price increase model covered the entry-level positioning of Ferrari Roma, until the top V12 sports car Ferrari 812 GTS, and the price increase did not involve configuration adjustments. In other words, the car is still the car, just buy the original model at a higher price.
Written in the end: Recently, because Indonesia and other countries announced the increase in nickel production, LME nickel fell 15% to 31380 US dollars / ton, compared with the previous surge to 100,000 US dollars / ton price, nickel operation sentiment fell sharply. The price of battery-grade lithium carbonate has also fallen from the original more than 500,000 yuan / ton to 496,000 yuan / ton, and the price may continue to fall in the short term. However, the chip shortage continues to exist, and car companies have to buy chips at high prices in order to ensure supply, which eventually leads to an increase in vehicle costs. On the whole, because of factors such as imbalance between supply and demand, the price of new energy vehicles is unlikely to decline this year.