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The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?

When Changan Ford developed smoothly in the Chinese market, Mondeo is a hot joint venture B-class car that can "break the wrist" with the Volkswagen Passat, and the price is enough to illustrate this, for example, in 2018, the price of Mondeo was 17.98-27.98 million yuan, when the Passat was 18.99-30.39 million yuan, the overall performance of the two models was between Bozhong, but with the increasing decline of Changan Ford in the Chinese market, the original best-selling Fox, Forres, The market share occupied by models such as Yihu and Mondeo continues to lose, Changan Ford has no longer the courage of the past, consumers seem to automatically "filter" out ford cars when buying a car, among the joint venture brands, only German cars and Japanese cars account for a larger market share, and other brands in the American car except SAIC-GM have greater ups and downs. In order to preserve the Chinese market, today's Changan Ford has to lower its posture and begin to take the cost-effective route.

The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?
The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?

Today we will talk about the new Ford Mondeo, which will be officially launched in April, with a pre-price of 159,800-21.98 million yuan. In general, the pre-sale price is not higher than the official price, and the official price is either lower than the pre-sale price or the same as the pre-sale price. What is the starting price of the new Mondeo of less than 160,000 yuan in the joint venture B-class car? Let's take a look at the main cost-effective Korean cars, Sonata and K5 are from 161,800 yuan, the starting price is more than 160,000 yuan, and the new Mondeo is less than 160,000 yuan, which is enough to prove that Changan Ford's desire to survive is too strong, in order to preserve the Chinese market, it has to put Mondeo in a very low price range to enhance its competitiveness.

The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?
The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?

What kind of motivation will the $161,800 Sonata and K5 give you? They are all 1.5T engine + 7-speed dry dual-clutch transmission powertrain, and the pre-sale of 159,800 yuan Ford Mondeo is equipped with a 2.0T + 8AT powertrain, this 2.0T engine is still a high-power version, the maximum power is 238 horsepower, the maximum torque is 376 Nm, the power output is very abundant, add the No. 92 car can be. Ford's 8AT gearbox downshift speed is decent, the upshift is sometimes not very active, the disadvantage is to reduce the transmission efficiency, the advantage is to improve the smoothness of the shift, even in the stop-and-go congestion section, this 8AT gearbox did not appear to be frustrated and creative, its smoothness is commendable. At present, the official has not yet announced the acceleration time of this car of 0-100km/h, but we have tested its acceleration ability in advance, and the average test is 7.5 seconds to break through 100, and the power performance is still very good. In the brake test, Mondeo's results were not ideal, with a braking distance of 41 meters at 100-0km/h, and there was still a lot of room for improvement.

The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?
The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?

Mondeo's standard models offer an 8-inch dashboard and a 13.2-inch central control screen, and the seat material is still fabric, which is not advanced. The rest of the models are 12.3-inch LCD dashboards and 27-inch central control screens, which are very technological. It also adopts a knob-type gear shift mechanism, the storage compartment on the right side of the mechanism can be used to put the mobile phone, the medium and high-end models are also equipped with mobile phone wireless charging function, the storage capacity of the front row platform is good, in addition to the two cup holders, there is also a huge storage compartment, the depth of the storage compartment is also considerable, can accommodate many items, and the cup holder and storage compartment are equipped with a visor, which enhances the neatness and beauty of the interior.

The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?
The desire to survive is too strong, in order to preserve the Chinese market, the new Ford Mondeo only sells 160,000?

Thanks to the new Mondeo's 4935*1875*1500mm length, width and height and 2945mm wheelbase, its rear space is very spacious, the rear platform is not high, and the riding comfort is still very good. The rear seats can also be reclined forward, increasing the load capacity of the trunk.

On the whole, the product strength of the new Mondeo is at the upstream level in the joint venture B-class car, the price is not expensive, and although there are some defects now, it should be adjusted after the official mass production version of the model is listed. For Changan Ford, Mondeo shoulders the important mission of reviving the brand, and is a model that only allows success and does not fail. So, what do you think about the new Mondeo?

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