The sharp blade out of the sheath shows the sharp edge, Changan Ford spent nearly 10 years to polish the new generation of Mondeo, with a bright data to prove that years of efforts have not been in vain. Since the debut of the new car at the beginning of this year, the order volume has exceeded 5,000, and it has not yet been officially listed to show the potential of explosive models and its strength is strong.
On March 18, Changan Ford's new generation of Mondeo also brought a surprise pre-sale price, which was 159,800 yuan to 219,800 yuan, and a total of 4 models were launched. At the same time, the new car launched 6 years of free entertainment traffic, 6 years of free roadside assistance worry-free, 6 years of 6 times free basic maintenance and other benefits.
Nearly ten years of polishing, where is the strength?
In the automotive market, Changan Ford is somewhat special, others are quickly pushing new cars, seizing market share, Changan Ford is always not in a hurry to push new products, prefer to use time to polish boutique new cars. You know, Mondeo Victory fought in the market for 7 years before upgrading, launching the fourth generation of Mondeo at the end of 2013, and only now bringing the fifth generation of Mondeo.
The speed of car update iteration is very fast, the drawbacks of long-term research and development of new cars are obvious, the market competitiveness will gradually weaken, the fourth generation of Mondeo is a good example, this car is getting farther and farther away from the mainstream camp, the market performance is far less than the level of Camry, Accord, Maiten and other models.
But it does take longer to make a boutique model, and there is no rush to create a better product, still taking the fourth generation of Mondeo as an example, the car's sports genes and driving pleasure have always been the benchmark of the B-class sedan. In addition, the fourth generation of Mondeo also won a large number of consumer recognition with its new design concept, high-tech cockpit, new power structure and other advantages, the highest monthly sales in 2013-2017 reached 15,000 vehicles, while the annual sales also easily exceeded 100,000 vehicles, product strength and influence are the best in the field of B-class cars.
The new generation of Mondeo, which has been polished for nearly a decade, has also shown great strength. The new car is a set of Ford's global 100% sedan technical strength in one, breaking the boundary between traditional fuel vehicles and electric vehicles, and has outstanding performance in both sports performance and intelligent configuration, coupled with spacious cabin space and rich safety configuration, which can fully meet the market demand.
Let's look at the sportiness of the new generation of Mondeo, which is reflected in the two aspects of styling and dynamic performance. The car adopts the latest design concept of the Ford family, the front grille adopts a polygonal design, while the LED light group above the split headlight group adopts a through-line design, and the low and high light group below is integrated with the front surround, with a through-type heat dissipation opening, so that the new car has a more dynamic visual effect.
The side design of the new car is full of car running feeling, and the sneakback body design also effectively reduces the wind resistance coefficient, only 0.293Cd. In addition, the new generation of Mondeo body length 4935* width 1875 * height 1500mm, with a long 2945mm wheelbase, with a spacious interior space. The tail design also has a strong sense of movement, and the tail compartment is relatively short. It is worth mentioning that the new taillights do not adopt the conventional through-line design, but use a segmented design, and the sides and center can be lit.
Not only does it look sporty, but the new generation of Mondeo is also full of sports passion at the driving level, and the new car is equipped with a 2.0T+8AT gold powertrain, and the acceleration time of 0-100km/h is only 6.5 seconds. Among them, the fourth-generation Ecoboost 2.0T engine is rated at 175 kW and the peak torque is 376 N·m. At the same time, the new car has improved the chassis and body structure, reduced the steering force at parking and low speed, and adopted a lightweight aluminum alloy under the control arm, so that the new generation of Mondeo with a length of nearly 5 meters also has good handling flexibility.
Strong control also thanks to the ingenious design of the body, the new generation of Mondeo adopts a high-safety cage body design, the key parts use 1700Mpa ultra-high-strength materials, to create a high-strength cage-like body of reinforced iron bone, which can not only enhance the sports texture, but also provide safety for the driver and occupants, plus the vehicle has 7 airbags, which can bring all-round care.
Smart technology on par with new forces?
