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Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

Combines youthful fashion with traditional luxury.

Author: Nan Ge

Looking at the current luxury brand mid-size car market, there are always a few "old faces" at the forefront of each month, and perhaps in the eyes of the older generation of consumers, the "BBA Three Musketeers" of BMW 3 Series, Mercedes-Benz C-Class and Audi A4L will always be an unavoidable choice. However, for the new generation of young consumers, these three car old cannons are more or less lack of freshness, and no matter whether the streets are now full of these three cars, in the intelligent and technological level, whether it is Mercedes-Benz BMW or Audi, at this level are somewhat inadequate.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

After all, as the wallets of young people are getting bigger and bigger, their requirements are becoming higher and higher, and a luxury car needs to have the ability to lead in all aspects in addition to having enough convincing at the brand level. For example, the design must be eye-catching enough, and the return rate will never be too much for young people. Secondly, the interior needs to have a sense of technology, especially the car and machine parts need to be smart enough, and the comfort of the ride cannot be bad. In addition, as a luxury brand model, it is also necessary to have a certain mechanical foundation to meet the occasional "passion" of the driver. The Lincoln Z, which has just officially announced the price, seems to me to be a luxury medium-sized car that can meet the requirements of the new generation of young people.

The size is cross-level, and the appearance is eye-catching

Although the Lincoln Z is nominally a luxury midsize car, as long as you really understand its size, you will understand that Lincoln is definitely "low-key". First of all, in terms of size, the Lincoln Z sits on the longest body in the same class, and the 4982mm length is longer than all the competitors of the same level of luxury brands, whether it is the Mercedes-Benz C-Class, BMW 3 Series or the Audi A4L, which has been lengthened, or the quasi-medium and large car of the Lexus ES, which is not as good as the Lincoln Z in terms of body shape. At the same time, thanks to the ultra-long wheelbase of 2930mm, the rear space of the Lincoln Z is also at the leading level of the class.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

In terms of exterior design, Lincoln Z provides iku and i enjoy dual designs, of which iku design has a more sporty design, the window frame adopts bright black elements, and the front surround sides are added with an air intake fang design. The i-edition has a silver-gray mid-mesh embellishment, chrome window frames and a more restrained enveloping design, and the overall style is closer to the sense of high-end. However, in addition to these details are different, the front face of the two is equipped with a penetrating LED strip and a luminous Lincoln star, while the full LED headlights have automatic far and near light adjustment, in addition to automatic far and near light adjustment, but also with automatic horizontal adjustment and automatic curve fill light and other functions.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?
Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

In the rear part of the car, the SuperRed super red through taillights echo the design of the front of the car, the set of 285 LED lamp beads of the tail light not only uses 3D suspension design, lamp body blackening treatment and laser engraving leather pattern and other processes, but also comes with three different animation effects and the function of flow water turn signals. On the ZunYao and Zunya models, the tail Lincoln alphabet also has its own luminous effect, which not only greatly increases the recognition of the rear of the Lincoln Z at night, but also greatly increases the overall sense of luxury.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

The sneaky body shape is also a very attractive configuration on the Lincoln Z, coupled with the unique digital welcome function of the same level, so that you can feel the honor of the Lincoln brand before starting the vehicle: when the vehicle feels the driver approaching, it will play a welcome light through the light group at the front and rear of the car, and a huge welcome light blanket of up to 1.8m will be unfolded on both sides of the body, and the hidden door handle will also pop out synchronously. After you open the car door, the atmosphere lights in the car will gradually light up, and the full LCD instrument and the large central control screen will also play a welcome animation, so that every time you get on the car, it is full of ceremony.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

Luxury smart cockpit, more than the atmosphere

If you talk about the atmosphere alone, it will inevitably be a little superficial, after all, today's young people, in addition to liking the sense of ceremony, also attach equal importance to practicality. And when you experience the above-mentioned those distinguished welcome effects, and sit in the Car of Lincoln Z, what comes into your eyes is definitely the large screen with a length of 1.1m, in addition to being large enough, this screen also supports the Lincoln Nebula human-computer interactive interface, this new design uses a card-style interaction mode, a large number of design elements using pictures and shortcut buttons, can provide unprecedented visual enjoyment and interactive experience.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

The Lincoln Touch smart control panel under the center console adopts a buttonless design with vibration feedback function, which provides more convenient common function operation and enhances the sense of technology in the car without losing simplicity. The unique intelligent digital assistant of the same level can not only detect the vehicle condition in real time and report to the driver in time, but also has a voice interaction comparable to that of a real person, through the deep integration with the vehicle control system, the owner can control the intelligent digital assistant through the voice control of the sunroof / sunshade opening and closing, trunk switch, air conditioning control, driving mode switching and even seat adjustment.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?
Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

