Now, immediately look for a magnet within 1 meter of you, can you find it?
If your answer is "can't find it," you're wrong, and you have a magnet in your phone. It is not a simple task to let the magnet not affect the normal operation of other components in the mobile phone.
Red Star News reporter found that in addition to the magnets in the mobile phone, many segments have similar products, you usually do not feel their existence, but without them you will soon realize the seriousness of the problem.
The specialized new "little giant" enterprises that the mainland is focusing on cultivating are like invisible "magnets" in the manufacturing industry.
In the official definition, specialization is the abbreviation of specialization, refinement, specialization and novelty. They focus on subdivisions, long in fine production and lean management, in related fields have technical and market advantages, strong innovation ability and novel products, belong to small and fine, small and sharp, small and specialized, most of them are factory-based enterprises, are the best in small and medium-sized enterprises, also known as the "hidden champions" in Chinese factories.
At the beginning of 2022, the "14th Five-Year Plan for the Development of the Digital Economy" issued by the State Council proposed to promote the digital transformation of industry in depth and accelerate the cultivation of a number of "specialized and specialized" small and medium-sized enterprises and manufacturing single champion enterprises. The state-level specialized new enterprises known as "little giants" are the "vanguard" in the specialized special new enterprises, and they are also the "main attackers" to solve the problem of "card neck" in the manufacturing industry. Up to now, the Ministry of Industry and Information Technology has announced three batches of specialized and special new "little giants" lists.
With the gradual clarification of the trend of global industrial digitalization, using data as the source to promote enterprise transformation is the only way for small and medium-sized enterprises to grow into specialized and new enterprises, and it is also the key to the continuous strengthening of specialized and new "small giant" enterprises. The integration of the digital economy and industry will help strengthen the mainland industrial chain, realize the strong chain replenishment chain, and enhance the status of the mainland industry in the global industrial chain.
At the beginning of this year, the China Industrial Internet Research Institute under the Ministry of Industry and Information Technology and Alibaba Group's comprehensive domestic trade B2B platform 1688 signed a "specialized special new" enterprise service framework cooperation agreement, the two sides will set up exclusive service packages for "specialized special new" small and medium-sized enterprises in digital transformation, market expansion, brand cultivation, e-commerce operations, online marketing and other aspects, to help enterprises improve their innovation capabilities and competitiveness.
Specialized special new is the invisible "magnet" of the manufacturing industry
E-commerce allows the high-quality supply of "Little Giant" to dock with advanced buyers
NdFeB magnets are rare earth magnets and are one of the most magnetically energetic substances.
As Jinkun New Material (838939. NEEQ) actual controller, general manager, Chen Liang and NdFeB have been dealing with each other for nearly 20 years.
"Magnets are used where the mobile phone emits sound, and some functional components are also used, such as the lifting camera of some mobile phones, and the folding screen mobile phone also relies on magnets to control the tension and suction of the flip cover." Chen Liang told Red Star News.
"Magnets have magnetic fields, and if they are not well designed, they can lead to black screens, bad signals, and blurred calls when put into consumer electronics." We solve it better in this regard, so that it does not affect other components, so now some customers will directly find us when making products. Chen Liang said.
Jinkun New Materials Co., Ltd. is committed to the research and development of various high-strength, precision and special-shaped strong magnets, and is a high-tech enterprise integrating R&D, production, assembly and marketing. Its high-quality magnetic products are currently widely used in medical, communications, new energy vehicles, military and national defense and other fields, and have a high reputation in the industry. Brands such as Samsung, Huawei, OPPO and vivo are all customers of Jinkun New Materials. In November 2020, Jinkun New Materials was included in the list of the second batch of specialized new "little giant" enterprises announced by the Ministry of Industry and Information Technology.
The picture shows a machine that automatically sorts magnets, provided by the respondents
As a magnet R&D manufacturer specializing in the field of consumer electronics, Chen Liang has gradually expanded the market by relying on customer reputation and become a "bellwether" in this segment.
