In today's era of national tide, the two companies that our local brands should be most grateful for are themselves and Mitsubishi. It is precisely because Mitsubishi's engines have helped a large number of Chinese companies solve the urgent needs of the engines, and the Chinese car market has not become like Brazil or India. Today, Mitsubishi is dying of old age, and even things like building cars have to live by OEM.
The car we're going to talk about today is Mitsubishi Atuka, which will be available next Wednesday. As early as last July, MYAUTO has obtained an exclusive spy photo of this car, which is a work of "meat" produced by GAC Aehan and "face" by Mitsubishi, and naturally its price cannot be much more expensive than GAC Eian V.
"Premium" thirty thousand pieces embarrassing not embarrassing?
From the price point of view, the pre-price of GAC Mitsubishi Artuka is 210,000 to 240,000 yuan, while the price of GAC AION V Plus is 177,600 to 239,600 yuan, which means that GAC Mitsubishi Atukao either sets a premium of 30,000 yuan for its own brand, or this model has concerns.
As Mitsubishi's first pure electric SUV in China, and of course Mitsubishi's first new energy vehicle in China, GAC Aeon took Mitsubishi into a field they had never been exposed to, this field is mixed, how to price without losing brand reputation and sales, which is a problem in front of Mitsubishi.
In addition, although Mitsubishi Chemical also has achievements in automotive power batteries, Mitsubishi Chemical and Mitsubishi Motors do not belong to the level of group companies. Mitsubishi's unique organizational structure means that it is difficult for Mitsubishi to integrate the resource advantages of the world's largest conglomerate, which makes the first new energy vehicle with Mitsubishi's standard can only be produced as much as possible by oem.
Since the most core things are not in the hands of Mitsubishi Motors, then Artuka's color is somewhat embarrassing, the price is afraid that people do not buy, the price is cheap and they feel that it is not cost-effective, so after weighing the pros and cons, a pre-sale starting price is more than 30,000 yuan more expensive than GAC AION V Plus, but the top is in line with GAC AION V Plus. This also exposes Mitsubishi Motors' lack of confidence in the field of new energy.
How lazy is product development, how much marketing empowerment is ridiculous
So, what exactly does the car look like? As a hull car, GAC Mitsubishi Atuka has dimensions of 4630x1920x1728 mm and a wheelbase of 2830 mm, except for a slight difference in length and height from the GAC AION V Plus, the remaining parameters are not the slightest difference. You see, GAC Mitsubishi Atuka is so pure!
Although no matter how you look at it, you think that the technicians of GAC Mitsubishi Atuka are lazy, But Li Quming, executive deputy general manager of GAC Mitsubishi, is still full of confidence in this model, after all, the product is not marketable, and a car company executive said so. But what kind of model is GAC Mitsubishi Atuka, which must be seen from the most valuable battery and motor in the vehicle.
GAC Mitsubishi Artucker Electric has a maximum power of 165 kilowatts, a battery capacity of 69.9 kWh, and a CLTC range of 520 km. Here is a bit of cat tired, GAC Mitsubishi Artucus Atuka uses CLTC endurance, and GAC Aion V Plus uses NEDC endurance, on the surface it seems that GAC Mitsubishi Artukao's mileage has increased, but in fact it is caused by the difference between the two test conditions themselves. The motor is still the motor, the battery is still the battery. In terms of battery life, even the value measured by the CLTC of the same car will be larger than that of NEDC. This means that GAC Mitsubishi Artukao and GAC AION V Plus low-endurance are essentially the same.
The difference is that GAC Aion V Plus has not only a 165 kW motor, but also a 200 kW motor. In terms of batteries, in addition to the same version as GAC Mitsubishi Atuka, there are 600 km endurance and 702 km endurance versions. If you pull off the models that are too different from GAC AION V Plus, the three models of GAC AION V Plus are 177,600, 187,600 and 229,600, so it seems that the price of the same Mitsubishi is really 10,000 to 30,000 more expensive than GAC AION V Plus.
On the whole, GAC Mitsubishi Atuka is a proper hull version, and in terms of performance is not blue out of blue, and in the GAC AION V Plus at every turn on six hundred or even more than seven hundred kilometers, GAC Mitsubishi Atuka is still an expensive primary product, such a model for urban commuting Although it is enough, but put aside the face to look at the inside, you will instantly feel that GAC AION V Plus is more fragrant.
In addition, the era of Mitsubishi Motors has long passed, and it is still unknown how long a brand like Mitsubishi can last in China. From a great enterprise that has lived countless independent brands to the degree of falling to the level of new cars on the OEM, Mitsubishi Motors has really been enough in recent years. A real problem in front of GAC Mitsubishi, such a car that changes the shell and changes the standard, has been lazy to the point where even the parameters are not willing to fine-tune, so lazy is real enough. Is such a pure OEM car sold at a high price worth that brand?
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