And in Lincoln's strength - the creation of interior luxury, Lincoln Z has not fallen at all. The 128-color infinity adjustment atmosphere light can realize the color customization of the 3-zone atmosphere light, and after opening the music rhythm mode, the light can also dance with the rhythm of the music, and the sense of atmosphere is full. The standard 10-way electric adjustment seat not only comes with basic features such as ventilation and heating, but also offers massage and a more noble 24-way adjustment function on the top model. The comfort atmosphere function can create different theme scenes through atmosphere lights, integrated through the large screen and music, coupled with aromatherapy and seat massage functions, to provide a personal space for the driver to relax after parking.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?
Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

Coupled with the Bader Grandeur premium natural leather and the Dinamica premium suede wrapped on the iku model, every ride is a pleasure. In addition to visual and tactile, in order to meet the auditory enjoyment of Lincoln owners, Lincoln Z not only provides Revel premium brand audio with 13 speakers, but also equipped with ANC active noise reduction, front and windshield acoustic noise reduction glass and up to 24 acoustic packages, making lincoln Z's silent performance at the same level.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

At the same time, the concept of "entry is luxury" has also been continued on the Lincoln Z, and 50 standard luxury configurations have enabled the entry-level model to provide enough luxury for the owner, which is very rare among other brands.

The mechanical standard is uncompromising

I often say that as a luxury brand model, there must be a "bottom line", and this bottom line is often reflected in the mechanical configuration, and lincoln Z also does not need us to worry about this. In the power part, the Lincoln Z comes standard with a 2.0T high-power engine, which is in great contrast with some models that are also equipped with 1.5T or even 2.0L naturally aspirated engines on the entry-level model, and the maximum power of 246 horsepower and the maximum torque of 346 Nm not only make the Lincoln Z the most eye-catching player in the same class of models at the same price, but also the 6.8-second 100 km acceleration performance is also in the same level of leading position.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

You know, the BMW 325Li, which is known for its sports, has only a modest engine power of 184 horsepower, and the acceleration of 100 kilometers is only 7.3 seconds, while the Mercedes-Benz C-class equipped with a 204 horsepower 1.5T engine requires 7.7 seconds to accelerate 100 kilometers. The powerful power of Lincoln Z, after combing through the 8AT gearbox on the car, can not only ensure sufficient athletic performance, but also ensure the economy and smoothness of daily driving, and it is the basic literacy of a contemporary luxury car.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

If you are tired of dull commuting, the Lincoln Co-Pilot 3602.0 intelligent driving assistance system on the Lincoln Z can provide the necessary L2+ level driving assistance functions to reduce the burden on the driver, in addition to functions such as iACC intelligent adaptive cruise, PCA collision avoidance system, BLIS blind spot monitoring, RBA reversing emergency braking, etc., Lincoln Z also added Lincoln ActiveGlide active driving assistance system. Keeps the vehicle in L2+ assisted driving condition while ensuring the driver is keeping an eye on the road ahead. At present, the areas that can be used for this function have covered 400,000+ kilometers of highways and expressways across the country, and the sections defined by the state as highways and expressways have been basically covered.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

In order to meet the needs of more car owners, Lincoln also intimately provides a unique subscription service of the same level for this system, car owners can subscribe on demand according to their actual usage, and now they can enjoy a 6-month free experience period when placing an order.

The perfect blend of American luxury and a young market

In today's highly competitive luxury car market, the appearance of the Lincoln Z undoubtedly makes everyone feel bright. As a product for the Chinese market, as the Lincoln brand has previously been well received models, Lincoln Z also presents a medium-sized luxury brand with a sense of technology and youthful atmosphere in its own way, and through the polishing of configuration and luxury, it also continues the American luxury atmosphere exclusive to the Lincoln brand.

On March 12, Lincoln Z and Station B joined hands to create a new form of meta-universe live broadcasting, creating the first theater-style live broadcast room scene, creating a new experience of customized 3D physical barrage, realizing real-time controllable bullet screen for the first time, instantly filling the interactive experience of the new Lincoln Z listing conference, and creating a new benchmark for live broadcasting of the conference.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

This innovative form also perfectly fits the tonality of Lincoln Z's products – combining youthfulness with traditional luxury.

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

John Falotico, President of Lincoln Worldwide

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

Lincoln Design Director Kemal Cruic

Tailor-made for Gen Z youth! Will the Lincoln Z serve as a smart benchmark for the luxury midsize car market?

Mao Jingbo, president of Lincoln China (left), and Chen Anning, president and CEO of Ford China (right)

The right price, excellent mechanical standards, outstanding technology and intelligent equipment and the luxury atmosphere of the leapfrog are bound to attract more young consumers to the embrace of Lincoln Z.

(Some image source network)

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Will the Lincoln Z be another dark horse for luxury cars?

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