Text: Xiao Jie
After repeatedly cracking down on Huawei's development, the United States has once again targeted DJI, a technology company in the mainland UAV industry. On March 12, The U.S. design software company Figma banned the accounts of other companies subject to U.S. sanctions, including DJI.
In fact, this is not the first time that American companies have done this kind of thing. In view of the vigorous development of Chinese enterprises, Unicom, Huawei, etc. have been subject to "special treatment" by the United States. I have to say that if the United States had been so active in its epidemic prevention cause, its epidemic situation would not be the same as it is now.
Like Huawei, DJI is a technology company that grew up in Shenzhen. If you want to talk about the strength of DJI, it must be drone technology, and the gap between all products on the market and DJI drones lies in its unmatched technology. This time, DJI also suddenly received an email from figma, an American design software company.
The software company said we understand that DJI is on the published sanctions list, so Figma can no longer provide you with access to our software. We have started freezing your account and you will no longer be able to access your files through Figma, but we will provide you with your files via email or other means within the next two weeks.
The software company's approach is similar to what happened when U.S. companies targeted Huawei. At that time, Huawei was prohibited from using the software of American companies for chip design, which mainly referred to the EDA software required for chip design, and the EDA software was basically monopolized by American companies.
Although domestic EDA companies have begun to develop, the degree of development is far from enough. Some insiders said that figma software used by enterprises such as DJI is equivalent to the "paintbrush" of enterprise design. However, figma software is clearly much worse than the degree and importance of EDA's monopoly. In this regard, foreign media commented that this is kicking on the iron plate. So, what impact will this have on the future of DJI?
For the news of the account freezing, although DJI did not publicly respond, another related enterprise and enthusiastic netizens on the mainland have verified with DJI. However, DJI may have a temporary difficulty finding a replacement for Figma, which will hinder the space intelligence technology that DJI is now focusing on.
At the same time, the production of DJI products will naturally be delayed. In addition, the current market share occupied by Figma is very high, and Figma is a large number of users with high quality and low price, which undoubtedly proves the strength of the software itself. But Figma's sanctions may be a foregone conclusion, and we can't help but wonder if there is software that can replace it to quickly fill the void and help domestic businesses get through it. The answer is yes!
The American software Figma banned DJI, and domestic software came to the aid
This time, the United States has completely miscalculated, because China has already had countermeasures! Just as foreign media commented that it kicked the iron plate, Figma's challengers are endless. After the account ban incident, several Chinese companies immediately expressed their support for the affected Chinese companies, and Instant Design, Blue Lake, and Pixso of Wondershare Technology all benchmarked Figma.
"Instant Software" basically supports 100% restore of Figma source files and retains the editing function. Wondershare's Pixso also has mature design collaboration features and is free to use. In addition, G&D is also a service and innovation company focused on the field of product design. Without Figma's ban, many people might not have understood the capabilities of these companies.
The United States imposed tariffs on DJI, DJI directly increased prices, and netizens supported DJI
Although DJI drones represent the highest level in the field of drones, they have repeatedly encountered walls in the process of opening up overseas markets. The first is the foreign "patent troll" company "hitting porcelain" DJI drone. As we all know, the Wright brothers in the United States invented the airplane, at the same time, the Wright brothers are also the originators of the "patent trolls" in the field of aircraft, and have a long history in the United States.
At that time, the judiciary in the United States was still developing, and the Wright brothers used their patents to file lawsuits everywhere. Some even joked: "As long as someone waves in the air, they will receive a lawyer letter from the Wright brothers." "Then the U.S. began to increase tariffs on some Chinese companies, and DJI was one of them." However, DJI's drone approach has made people clap their hands.
DJI directly raised the sales price of drones in the United States, basically up 13%. Among its subsidiaries in the United States, DJI raised the price of the mavic2pro to $1730. But some netizens said that the price of its drone in Canada remained unchanged, about $1500.
In addition, the price of another drone has also been affected. The price of DJI's Snow White MavicAir also rose from $799 to $919, and the price was raised even though the drone was not out of stock. Again, the price of this drone in Canada remains unchanged.
In this regard, DJI UAV is very tough, directly saying that it is due to the impact of tariffs, it has to increase the price of products of the US branch. In this regard, mainland netizens only commented on 3 words, "Well done!" "Compared with DJI, many companies are facing this situation, most of them swallow their anger or directly withdraw from the US market, but DJI's technology can support DJI's courage!"
As a new industry, drones are involved in many fields such as film and television, agriculture, and sometimes even applied to the military field, such as the US military purchased DJI drones for training. DJI drones are undoubtedly the most proud high-tech enterprises in recent years.
In general, the more sanctions DJI receives, the more representative of DJI's technology and the value of domestic technology. Technology has no boundaries, but technology companies have, and unilateral suppression will not help themselves in any way. At the same time, the mainland's science and technology enterprises should also increase research and development, because technology cannot be bought.