Chen Liang ran most of the exhibitions in Shenzhen, Guangzhou and other places in his early years, so his customers were also concentrated in Guangdong. But Chen Liang's vision is not limited to Guangdong, he believes that e-commerce is the future trend, through this channel to usher in customers from all over the world.
At present, 1688 has become one of the order channels of Jinkun New Material. From August 2021, Jinkun New Materials no longer let salesmen take care of the business on the 1688 platform, but let employees be responsible for full-time.
Red Star News reporter learned that 1688, as a national B2B e-commerce platform, has gathered many high-quality buyers, especially from Taobao, Tmall, Douyin, Kuaishou, Xiaohongshu and other emerging e-commerce fields, these buyers have a very large demand for high-quality factories and advanced Chinese products. In the past, it was difficult for emerging buyers to find high-quality supply factories before they touched the net, and after settling in 1688, it opened up the market space.
SMEs face challenges, experts: digital transformation is an inevitable choice
In order to support the development of specialized and specialized new small and medium-sized enterprises, the Ministry of Industry and Information Technology has established a gradient cultivation system for innovative small and medium-sized enterprises, specialized special new small and medium-sized enterprises, specialized special new "small giant" enterprises, manufacturing single champion enterprises, and industrial pilot enterprises.
At present, the Ministry of Industry and Information Technology has cultivated 4762 "specialized, special new small giant" enterprises in three batches, which are mainly concentrated in the fields of new generation information technology, high-end equipment manufacturing, new energy, new materials, biomedicine and other high-end industries.
Lu Jun, dean of Lingnan College of Sun Yat-sen University, told Red Star News: "The development of 'specialization and special newness' is to solve the problem of 'card neck'. In the past two years, foreign countries have adopted some restrictive measures on China's high-tech industry, which has made us truly appreciate the importance of 'specialization and special innovation'. ”
Jinkun New Material's product display, screenshot from its official website
According to Xu Xiaolan, vice minister of the Ministry of Industry and Information Technology, from the perspective of "specialized and special new small giant" enterprises, more than 50% of the R & D investment is more than 10 million yuan, more than 60% of the small giant enterprises belong to the industrial base field, more than 70% of the deep ploughing industry for more than 10 years, more than 80% rank first in the provincial market segment, and a number of enterprises that "fill in the shortcomings" and "fill in the gaps" have emerged, which has become an important supporting force for the construction of a manufacturing power.
The "14th Five-Year Plan" to promote the development of small and medium-sized enterprises clearly states that by 2025, through the "double creation" of small and medium-sized enterprises, 1 million innovative small and medium-sized enterprises will be incubated, 100,000 provincial "specialized and special new" small and medium-sized enterprises, 10,000 specialized and special new "small giant" enterprises, and 1,000 manufacturing single champion enterprises will be gradually built, and a gradient cultivation system of "one million thousand" high-quality small and medium-sized enterprises will be gradually built.
With the current data, there is still a long way to go from this goal. It is worth mentioning that digitalization will accelerate the realization of this goal. Digital transformation and upgrading has become the only way for small and medium-sized enterprises to move towards "specialization and innovation".
He Qiang, member of the National Committee of the Chinese People's Political Consultative Conference and professor of the School of Finance of the Central University of Finance and Economics, said: "Digital transformation is conducive to reducing costs, improving efficiency, accelerating transformation and upgrading of small and medium-sized enterprises, effectively enhancing the anti-risk ability of enterprises, and enhancing the core competitiveness of enterprises. At present, accelerating digital transformation has become an inevitable choice for small and medium-sized enterprises to get rid of difficulties and adapt to the environment for development. ”。
He Qiang believes that although most small and medium-sized enterprises have realized the importance of digital upgrading and transformation, because of their own difficulties and challenges, the speed, intensity and depth of transformation are far lower than those of large enterprises.
