Different national conditions create different car culture, in today's domestic market, joint venture SUV models are still the first choice for domestic consumers when buying a car. As a result, major joint venture car companies have launched their own products. Ford, which has been committed to the SUV market in China, is no exception, and has launched Ford Sharp, Explorer and EVOS, etc., which have a good reversal in their respective market segments.
However, in the mid-size car market, Ford is slightly inferior. Among them, Mondeo is a typical case, due to years of non-replacement, backward product strength, poor marketing methods, and gradually forgotten by consumers in China. Last month, Ford officially debuted the new generation of Mondeo, and recently officially released its pre-price, the price range of 159,800-21.98 million yuan. So, for young consumers, what are the advantages of the new Mondeo? The old rules, you may wish to follow the footsteps of the buyer to find out.
In terms of appearance, the new Mondeo adopts the family design style of "potential energy aesthetics", compared with the calm and atmospheric appearance of the previous models, the new car creates a strong sports atmosphere that is more in line with the appetite of contemporary young people.
The design of the split LED headlight group on both sides is inspired by the Ford EVOS, and the unique shape of the through-line light strip widens the visual width of the front face of the vehicle. The large-size polygonal grille matrix element design makes the entire front face appear exquisite, and the recognition is instantly improved by several grades.
On the side of the body, the most eye-catching thing is the slipback design, the C-pillar and the rear of the car are very smooth, so the design creates a "front low back upturned" body posture. The sharp and sleek waistline, which runs from the front fenders to the rear door, shows the strength characteristic of the B-Class.
The new generation of Mondeo has a length, width and height of 4935/1875/1500mm, and the wheelbase part is 2945mm, which is a significant increase in overall size compared to the old model. Among them, the wheelbase part is not inferior to the BMW 3 Series and Audi A4 after the domestic lengthening. After all, in the context of the mainland's "special" national conditions, long-wheelbase models are still an important factor in everyone's car purchase measurement.
The tail light group echoes with the headlights, and the interior of the light group allows everyone to find the shadow of the Ford Mustang through a similar "bar-like" element processing, and the tail light is lit to bring a very impactful visual feeling. In addition, decorative exhaust pipes and rear diffusers have been added to the lower rear surround, so that the rear movement atmosphere of the car is quite in place.
Sitting in the new generation of Mondeo, you can find that its interior design has ushered in earth-shaking changes, the center console is equipped with a 12.3-inch LCD instrument + 27-inch Dalian screen, and the two screens form a huge screen of more than 1 meter in length. Not only does it quickly improve the sense of science and technology of the whole vehicle by several grades, but also has a super visual impact.
In addition, the central control screen has built-in Baidu artificial intelligence technology and SYNC+2.0 system, which can provide voice control, gesture control, facial recognition functions and other functions. It is worth mentioning that the giant screen Mu also supports the split-screen operation, the passenger seat collection system comes with the network audio-visual resources, put the new energy vehicle on the fuel version of the model, the new forces of car manufacturing also tears.
Everywhere the skin can touch it is covered with a large area of soft materials, and the two-color matching seat part creates a more avant-garde and sporty design atmosphere.
In terms of power, which has attracted much attention, the new Mondeo series is equipped with a powertrain of 2.0T engine +8AT as standard, with a maximum power of 238 horsepower and a peak torque of 354 Nm. Compared to the old model, the latest model has 31 horsepower, but it still needs to add 92 gasoline to feed.
As a veteran of the B-class sedan market, Mondeo's reputation in the market has always been remarkable, but the competitors in the domestic market will still be Honda Accord and Toyota Camry, which have made their sales rise steadily with reliable quality and excellent quality. If Mondeo wants to return to the top, it is inevitable that he will have to wrench his wrist with these two models.
With its outstanding design, high-tech car and machine system, and abundant powertrain, the new generation of Mondeo really meets the appetite of many consumers. At present, the latest pre-price is 15.98-219,800 yuan, and if you can give more cash concessions in the future, I believe there will be different responses.