Text / Zilan
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The new generation of Mondeo has finally arrived: 4 models, pre-priced at 15.98-21.98 million yuan.
Witnessing the ups and downs of Ford and Changan Ford in the Chinese market, at the time of Ford's great transformation of the Chinese market, stopping the decline and rebounding, even without the Fox that made a great contribution to Ford's impact on millions of vehicles in the Chinese market, it cannot be without the figure of Mondeo.
The cute screen name of Mondieu (Mondeo) is the memory of many people in the past decade or so, not that the car is a hot seller, but that it is a representative model engraved with Ford reprints. From the first generation of square shapes to the second generation of victory and strong attack to the later third and fourth generations of Aston Martin faces, today's new generation should be counted as the fifth generation.
At this time, Ford, Changan Ford and the Chinese auto market have undergone tremendous changes, and the B-class car market where Mondeo is located is no longer the world of North and South Volkswagen Mapa, Japanese three-fist Yakaili and American brothers Buick Regal and LaCrosse. After encountering the difficulties of the Chinese market, Ford has decided to take a more Chinese road, and in the past two or three years, new products including Mustang electric vehicles, EVOS, Ruiji, Explorer and so on have made people see the complete changes in Ford's Sinicization.
Changan Ford EVOS
As a heavyweight family mid-level car engraved with the memory of the Chinese auto market, the new generation of Mondeo was launched at this time, no matter from which point of view, it is a performance of Changan Ford's restart, and it is the best reference for us to dissect Changan Ford and Ford China.
Congratulations to Changan Ford, the new generation of Mondeo shows that Changan Ford is pragmatic and attacking, does not want to be high and low, and the price and product strength match very well.
First, the price is very reasonable and pragmatic. First of all, the fuel vehicle market is deteriorating, under the impact of new energy and Cost-effective products of Chinese brands, the framework dominated by the north-south Volkswagen, the Japanese three fists and the American Buick brothers in the past has long been in tatters.
Mainstream B-class cars used to have an entry price of about 180,000 yuan, such as Magotan, Passat, Camry, and Accord, although they are still insisting, but the overall market size of this level is only a few of their most mainstream models can still be hard to support.
So will the new generation of Mondeo keep up with them and sell them for 17/180,000 yuan? NO！ Changan Fu specified a very reasonable and pragmatic price, the entry price is 159,800 yuan, and the whole system is equipped with 2.0T+8AT as standard. If you look at the power, configuration and other matching of the four cars, you will like this pragmatism.
Turning over history, B-class cars are rarely so priced, of course, last year's evolution into a crossover Citroën Versailles C5X listing will set the entry price at 143,700 yuan, it is all 1.6T, which is no longer a B-class car in the full sense.
The new generation of Mondeo top-equipped EcoBoost245ST-Line is priced at 219,800 yuan, and the entry price of the 2.0T entry for Magotan on sale is 219,900 yuan, and the top match is 309,900 yuan.
Second, the product force is bright enough. Saying that a product is cost-effective and worth buying, it must be that the matching of the product and the selling price meets the expectations of consumers, that is to say, spending the same money can buy something with a more valuable proportion.
New generation Mondeo ST-Line (top-of-the-line)
The new generation of Mondeo 4 models are equipped with 2.0T+8AT standard, and the entry-level model is the EcoBoost245 fashion model, with a pre-price of 159,800 yuan.
Don't say that the power combination of the B-class car market does not have such a price, that is, looking at all the products of the joint venture brand, I am afraid there is none. It is the only model in the 150,000-yuan joint venture brand equipped with the 2.0T+8AT golden power combination. What's more, the price of some Chinese brand 2.0T SUV products has reached or even exceeded 160,000 yuan.
It can be said that to buy a large car with a joint venture brand power of 2.0T priced at 160,000 yuan or 170,000 yuan, the new generation of Mondeo is a good choice.
Inheriting Ford's high-performance DNA, the new generation of Mondeo is equipped with a 2.0T+8AT gold powertrain, allowing users to enjoy the driving experience of the combustion engine with strong performance.
This power is ford's fourth-generation Ecoboost 2.0T engine, rated at 175kW and with a peak torque of 376N·m. Matching the upgraded 8AT gearbox, the denser gear ratio setting brings a rapid shift response in milliseconds, accelerating 0-100km/h by 6.5 seconds.
How's that, thick enough, right?
In fact, the first batch of ruiji cars listed in the past few years are equipped with four-wheel drive as standard, and the price is pulled down, and the price of the product is also very thick.
The third is to design a young configuration that is smart enough. Ford products have been criticized for "simple interior" for a long time, because The Ford product system pays more attention to the chassis and power driving experience, and is not so concerned about the visual. But as Ford relaunches, we see that the design of the products put into China has changed greatly, as can be seen from products such as Ruiji and EVOS.
The new generation of Mondeo is also a completely new design, completely abandoning the past. The body size is 4935mm long, 1875mm wide, 1500mm high, wheelbase 2945mm, using Ford's "potential energy aesthetics" new family design language, the posture is forward- leaning, the lines are sharp, young and agile, and there is no lack of fortitude, a little coupe flavor, good drop wind resistance 0.293Cd.
The interior control is more suitable for Ford's bold oversized screen design, 1.1-meter ultra-wide area HD giant screen, 12.3-inch full-color digital LCD dashboard and 27-inch large-size true 4K central control screen. The 12.3-inch full-color digital LCD instrument cluster integrates AR navigation, entertainment, road condition mode and other functions, and the complex information is clear at a glance. The 27-inch central control screen supports Ford's industry-first "joint driving fun" function, which can be switched freely through split screen and full screen.
As for smart configurations, the new generation of Mondeo is equipped with Ford's next-generation Co-Pilot360 Intelligent Driving Assistance System, equipped with 23 sensor configurations, which can achieve up to 18 intelligent driving assistance configurations, including Ford's world's first L2-level active driver assistance function , BlueCruise Active Driving Assistance Function, which easily realizes "quasi-automatic assisted driving" on specific sections of highways and urban expressways.
Ford has indeed become very grounded, very Chinese... And all of this is based on the huge changes in China's auto market, the disintegrating structure of the past car market, which has been forced to make adaptive changes under the impact of consumption upgrades and surging new energy vehicles.
The "Sinicization" efforts of Ford and Changan Ford have indeed not stopped at words...