The four words "user experience" have become the high-frequency vocabulary of today's car circle, however, in the process of building user-oriented enterprises, some car companies are still reckless, neither able to meet the real needs of users nor get valuable information feedback. In contrast, Auchan's "user economy" is the most impressive, after in-depth insight into user needs, adhere to each new car before the listing of various series of sealing and testing experiments, adhere to the limit on the basis of the pursuit of 0.01 refinement, to provide users with product experience and travel experience beyond the same level.
Just like its Auchan X7 PLUS, in addition to having a comprehensive product strength to meet diversified needs, it also has an unusual new taste, which is like the cup of "clear tea" after eating hot pot, directly to the market to come to the "anti-greasy medicine".
For example, at the power level, subject to home positioning and cost control factors, the performance of most independent brand SUVs is still only at the level of "enough", usually car manufacturers are not likely to put the advanced power unit down to the price point, Auchan X7 PLUS is the sword to take the side, offering the strongest power system at the same price - Blue Whale new generation NE1.5T engine.
Regarding the performance of the blue whale engine "sa" take-off, it can be said that the day.
First of all, the parameters are the best in the same class. Blue Whale's new generation NE 1.5T engine, with a maximum of 188 horsepower, 300 Nm parameters, horizontal comparison will find that the power level of SUV models at the same price range is generally around 150 horses, and what is more, still using a 1.6 naturally aspirated engine, the horsepower parameters of more than 120 horses are only unbearable. In addition, in the test of the Matjiang Proving Ground, the Auchan X7 PLUS equipped with the new generation NE 1.5T engine of Blue Whale achieved excellent results of zero hundred acceleration of 8.23s and hundred zero brake of 38.57m. In contrast, Auchan X7 PLUS can undoubtedly gain the favor of performance controllers.
Second, the economy saves fuel. Double vortex tube and double outlet integrated exhaust manifold perfect partner, the air flow of each cylinder does not interfere with each other, so that the performance of the supercharger is fully utilized, taking into account the torque at low speed and high-speed power output; and then there is the original "AGILE Agile" air diversion type efficient ultra-clean combustion system, which realizes the industry's top 350bar cylinder direct injection pressure and helps burn more fully. At the same time, Blue Whale's new generation NE 1.5T engine is equipped with Blue Whale wet 7DCT transmission, achieving a golden power combination, advanced and reliable, transmission efficiency of up to 94.3%, fuel consumption is 5% lower than 6AT, more economical and fuel-efficient.
Among the 100,000-level SUVs, I am afraid it is difficult to find a power unit with this technical content.
Of course, intelligence is also the core competitiveness of Auchan X7 PLUS to attract passenger flow, and try to stay on the audience's taste buds a little longer with a caring, practical and convenient intelligent experience.
Starting from Auchan X7 PLUS, Auchan Automotive's car-machine chip has officially entered the 8-core era, bringing a smoother and smoother experience, and with the full-scene OnStyle3.0+ intelligent control car machine system, it has achieved a new level in response speed, interactive experience and safety assurance. The high-definition dual screen composed of 12.3-inch LCD screen + 10.25-inch LCD dashboard is played as an atmosphere group member, which is full of intelligent atmosphere.
In addition, unlike the useless technology configurations with gimmicks on the same class, Auchan X7 PLUS is more aware of this, allowing entertainment and practicality to be linked.
Such as Geeker internal and external dual camera face intelligent control system, equipped with internal and external dual camera, go out without a key, just brush the face can identify the opening of the door and start the vehicle; in the step car, the seat memory can be activated through face recognition, automatically adjusted to the owner's exclusive driving mode; driving, its DMS driving fatigue monitoring can be equipped with real-time care to remind the driver of the status, fatigue will also be directed to the nearest parking point, so that the car and the driver have a "see at first sight" friendship.
The addition of the smart watch control car system seems to make the key a complete decoration. Auchan X7 PLUS supports OPPO smartwatch to remotely check vehicle status, remotely control vehicles, turn on air conditioners, unlock car doors and other daily operations. The amount of information is relatively large, but it is a true gospel for the use of cars, and the more details, the more it proves that this is a pure product for users.
Under different environments and needs, the underlying genes of intelligence can change into different forms, such as the "soul dance" advocated by the current market. In this regard, Auchan X7 PLUS brings the same level of unique no wheat K song, no need to hold wheat, voice song, you can sing the whole family, coupled with the car surround sound effect, are matched with an immersive K song atmosphere ratio, to provide young people with a chance to show their voices, more or less will awaken some memories that are not far away...
However, it is not blindly with young people to pursue sensory and spiritual resonance, falling back to the product itself, home pragmatic is also the background color, still in line with the vast majority of people on the SUV "large space" and "high comfort" consensus.
Auchan X7 PLUS has the largest body size of 4730mm, 1870mm, 1720mm in its class, and the ultra-long wheelbase of 2786mm, such a level can already enter the category of mid-size SUVs, Auchan X7 PLUS is obviously more modest. Far beyond the long wheelbase of the same level, bringing 140mm luxury class second row leg space, supplemented by nano-sand leather + Nappa leather two materials stacked "wrap-around" breathing seats, rear flat floor, how to sit is comfortable.
In addition, the flat trunk is flexible and variable, which can expand the large trunk space of 650-1407L, which can meet the three major car scenes of fishing, travel and leisure, so that the trunk is not limited to the space itself, but the companion of the user's interests and hobbies.
This requires car companies to have a deeper analysis of car demand and life, and have a more accurate consideration of car use scenarios.
Countless cases are proving that the products of "circle powder" are always cold and cold on the way to meet the overall needs of users, and obviously, Auchan X7 PLUS is also one of them.
As the first flagship SUV launched by Auchan, since its listing on October 17, 2021, with its advanced and high-value driving experience in terms of performance, intelligence, appearance, space and other aspects, as of March 21, 2022, the cumulative order volume of Auchan X7 PLUS has exceeded 60,000 units, which is enough to prove that it is the "ideal SUV" in the minds of consumers, and Auchan is undoubtedly the biggest winner behind this wave of "X7 PLUS wind".
It can be seen that Auchan X7 PLUS tries to use the product power of "multiple longboards" to make friends with young people to establish a certain close relationship, whether it is to use the K song function in the car to alleviate the emotional anxiety of the hit worker 996, to enjoy the personal music scene, or to consume spiritual calories through the surging power of the blue whale, to find the journey of true self, and try to truly integrate into their life circle with various product details. And hovering between literature and art and dynamics, there are always topics in the diversified product points that can poke at the emotions of the younger generation and burst out a fresh breath.
What cannot be ignored is that Auchan X7 PLUS always has a unique concept and methodology for the ideal appearance of SUVs: based on the ultimate experience for users with a paranoid attitude, with the help of innate advantages of performance, intelligence and home versatility, it has segmented the market and reconstructed the user's inner needs. Coupled with the first-mover advantage occupied by hot sales, the positive cycle of purchase and repurchase has become relatively easy, and the probability will make "continuous circle powder" become a normalized phenomenon.