Who is Si Hao? As a brand under the JAC Volkswagen joint venture company, Sihao's sense of existence has always been low, far less vigorous than when Volkswagen and JAC signed a joint venture agreement. Seeing this, I believe that everyone will have a question, Volkswagen does not already have two joint venture brands in China, why will it set up a third joint venture brand, is it an exception for the state? Don't worry, listen to Uncle Che slowly.
The product of double integral "early pregnancy"
Si Hao had become an outcast
On April 1, 2018, the "double credit" policy for new energy vehicles was officially implemented. According to the policy requirements, all domestic automobile manufacturing enterprises and automobile importers with an annual sales volume of more than 30,000 vehicles must meet the two point policies of average fuel value points and new energy vehicle credits. The "double integral" policy has put many joint ventures in trouble, and in order to deal positively with the "double integral" policy, the establishment of a new new energy brand in China has become the top priority of the public.
Just the year before, on June 28, 2017, the National Development and Reform Commission and the Ministry of Commerce jointly issued the Catalogue for the Guidance of Foreign Investment Industries, which clearly stated that the state has restricted foreign investment in industries, and the proportion of Chinese shares in the manufacture of complete vehicles and special vehicles is not less than 50%. The same foreign company may establish two or less joint ventures in China to produce the same type of vehicle products (passenger cars, commercial vehicles). For example, joint mergers with Chinese joint venture partners to other domestic automobile manufacturers and the establishment of joint ventures to produce pure electric vehicle products can be exempted from the restrictions of the two.
Sihao, a brand new brand jointly funded by Volkswagen and JAC, is a lightning bolt.
However, this "marriage" did not last long, in October 2020, JAC Volkswagen sold the Sihao brand to JAC, and Sihao changed from a joint venture brand to an independent brand, completely becoming an outcast of Volkswagen.
It is often said that through the scene to see the essence, Sihao, as a product of the "early pregnancy" of the state's relaxation of restrictions on the production of new energy models of joint venture car companies, do you think it will build cars with heart?
Only rebranding and imitation
The Sihao brand lives up in name only
If you don't agree with Uncle Che's point of view, it doesn't matter, then look down. Since it is the product of the policy, it means that whether it is Jianghuai or Volkswagen, they will not inject any feelings into this "child" at all, and the fact is that just like Uncle Che said, Si Hao has completely become an outcast of the public.
Sihao E20X debuted and sang, it is not only the first model of JAC Volkswagen, but also the last model. In May 2018, the Sihao E20X officially rolled off the production line, although the official revealed that the model was dominated by Seat in the research and development and production process, but the clear-eyed people can see it at a glance, this is actually just a rebranded JAC iEV7S.
Let's take a look at which models SiHao, who returned to the embrace of JIANGHUAI, has launched. Sihao A5 to JAC Jiayue A5, Sihao X4 to JAC Jiayue X4 (discontinued), Sihao X7 to JAC Jiayue X7 (discontinued), and Sihao X8 is the product of JAC Jiayue X8.
In addition to being keen on changing the bid, Si Hao also had a lot of fun on the road of imitation. The front design of Sihao X6 is directly referenced to Weilai Automobile, while Sihao QX is quite a bit of a star chasing wind.
This is not the end, because in addition to the change of the label and imitation, Si Hao also simply changed the shape of the Si Hao A5, and then announced a new car name (Si Hao Yao), and naturally sold as a new model, which can't help but overshadow the public.
Si Hao has only one purpose in doing so, that is, to raise the price of the model and thus obtain more profits. How, now do you see the true face of Si Hao? It is a brand that uses mass technology to "swindle" and only deceive Chinese consumers, although it is called Sihao, but it has long existed in name.
Uncle Che summed up
The Sihao brand, from a car brand born with a golden key, took only 3 years to be ignored, which made people sigh. However, from the original intention of the brand and the way of development, it can be seen that everything that the Sihao brand has encountered is the result of its own blame. If both sides can take it seriously at the beginning and come up with their best technology, I believe that Sihao will be able to gain a firm foothold in the market, but what is the point of saying this now? Finally, give Si Hao a word of advice, building a car steadily, more important than anything!