On March 22, the King Kong Cannon, which was positioned as a fashionable commercial pickup truck by Great Wall Motors, was officially launched. The new car has two kinds of gasoline and diesel power, two-wheel drive, four-wheel drive and many different versions, the price range of gasoline models is 88,800-116,800 yuan, and the price range of diesel models is 95,800-123,800 yuan.
For Great Wall Motors, the Great Wall Cannon is a very successful category innovation. In the vast variety of products in the Chinese market, it is difficult to find a competitor of the Great Wall Gun. At the beginning of the listing of the Great Wall Gun, it was generally believed that the Great Wall Gun was an "earthy" product. But most people underestimate the huge potential of this "earthy" segment.
It is necessary to balance small business and life, which is the real life in China's third- and fourth-tier cities. Of course, the Great Wall Cannon is also planning to enter first- and second-tier cities. Great Wall Pickup also joined hands with the China Automobile Association, the Passenger Transport Association and various pickup truck friends to jointly promote the introduction of new standards for pickup trucks, prepare for the establishment of the pickup truck association, and promote the lifting of the ban on pickup truck policies. According to statistics, at present, more than 70% of the cities in the country have relaxed the restrictions on pickup trucks entering the city.
01
The comfort of a middle-aged man
As a diamond gun positioned in a fashionable commercial pickup, it was first distinguished from other versions in terms of shape design. The thick and polished grille frame is a very conspicuous sign. With that rough headlight, there is indeed some wildness in the big American pickup truck. So from the design, it can be seen that for young consumers generally like to blacken the treatment, this chrome plating is for middle-aged men with families.
And from the naming of these five body colors, dream blue, worry-free white, bold black, enterprising gray, struggle brown, each is a middle-aged man's chicken soup.
In terms of interior, Great Wall Motors still focuses on the sense of scientific and technological intelligence as always. High-definition LCD dual suspension screen with intelligent voice control, in addition to FOTA online upgrade function also allows every user to participate in the process of product iteration and evolution.
02
Pulling goods is a small expert
King Kong Cannon has a choice of three kinds of containers: TEUs, long boxes and flat bottoms, and the long box model has a 1.82-meter oversized cargo box. The design of low cargo platforms and cargo box lighting is also very intimate. The 11.9-meter turning diameter makes the Diamond Gun more flexible in terms of steering and U-turning.
In terms of power, the King Kong gun is equipped with a power combination of 2.0T+6MT, the GW4C20B gasoline engine is mature and reliable, the peak torque is 360N·m, and the high-power version of the GW4D20M diesel engine has a peak torque of 400N·m. This mature power system has been tested by the market for a long time, and the usual pull goods are also leather-resistant.
Overall, the Great Wall Pickup truck is a product that cuts into the market segment accurately. At the same time, it integrates the elements that Great Wall Motor Group is good at. The anti-construction of pickup trucks, the comfort of passenger cars and the technological system. This is also the key to its ability to continue to increase profits and revenue for the Great Wall.