Wang Peng, associate professor of Chinese Min University, said to Red Star News for example that the biggest problem of small and medium-sized enterprises is the difficulty of funds, after digital transformation, production and operation will be reflected through data, including capital flow, market value growth potential can be monitored in real time, which provides support for their future financing or credit.
The government supports the continuous policies to accelerate the digital upgrading of specialized new enterprises
In order to support the upgrading of enterprises and solve the problems of enterprises, the government's support policies for specialized and specialized new enterprises are constantly strengthening, and efforts have been made at both the central and local levels.
At the two sessions that just ended this year, "specialized and specialized" has once again become a hot word repeatedly mentioned, and for the first time it has been written into the "government work report" -- "focusing on cultivating 'specialized, specialized, and new' enterprises, and giving strong support in terms of funds, talents, and incubation platform construction."
List of financial support policies, according to citic securities research report
The Red Star News reporter noted that in addition to the policy, financial institutions and platform-based enterprises have also extended a "helping hand" to "specialized and specialized" enterprises.
In the field of financing, according to the Central Broadcasting Network, many domestic financial institutions are now taking the "green financial comprehensive service" that integrates "industry + finance" as the starting point to solve the financing problems of "specialized and specialized" enterprises.
Digital technology platform enterprises have also given preferential treatment to "specialized and specialized" enterprises.
Taking the 1688 platform as an example, it relies on its own advantages in technology, talents, networks and services, aggregates the large-scale procurement needs of advanced buyers, builds and designs a mental trading scenario such as "find a factory on 1688", and connects the high-quality supply and head production capacity of specialized new factories to buyers, accelerates the digital "chemical reaction" between buyers and sellers, and better provides digital services for small and medium-sized enterprises.
At the beginning of 2022, the China Industrial Internet Research Institute signed a "specialized and special new" enterprise service framework cooperation agreement with 1688. Based on the agreement, the two sides will further integrate various resources, superimpose the industrial research of the China Industrial Internet Research Institute, enterprise digital transformation services, big data monitoring and 1688's advantages in technology, talent, network and services, and finally achieve the effect of "1+1>2", better provide public services for small and medium-sized enterprises, and achieve high-quality development.
Zhang Xiaotong, chief engineer of the China Industrial Internet Research Institute, said that it is necessary to do a good job in the service of "specialized and specialized" small and medium-sized enterprises from the strategic height of supporting the high-quality development of the manufacturing industry, building a new development pattern, and helping common prosperity.
At present, nearly 500 specialized new "little giant" enterprises have settled in 1688. These "little giant" companies have a common label on their 1688 platform homepage - "National Specialized New Enterprise".
Red Star News learned that this type of label belongs to the small yellow label, compared with the ordinary label, the click guidance effect of the small yellow label is better. After the launch of the relevant labels on the 1688 platform, the probability of clicking and pulling of enterprises rose by more than 10%.
APP screenshots
In addition, nearly 2,000 provincial-level specialized new enterprises have settled on the 1688 platform. In the national specialized special new enterprise echelon cultivation plan, it is also proposed to cultivate 1,000 "single champion" enterprises, and nearly 70 of the "single champion" enterprises that have been identified have settled on the 1688 platform.
"Now the market has formed a factory on the 1688 industry mentality, but many buyers do not know the concept of 'specialized special new', in order to recommend high-quality specialized new factories to buyers, we will 'mark' these factories, increase the recognition and traffic of factories, so that high-quality supply has more opportunities to better show buyers." Cai Tianyu, the project leader of the "specialization and special new" project of the 1688 platform, said that the supply strategy of 1688 is developing in the direction of "from more to better", and the "special special new" enterprise represents the direction of "good".
Huibo Medical (838460. NEEQ) is one of the nearly 500 "Little Giants" on the 1688 platform.
