MINI was insured 2,005 units in February, up 27.1% year-on-year and 39.3% month-on-month, and 5,306 units were insured from January to February, up 4.5% year-on-year. The MINI basic model sold the best, with 1,037 units, down 10.4% year-on-year and 45% month-on-month; and JCW models with 107 units, up 215% year-on-year and 34% month-on-month.
According to dealers, there is no discount on the current purchase of THE entire series of MINI, JCW models need to be booked in advance, and optional interiors need to be increased.
MINI ranks 5th in the European luxury brand ranking in 2021, ahead of brands such as Land Rover and Porsche. With the acceleration of the pace of MINI electrification, the new energy models introduced in the future will be more in line with the travel needs of Chinese consumers. If you had the budget to buy a MINI, would you consider the Audi A3 and Mercedes A-Class?