Brother Man came to blow water to tell stories again.
To say that the boss of the joint venture brand, Volkswagen is well-deserved. And the public is also very interesting, has always attached great importance to the Chinese market, continue to expand the market, protect their own bowl, and see if they can eat in the pot. No, in addition to the two joint venture car companies FAW-Volkswagen and SAIC-Volkswagen, there is also a Volkswagen Anhui coming.
What is Volkswagen Anhui? In fact, in the end, it is not a fresh radish peel, it existed as early as 2020, and its short-term predecessor is Jianghuai Volkswagen, which was established in 2017. Speaking of which, there are many powerful car companies in China, why did Volkswagen choose JAC alone, which is not loud in the passenger car market?
We all know that our joint venture car companies look very harmonious, and the 50:50 equity ratio between the Chinese side and the foreign side has money to earn together. But in fact, there is a secret struggle, and neither side obeys the other. Especially foreign brands are very unhappy, my brand my technology, earn money to be divided in half? It is estimated that the public's heart is very unconvinced.
Although the state has relaxed the restrictions on the shareholding ratio of joint venture car companies, Volkswagen really dare not move. One is the eldest son of the republic, the other is a local leading state-owned enterprise, and the public cannot easily offend anyone, and can only maintain the status quo ante. So what to do? Therefore, there is JAC Volkswagen, and it is precisely because of jacques's awkward position in the passenger car market that Volkswagen can control more discourse power after the joint venture.
But volkswagen ambitions don't stop there. After the marriage of Jianghuai and the masses, they soon gave birth to a son, that is, Si Hao. At the same time, it was promised that Siatt would soon be brought in, and the prospects would be very good. However, Seat did not come in, but Volkswagen invested more than a billion yuan to increase capital to buy the shares on hand in Jianghuai, thus owning 75% of the equity ratio of Jianghuai Volkswagen. In this way, Volkswagen is absolutely dominant, first of all, the name is changed, and Jianghuai is erased, which is called Volkswagen (Anhui) Co., Ltd., referred to as Volkswagen Anhui.
Since then, Volkswagen no longer needs to name other people's surnames in China, and after having a brand car company with a unique name, Volkswagen will of course have to show off its own existence. But which sub-brand should be taken to do it, Volkswagen and Audi already have north and south Volkswagens in the sale, and can no longer fight among themselves; Skoda's appearance is even if it is not good to die before it is successful; the rest, can not always take Bentley, Porsche to do it?
It seems that there is only Seat in the calculation. But Seat and China also seem to be incompatible, and N times of contact with the Chinese market before and after, there are no good results. The first time goes back to 1995, when FAW-Volkswagen produced an "urban golf". Although it hangs a Volkswagen logo, the prototype is the first generation of Córdoba of Seat, which actually has little technical relationship with the Volkswagen Golf GOLF. At that time, the Volkswagen product line was still relatively single, so it was introduced into assembly in the form of CKD. Within a few years, the car was short-lived.
In 1999, it was our turn to play Chery, the son of Wuhu. Around the turn of the millennium, domestic car companies have blown up a wave of acquisition of foreign elimination of automobile production lines. Chery acquired the production line of Seat Toledo, and the original disk copied a factory in Wuhu, and the production was Chery Fengyun. Speaking of Chery Fengyun, it is still a distant relative of Jetta, because it is on the same platform. In any case, Fengyun earned the first bucket of gold for Chery and laid the foundation for Wuhu to take off (/dog head).
In addition to Chery, Yuejin Group, a subsidiary of NANC, bought another eliminated production line of the original Ibiza model of Seat and rolled off the production line of the first car, Ingle, in 1999. However, Yuejin Group is a truck-making origin, using ancestral truck-making process standards to assemble cars, so the quality can be imagined. Ingle didn't make any waves, just hung up.
Compared with the previous three times, In 2011, Seattle really entered China, introducing Leon and Ibiza as imported cars, and planning to make domestic products in 2013. However, the car went on sale in 2012 and withdrew from China in 2013.
There are two times to release water in the back, once Volkswagen said to introduce the Seat SUV model Ateca domestically, saying that the final but made a Jetta sub-brand, Jetta VS5 is to take Ateca to change. Another time was when Jacques Volkswagen introduced Seat.
Since Seat is so un-Chinese, going in and out does not do the right thing, and it is not possible to enter again. Don't be afraid, the big one can't do it, we also have the small one, CUPRA. Originally a Seat series, the CUPRA was based on Volkswagen's production of high-performance models. Who knows it is still quite popular in the market, so in 2018, it was simply independent as a sub-brand operation.
For example, cupra Born, this car can be regarded as a Volkswagen ID.3 shell car, based on the Volkswagen MEB platform to build, the appearance has the shadow of ID.3, but the front face is more windy. The interior basically follows the design of ID.3, with the addition of color matching and integrated seats, which makes the sense of movement stronger. The key lies in the power, CUPRA Born high-end version is equipped with a maximum power of 170kW motor, zero hundred acceleration of 6.6 seconds, much more aggressive than ID.3.
Perfection, neither Seat, but also rubbed a high-performance reputation, according to popular belief should be moved. According to the product planning of Volkswagen Anhui, it is expected that in the second half of 2023, a CUPRA SUV model will be brought first, and another car model will be pushed at the end of 2024, which is actually likely to be the sporting version of the Volkswagen ID.
At present, Volkswagen's new energy vehicles are not selling too well in China, so CUPRA carries the high hopes of Volkswagen. I wonder if Volkswagen can make waves in the Chinese market again this time?
The picture source of this article | invasion and deletion of the network
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