Li Jingyuan, general manager of Huibo Medical, told Red Star News: "E-commerce channels have been insisting on doing, like our 'specialized special new' enterprises are many manufacturing enterprises, we have our own factories, considering the popularity of the 1688 platform and the number of customers, we will definitely want to do such channels." ”
According to Zhang Jing, the person in charge of the 1688 platform business of Huibo Medical, from about November and December 2021, the company became a "super factory" member of 1688, and then the transaction volume from the 1688 platform rose from hundreds of thousands to millions every month.
Li Jingyuan said that the digital system of Huibo Medical has been completed, including intelligent declaration of digital system, intelligent inspection, etc., "In terms of hardware, we are iterating one after another. ”
"Every business I know is making this adjustment (pointing to digital transformation). For us, the traditional factory uses a lot of labor, the cost is relatively high, and in terms of work efficiency and stability of product quality, manual operation is not better than digital production. Li Jingyuan told Red Star News reporters.
The picture is provided by Huibo Medical
Similarly, Jinkun New Materials has also transformed in the direction of a digital factory, and has now realized the digitalization of production. Chen Liang said that the factory equipment is equipped with detection sensors and "cloud", which can accurately understand the information of each device.
"Digitalization has indeed brought changes to the factory, it will be more precise and timely, our capacity and output will be clearer, our delivery time will be more accurate, and our response speed will become more timely." Chen Liang told Red Star News.
In the process of interviewing, Red Star News found that with the support of many parties, more and more "specialized new small giants" enterprises began to transform from traditional factories to digital factories.
A common challenge in achieving digitalization: a shortage of talent
On the road of digital transformation, specialized new enterprises also have a common problem - talent.
Cai Tianyu has come into contact with many specialized and new enterprises in his work, "these enterprises are factories, most of them do not want to digitally transform, but there is no talent to do this." These companies have strong R&D capabilities, but they are very unfamiliar with digital transformation, and they all know how to embrace digitalization, but they don't know how to embrace digitalization. Factories in first-tier cities may be able to recruit people, but most of the factories are distributed in second- and third-tier cities, especially lacking digital and e-commerce talents. ”
Taking Jinkun New Material as an example, there is now only one person full-time responsible for the sales channels of the 1688 platform, Chen Liang wants to build a complete e-commerce team to deepen the 1688 platform, but found that the talent problem is more difficult to solve.
Chen Liang introduced: "In fact, we are not worried about the market, but we are more worried about the difficulties in talent. For example, if our business is to be big, entrepreneurial people like us may not be able to adapt. ”
Li Jingyuan also told the Red Star News reporter that the state's support for specialized and special new enterprises is very strong, and now it is facing a relatively large problem or the problem of talents, especially technical talents and operation talents, "Everyone knows that the development of enterprises is to be led by core technologies, so the competition between enterprises is relatively fierce." ”
Red Star News noted that in some provinces and municipalities, there are relevant government departments that hold special job fairs for specialized new enterprises.
For example, according to the Lanzhou Evening News, the Gansu Provincial "Specialized, Special and New" small and medium-sized enterprises special talent recruitment fair was successfully held recently, providing a total of 3800 jobs, the number of participants reached 1800 person-times, and 421 people initially reached employment intentions.
Like Huibo Medical's choice is the way to "go out", Li Jingyuan said, now they have established operation centers in Beijing and Zhengzhou, hoping to absorb excellent talents to drive the development of enterprises, and will also cooperate with universities, research institutes and so on.
In the "Specialized Special new" enterprise service plan released by 1688, it is mentioned that in the next three years, 600 skills and management training and 800 expert counseling services will be carried out for the "specialized special new" small and medium-sized enterprises, and at the same time, 80 production areas will be linked to carry out targeted support, and finally provide quality services for 10,000 "specialized special new" small and medium-sized enterprises.
"For a large number of specialized new enterprises, as long as there is capital, talents and related technologies, the government or large enterprises can provide them with more empowerment, which means that they all have the opportunity to transform into intelligent factories and unmanned chemical factories." Wang Peng said.
Red Star News reporter Shen Mengyun
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