The intelligent side of the new generation of Mondeo is more reflected in the interior, the new car adopts a wrap-around cockpit design, sometimes the popular ultra-long touch screen that runs through the entire center console, with a flat bottom three-spoke multi-functional steering wheel and a knob-type electronic shift mechanism, so that the sense of technology inside the new car is well displayed. In addition, a large number of leather materials are used in the car to create a good sense of high-grade.
The new generation of Mondeo and Ford pure electric models share the same new electronic and electrical platform - Ford FNV intelligent interconnection network architecture, intelligent technology configuration is more abundant than many new forces models, equipped with 1.1 meters ultra-wide area HD giant screen, integration of 12.3-inch full-color digital LCD dashboard and 27-inch 4K central control screen, strong sense of technology, and 12.3-inch full-color digital LCD dashboard integrated AR navigation, entertainment, road conditions and other functions.
It is reported that the new car is equipped with Ford's latest generation OF SYNC+2.0 intelligent connected car machine system, and provides multi-dimensional interaction methods such as multi-touch, AI speech recognition, gesture control, and facial recognition. In addition, a new generation of Co-Pilot360 Intelligent Driving Assistance System will also appear on the new car, the system is equipped with 23 sensor configurations, can achieve up to 18 intelligent driving assistance configurations, including Ford's world's first L2 level active driving assistance function - BlueCruise Active Driving Assistance Function, greatly alleviating the pressure of long-term driving and improving driving safety.
It is worth mentioning that the new generation of Mondeo is also equipped with Ford's first mass-produced vehicle-to-road coordination system, based on cellular vehicle networking (C-V2X) technology, vehicle access to the urban intelligent transportation system, enhance the vehicle's perception of road infrastructure such as traffic lights.
How promising is it to return to its peak?
For the arrival of a new generation of Mondeo, many people are concerned about whether the car can return to the peak of that year. What is certain at the moment is that the new generation of Mondeo has an advantage over competitors in terms of product strength. The new car directly benchmarks the Models Camry, Accord, Tianlai, Passat, Magotan and other B-class cars, even if the strength of these competitors is good enough and the market performance is good, but there are also obvious shortcomings, such as the lack of sports genes and intelligence.
Nowadays, the car buyer population is getting younger and younger, and young people have high requirements for both aspects of driving pleasure and intelligent technology configuration, in comparison, it is obvious that the new generation of Mondeo can better meet the car buying preferences of young people, which is a B-class car that can make people drive every day without feeling dull, so compared to the same level of traditional fuel vehicles, the new generation of Mondeo is a better choice.
However, today's automobile market has undergone tremendous changes, new energy vehicles have gradually become popular, and the phenomenon of consumption upgrading is obvious. Car companies have also vigorously launched corresponding models to seize the share of the B-class sedan field, such as Tesla Model 3, Extreme Kr 001, BYD Han EV and so on. Among them, the Tesla Model 3 also became the B-class sedan sales champion several times last year. On the other hand, in the environment of consumption upgrades and the decline in luxury car prices, high-end luxury cars are also becoming more and more popular. In the future, new energy vehicles and luxury vehicles will have a certain impact on the market share of the new generation of Mondeo.
However, from the market performance of mainstream B-class cars such as Camry and Accord, it can be seen that as long as the strength is strong, the monthly sales can still break 20,000. The new generation of Mondeo has better performance than mainstream models such as Camry and Accord in terms of sportiness and intelligence, and I believe that it will not be difficult to get a large number of young people after officially entering the market.
As a joint venture brand B-class sedan, the new generation of Mondeo combines the advantages of pure electric vehicles and traditional fuel vehicles, and the pre-price is only 159,800 yuan, which fully reflects the strong system strength and sincerity of Changan Ford. The new car has a sense of trend design, generous space, excellent performance and rich intelligent configuration, and has full advantages over the same level of models in terms of product strength, which can bring users a better car life, and I believe that the heat of officially entering the market in the future is not low. It is reported that the new generation of Mondeo will be officially listed at this year's Beijing Auto Show.