Generally speaking, when people hear Volkswagen, or the car brand that has nothing to do with Volkswagen, what words come to mind at the first time? Is the leather durable, technologically advanced, or guaranteed sales? Although the status of Volkswagen brands in the hearts of Chinese consumers is very high, it also depends on which brands to cooperate with. And what Uncle Che wants to tell you today is a brand that makes the public lose face and disappoints consumers incomparably, it is Sihao.
Collaboration is like a family
Sihao has been reduced from a joint venture brand to an independent brand
On December 22, 2017, Volkswagen and JAC Motor jointly established JAC Volkswagen Co., Ltd., which is the first joint venture in China to focus on new energy vehicles. Sihao, on the other hand, is a pure electric brand owned by JAC Volkswagen.
In May 2018, the Sihao E20X announced that it was officially rolled off the production line, becoming the first new car of JAC Volkswagen. However, after only a few days at the Beijing Auto Show that year, the Sihao E20X disappeared and was not officially launched until September 2019, "difficult to give birth" for more than a year.
It can be seen that Sihao E20X does not inherit the excellent genes of the public, but is in the same line as jachuai iEV7S, and the similarity is extremely high. At that time, it was rumored that the public was very dissatisfied with this resale product, afraid of losing their face, so they pressed it and did not send it. There are also reports that the public is increasing the shareholding ratio with Jianghuai, and the stalemate is still standing. And the public is worthy of the old jianghu, at a glance through Sihao's unclassithmic brand, sooner or later it will be abandoned by the market.
In 2020, under the impetus of the epidemic, volkswagen Jianghuai, which originally seemed to be cool, came to a "love of the city". On June 12, 2020, Volkswagen China invested 4.52 billion yuan to subscribe for the new equity of the joint venture company JAC Volkswagen, increasing its shareholding to 75%, and also invested in Jianghuai Automobile's parent company, Jiangqi Holdings, holding 50% of the shares.
At this time, it is also reasonable to send the non-class Sihao to Jianghuai as a Shunshui person, and anyway, the first car of the Sihao brand is also a rebranded model of Jachuai.
From a joint venture brand to an independent brand, Si Hao has become an outcast of volkswagen, and the cooperation between the two sides is like a family. I would like to ask, can such a brand develop well?
Less sales and more complaints
The level of Si Hao blessed by mass technology is very general
If you don't know the Sihao brand, Uncle Che suggests that you go online to understand it, I believe you will be impressed by Sihao's origin. Baidu Encyclopedia introduced the Sihao brand as follows: Sihao, founded on April 24, 2018, this brand is a new brand released by Volkswagen (Anhui) Co., Ltd. (formerly known as Jianghuai Volkswagen Co., Ltd.), a joint venture between Anhui Jianghuai Automobile Group Co., Ltd. and Volkswagen Group (China), and is also one of the sub-brands of Volkswagen.
Seeing this, even if everyone does not remember the name Sihao, they must all know that it is one of the sub-brands of Volkswagen. Since it is a sub-brand of Volkswagen, it means that it will more or less get some of the "true transmission" of Volkswagen, that is, technical blessing, but in fact, Sihao, which has always flaunted itself as a sub-brand of Volkswagen, has a product quality that people dare not compliment.
Uncle Che took the examples of entry-level models and high-end models respectively. On the car quality network, Sihao E10X was complained by many car owners about the serious failure of the power battery, mainly including "can not start after charging", "the mileage is not accurate", "the false standard is serious" and other issues. Some car owners said that the new car suddenly failed to recover kinetic energy, and the safety hazard was extremely great.
There are also car owners who complain that the new car has only been open for more than a month, the resistance in the battery pack has burned out, it is impossible to hang up the gear, and the 4S shop maintenance has not been solved for 9 days.
The high-end model Sihao X8 also has a large number of complaints. Some car owners complained that on October 1, 2021, the vehicle had a gearbox failure that led to the inability to accelerate, and the vehicle was driven to the 4S shop for maintenance, and the current 4S shop was underpowered after processing. In this regard, manufacturers are required to solve the problem completely as soon as possible.
There are also car owners said that Sihao X8 gearbox can not accelerate can only run more than 40 miles, a failure appeared twice, the manufacturer said that it can be repaired, hoping that the manufacturer can change the car, or compensation.
Although Sihao has achieved "equal treatment" for the quality of its models, I believe that everyone does not want to see any quality problems in their vehicles. Thinking deeper, sihao E10X and sihao X8 are like this, so the quality of the products sandwiched between these two models is not much better. Whoever buys such a car suffers!
Uncle Che summed up
It is said that foreign monks can chant the sutra, and this sentence is absolutely fine on the domestic car a few years ago, as if as long as it is a foreign brand, or a fake foreign brand that has returned from "gilding", it can sell well. However, with the growing strength of independent brands, coupled with the increasing rationality of Chinese consumers, many joint venture brands have begun to appear "unsatisfied", which is both the trend of the times and the result of market competition. And the Si Hao mentioned today belongs to the batch that has not yet understood what is going on and has been eliminated by the market.