"Who earns the best money"? For ordinary families, in addition to basic daily expenses, the consumption of women and children often accounts for an important proportion, from cosmetics and snacks to luxury goods and high-end toys, all of which have strong consumption potential. However, for the automotive market, leaving aside the entrenched luxury sector, young users who are economically independent and pursue freedom have become an important driving force in the automotive consumer market.
Because of this, "rejuvenation" has become one of the words that have appeared frequently in the automotive market in recent years, but how to truly integrate with young users from products, marketing, and then to experience is not an easy task.
On March 18, the Pentium B70S listing conference was held as scheduled, although it was also a fiercely competitive compact SUV market, and the same epidemic factors could only hold a "cloud listing", but the Pentium B70S brought a completely different visual feast. In the face of such a "tailor-made" product for themselves, will young people like it? Can the Pentium B70S stand out? The hint can be seen from this conference.
Different from the usual PPT display, technical analysis and product appearance, this time the Pentium B70S uses Baidu's Xilang APP as the carrier to launch a unique "meta-universe" conference in the virtual space. The immersive online experience can not only enhance the audience's sense of participation and interaction, but also leave a deep product impression, truly achieving the same frequency resonance with young people.
Focusing on the product, the Pentium B70S adopts the body design of the coupe SUV, the whole vehicle has a sharp front face, a stylish slipback, and a hidden handle with a sense of technology, bringing a strong visual impact; at the same time, the whole vehicle also retains the passability advantage of the SUV model, the personalized personality of the sports car, with stronger social attributes, whether it is a weekend friend gathering, or a holiday long-distance trip, can bring you more attention.
As for the interior, the Pentium B70S is still a familiar style, with a penetrating dual screen and an independent air conditioning adjustment panel that can bring a strong sense of technology; and the exquisite electronic gear handle and the black paint panel with line outline have also improved the sense of grade. For users who pursue trends and like technology, this interior will undoubtedly make the favorability get another point.
The dynamic design at the exterior and interior levels can stimulate the desire to understand, but the rich driving experience can deeply lock the hearts of young people. To this end, the Pentium B70S provides two sets of powertrains, namely 1.5T+7 moisture-blocking dual clutch, and 2.0T+6AT, the maximum horsepower of the two is 169Ps, 224Ps, the maximum torque is 258N·m, 340N·m, respectively, both using the chassis design of the front and rear suspension. Obviously, the former is suitable for users who pursue economy and has more than enough to cope with urban commuting; the latter is suitable for users who pursue intense driving experience, and can cope with high-speed overtaking and steep mountain roads.
Objectively speaking, the market audience of coupe SUVs is relatively small, so the cost of flat sharing to research and development and production is higher, which also causes the market guidance price to be higher. To enjoy a rich configuration, you often need more expenses. However, as far as the Pentium B70S is concerned, the 1.5T version starts at less than 110,000 yuan, providing reversing images, power sunroofs, main driver power seats, 12.3-inch central control screens, LED headlights and automatic air conditioning and rear seat air outlets, while the 2.0T version of the entry-level model has added the power trunk box 7-inch LCD instrument, front seat heating and OTA and other functions, and the starting price is only 126,900 yuan.
If you have a good budget, the high-end model also offers high-end features such as L2-level driver assistance, full-speed adaptive cruise, automatic parking, remote control key, leather/fur mix-and-match material seats, which can bring a more luxurious car experience. For a coupe SUV with a top of less than 150,000 yuan, such a configuration strength has shown a lot of sincerity.
Conclusion: It is undeniable that today's joint venture brands still have a strong "brand premium" advantage, but for the 100,000-150,000-level compact SUV market for young people, excellent product strength, intelligent car experience, and comfortable driving experience are far more important than the "car logo". Like the "personality and self-confidence" in the bones of young people, the Pentium B70S also shows a strong "product confidence", and I believe that its future sales performance will also prove how young people's vision is.