At the time of the recent release of the Honor Magic4 series of mobile phone products, Honor CEO Zhao Ming responded to the iPhone's unique problem. Zhao Ming said: "We have seen that after the release of the iPhone 13, China's high-end mobile phone market has changed from two levels to one level, and the rise of domestic high-end flagship machines is urgently needed. iPhone in the Chinese market has also carried out a dimensionality reduction blow, we not only in the experience, performance, photography and many other aspects of the benchmark iPhone, in terms of price more want to let everyone feel the glory to win the high-end user support determination and efforts, so that everyone in the choice of glory Magic4 series there is no obstacle. ”
Capture consumer pain points
"Honor insists on being the terminator of consumer pain points, and we hope to continue to break the ceiling of technology through hard work, and lead the development of smart phones like iPhones and Huawei." Zhao Ming thought that Glory had done two pain point Terminator things when releasing Glory Magic4.
One is to solve the problem of how to take a satisfactory photo while recording a video on your phone.
When recording videos on mobile phones, the function of taking pictures is supported, but this kind of photo is more of a crawling function. "Ordinary recording is equivalent to the extraction of a single frame of video, and the pixels of the picture taken in the general recording are between 500K and 600K." Zhao Ming said, "Normal photography is actually a multi-frame synthesis, the pixel of a photo is about 6M, and there is a 10-fold difference in sharpness between the two." ”
In view of this pain point, Glory has adjusted the function of recording and shooting, and made a dual-channel computational photography of video recording and photography, so that the effect of recording and shooting is the same as that of normal photography.
Another pain point is the problem of improving the sound leakage of the call.
The development of smart phones to today, the problem of sound leakage is a stubborn disease of the industry, and any of the latest smart phones launched on the market today has the problem of sound leakage during calls. The microphone is on top of the smartphone, and it gets narrower and narrower, and the soundstage of the phone's calls drifts from the top to the surroundings. Zhao Ming said that in the Honor Magic4, a private call function was added, and when this mode is turned on, it can suppress and block the information that spreads around, and the sound is transmitted in a directional manner. This technology is not realized through screen sound, but uses dual-unit collaborative sound to gather sound so that only you can hear it. "We even make noises that we can't hear them even if you're around." Zhao Ming said.
Start with screens and images to improve user experience
A good mobile phone, the user's sense of experience is certainly very good. At the beginning, Huawei made a lot of efforts in the sense of experience in order to catch up with the iPhone. For example, operating system, camera function, game function, business function, etc., there are very detailed research and development experience indicators, especially on the flagship machine, because only in terms of user experience is done well enough to support the high price of the flagship machine.
Glory hopes to reproduce this path, especially in the image ability, Glory is "bloody".
So at this conference, Honor started from the screen used, using LTPO's Honor Magic4 to achieve a four-curved screen without horns, 1920HZ high-frequency PWM eye protection, full-time HDR, MEMC (motion compensation, increasing 30 frames per second to 60 frames per second, solving the problem of motion video de-shadowing), 1-120HZ dynamic adaptive refresh rate, which makes Honor do not have the way to do it.
LTPO screen benchmark iPhone adaptive dynamic refresh rate, this adaptive many manufacturers can do, the technology is leaner is with the different stroke speed, LTPO screen refresh frequency matching degree of how accurate, that is, "casual" is not good or not affect the sense of experience. The iPhone13 excels in this regard, and the honor value is comparable.
In terms of image power, when the last honor released the honor magic3, the image engine - HONOR Image Engine was released synchronously, which has two major systems, the information acquisition system and the computational photography platform, and the mirror group of the information acquisition system has been upgraded in the Magic4 series, from sensors, lenses, modules to a comprehensive evolution, while also upgrading the algorithm system, introducing an AI portrait engine and color engine. The Magic4 Pro uses a 50MP wide-angle camera, a 50-megapixel ultra-wide-angle macro camera, and a 64-megapixel periscope telephoto camera. 8*8dTOF and Flicker sensors.
Honor has introduced computational photography technology into mobile phones, using multi-main camera fusion computational photography to support full-focal length HD images, from 0.5 times to 100 times, especially from 0. 6 to 1 times, the sharpness of the central area can be increased by up to 65%, the main camera and wide-angle lens are integrated, and the integration of the wide-angle and center lens from 2x to 3 times can increase the sharpness of the central area by 160%. "Giving full play to the computational photography ability of optics is also the future development direction of mobile phone photography." Zhao Ming said.
Portrait photography is a major appeal of mobile phone photography, of which lighting is very critical. In order to find the effect of different light sources, Honor has created a multi-functional light field acquisition platform. Honor uses 116 LED light sources and 4K ultra-high-speed cameras to achieve 360-degree portrait lighting effects, simulate various situations such as natural side light, backlight, and low light, collect 144 portrait pictures per second, combine deep learning technology, and provide massive data support for portraits into paintings, which gives the AI portrait engine a huge learning knowledge base, which can simulate portrait photography master photos.
The unipolarization of the iPhone in the mobile phone market is both a stimulus and a spur for Chinese mobile phone companies. Zhao Ming once set a goal for glory to impact the high-end market. "We want to do it in the way of Honor Can do, and the glory products that everyone will see in the future will be innovative and leading works."